23 episodes

Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday.

We read em, we review em, we chat to the legends who wrote em.

Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club

@MarTechAlliance
#MaketingBookClub
https://www.martechalliance.com/marketing-book-club

Marketing and Tech Book Club MarTech Alliance

    • Society & Culture

Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday.

We read em, we review em, we chat to the legends who wrote em.

Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club

@MarTechAlliance
#MaketingBookClub
https://www.martechalliance.com/marketing-book-club

    Marketing & Tech Book Club: That Will Never Work by Marc Randolph

    Marketing & Tech Book Club: That Will Never Work by Marc Randolph

    We're excited to finally share our next episode of the Marketing & Tech Book Club! Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'. An incredible story of how Netflix went from concept to company.

    In this ep:
    >> No doesn't always mean no
    >> Stop thinking about your idea and just do it
    >> Mentoring early stage entrepreneurs
    >> Roll back to Amazon and Blockbuster could have acquired Netflix
    >> Streaming wars
    >> The Randolph rules of success
    >> What next - Could Netflix acquire Spotify?

    • 28 min
    Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

    Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

    We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur.

    In this ep:
    >> Calling out the BS in the marketing industry
    >> Advice for starting a career in marketing
    >> How to find balance between marketing fundamentals and new industry channels
    >> The bizarre world of LinkedIn

    • 25 min
    The MarTech Landscape Part 2: Chris Wickson from Integrate

    The MarTech Landscape Part 2: Chris Wickson from Integrate

    There are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast Carlos chats to Chris Wickson, founder and CEO of Akkroo and now GM at Integrate about his journey from start up to acquisition.

    Check out part 1 featuring Scott Brinker, godfather of martech and producer of the Marketing Technology Landscape

    • 22 min
    The MarTech Landscape Part 1: Scott Brinker

    The MarTech Landscape Part 1: Scott Brinker

    In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's grown over the years and what it's come to mean to marketers everywhere.

    Check out part 2 featuring Chris Wickson from Integrate

    • 20 min
    Marketing & Tech Book Club: Be More Pirate by Sam Conniff

    Marketing & Tech Book Club: Be More Pirate by Sam Conniff

    Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate.

    In this ep:
    >> Being a 'professional rule breaker'
    >> Modern day pirates such Malala Yousafzai, Elon Musk and Chance the Rapper
    >> Taking your own medicine, how Sam used the pirate methodology to launch his book
    >> You're nobody until you have an alliterated framework
    >> Aligning risk with data

    • 25 min
    Marketing & Tech Book Club: The Infinite Game by Simon Sinek

    Marketing & Tech Book Club: The Infinite Game by Simon Sinek

    Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game. Simon is best known for his concept WHY in his first TED Talk in 2009 which has totalled 42m views.

    In this ep:
    >> The creative writing process, you don’t have to settle for just one
    >> A trusting team and what makes a good leader
    >> The value of a worthy rival
    >> Steve Jobs and the existential flex
    >> Simon on becoming a publisher and new exciting projects

    • 27 min

Customer Reviews

MrgxP ,

Really cool podcast

Love this podcast to keep up with all things martech. The guest lineup is impressive and I love that it doesn’t only focus on tools, but also broader marketing and leadership topics, and how tech aligns with that. Only thing is the sound could be improved a little, but it’s still fine to listen to it on my commute every morning on the tube!

martechgal ,

Love it!

This is the best podcast for me to keep up to date with everything happening in martech. The content is unparalleled and Carlos is a great host who actually lets the guests talk! A great mix of guests with varying opinions and very insightful. Highly recommend to anyone interested in MarTech

MRF2020 ,

Excellent podcast!

The perfect podcast to keep up to date with all things MarTech. For me not only do I enjoy the content / discussions but I really appreciate how Carlos allows his guests to really talk and how he never talks over them. It’s definitely worth subscribing too.

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