12 episodes

The fun, practical podcast that helps you find marketing solutions. Hosted by Michele Linn, Sarah Mitchell and Clare McDermott.

Marketing Breakout Marketing Breakout Podcast

    • Business
    • 5.0, 1 Rating

The fun, practical podcast that helps you find marketing solutions. Hosted by Michele Linn, Sarah Mitchell and Clare McDermott.

    12 How to use Instagram effectively for business, with Jenn Herman

    12 How to use Instagram effectively for business, with Jenn Herman

    We’re told Instagram one of the most effective social media platforms for business but how do you actually use it effectively?

    Sarah caught up with Instagram expert Jenn Herman of Jenn’s Trends, to get her tips and tricks.

    For full show notes visit our website, www.marketingbreakout.com.

    Marketing Breakout is a production of Typeset and Mantis Research.

    • 28 min
    11 Capturing voice of customer and driving conversions with Mary Ianotti

    11 Capturing voice of customer and driving conversions with Mary Ianotti

    Voice of customer is all about asking your customers what they really think of your product or service, and then using that to tailor really effective marketing campaign.

    Our guest this week is Mary Iannotti, who shares her insights and experiences.

    For show notes, visit our website, www.marketingbreakout.com.

    Marketing Breakout is a production of Typeset and Mantis Research.

    • 22 min
    10 PR tips for marketers, with Michelle Garrett

    10 PR tips for marketers, with Michelle Garrett

    PR expert Michelle Garrett joins the team to talk about in the places where PR and marketing intersect, including a chat about what skills a PR professional can bring to the marketing and what PR skills marketers should be developing for themselves in an ever-changing communications environment.

    Full show notes on our website, www.marketingbreakout.com.

    Marketing Breakout is a production of Typeset and Mantis Research.

    • 27 min
    09 How to measure the success of your content with Deb Camden

    09 How to measure the success of your content with Deb Camden

    Today, we’re talking about how to measure the success of your marketing. It’s something we all have to do to demonstrate the success of our strategies, campaigns and content, yet it is something many marketers struggle with. Our guest is Deb Camden from The Communications Dividend.

    Full show notes with links are available on our website, www.marketingbreakout.com.

    Marketing Breakout is a production of Typeset and Mantis Research.

    • 29 min
    08 Optimising your blog with Andy Crestodina

    08 Optimising your blog with Andy Crestodina

    Our topic today is a really big one: how do you optimise your blog to make sure it’s working for you as hard as it possibly can.

    Our guest is the oracle of SEO himself, Andy Crestodina from Orbit Media, who shares his best tips and advice.

    To see show notes with links, visit www.marketingbreakout.com.

    Marketing Breakout is a production of Typeset and Mantis Research.

    • 28 min
    07 How to build a successful subscriber model business with content

    07 How to build a successful subscriber model business with content

    Apologies for the audio quality on this episode. We're having some issues we hope will be resolved by episode 08. Thank you so much for sticking with us and for your patience.

    This week, how to build a successful subscriber model business with content. Our guest is David Skapinker from Telum Media, who has built a very successful subscriber channel from the ground up.

    To see show notes with links, visit www.marketingbreakout.com. Marketing Breakout is a production of Typeset and Mantis Research.

    • 27 min

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Learn lots with this podcast

Michele, Clare and Sarah have great chemistry as well as fantastic insights to share. This podcast is ideal for anyone who works in marketing and wants to keep abreast of the latest developments and thinking and learn lots of great "hacks" for working more effectively.

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