32 episodes

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

Marketing In Times of Recovery Ayo Abbas

    • Business
    • 5.0 • 19 Ratings

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

    Ep 27: Coaching, Consulting and Podcasting with Trudy Lewis, Colinear

    Ep 27: Coaching, Consulting and Podcasting with Trudy Lewis, Colinear

    Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

    Today my guest is Trudy Lewis from Colinear.  Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. 
    We look at:
     how construction firms can strengthen what they do internal comms wisdelving  into what leadership consulting entails and how it can help leaders to excelpodcasting and how it can supercharge your business.  This episode was recorded on 16 November 21

    Rate and review
    If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

    Resources
    Abbas Marketing
    Colinear 
    Calm Edge Rebels 

    • 36 min
    Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds

    Ep 26: Customers, Strategy and Campaigns with Helen Kettleborough, Gleeds

    Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  

    Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful.  
    In our conversation, we cover how Gleeds marketing is:  
    moving towards being more strategic and customer-focusedtaking a sector-focused and campaign led approachhaving a clear brand and tone of voice that is both professional and playful using LinkedIn to drive relationships and businessThis episode was recorded on 26 October 2021.

    Rate and review
    If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.

    Resources
    Abbas Marketing
    Gleeds

    • 34 min
    Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects

    Ep 25: Finding your niche and focus with Magnus Ström, Ström Architects

    Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  
    Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses.  

    Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: 
    the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients they approach the media and awards social media and digital has played a huge role in their business. Rate and review
    If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 
    This episode was recorded on 08 October 2021.
    Resources
    Abbas Marketing
    Ström Architects
    Dave Sharp – Instagram is dead - MITR podcast
    Hufton + Crow  Photography
    James Silverman Photography
    John Pawson
    Gino Wickman
    Greg McKeown – essentialism
    Seth Godin – This is Marketing
    The Business of Architecture podcast 

    • 29 min
    Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM

    Ep. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOM

    Hello and welcome to the latest episode of Marketing In Times of Recovery.  And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.   
    I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.
    In this fascinating interview we touch on:
    how large firms handle and manage marketing and BD,  her quest to demystify business development and how she’s working on a long-term strategy to embed BD across their global firm.  how she leads their global marketing and BD team and what it’s like to start a new role during a global pandemic. Rate and review
    If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think. 
    This episode was recorded on Thurs June 03 2021
    Resources
    Abbas Marketing
    SOM

    • 38 min
    Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, Mace

    Ep 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, Mace

    Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

    It's part two of my interview with Danielle Regan and Dave Hendy from Mace.  If you've not checked out part 1 make sure you do before hitting play here.
    In our discussion, we talk about:
    The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy. How they're navigating the hybrid event conundrum.  Rate and review us
    Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm

    Resources
    Abbas Marketing
    Mace Group
    This episode was recorded on July 01 2021.

    • 32 min
    Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace

    Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace

    Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.

    It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. 

    In our discussion, we talk about:
    The role of the business partner as the glue that joins the marketing team with the business. The McKinsey Framework that helped support Mace’s business strategy through the pandemicHow the role of internal comms became more open and transparent. Rate and review us
    Please rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm

    Resources
    Abbas Marketing
    Mace Group
    McKinsey Framework - Beyond coronavirus: The path to the next normal


    This episode was recorded on July 01 2021.

    The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.

    • 27 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Roshy D ,

A valuable resource for marketing newbies

As a relative newbie to the world of built environment marketing, Ayo’s podcast series has been such a valuable resource for getting up to speed with the sector.

The content has always been so informative and I love the relaxed, conversational style of interviewing. Looking forward to hearing more!

Dean McCauley-Bove ,

Useful hints and full of laughter!

A “must listen” podcast series hosted by the wonderful Ayo Abbas. Easy to listen and packed full of specials guests and helpful hints for anyone Marketing a business during this turbulent time. I especially love the episode with Rebecca Snow from architects Stiff Trevillion on “Communications, Reputation, and Being A Responsible Business”

eimes 78 ,

Great podcast. Well worth a listen

Such an easily digestible podcast about really important and interesting things that affect our industry. Ayo is a great interviewer and the guest list is brilliant.

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