It's all about supporting you as a marketer.
It doesn't matter if you’re new to marketing, you’ve been thrown in at the deep end in your company or you’re looking to improve your skills, this is the place to get the latest tips and insights.
My name's Sarah and welcome to the Marketing Mindset Club.
How to choose the best social channels for your business goals - S2:E2
If your goal is to grow your business, launch a product to a new audience or develop a loyalty strategy - social media is probably going to play a role.
In this episode, learn how to choose the social channel best suited to your goal, where to find audience insights and how to plan your strategy.
Also this week:
Christmas buying behaviours and how COVID will probably change our shopping habits
Junky marketing generates carbon waste in the form of emissions, so learn how to be mindful of the environmental cost of your marketing
Are Google Ads or Facebook Ads throwing up some unexpected errors this week? They were for me
Show notes at https://marketingmindset.club/
Cookies and privacy - digital marketing strategies will change S2:E1
Top three things about this episode
Get the latest info about changing user behaviours such as Christmas shopping, video consumption and travel messaging
Learn why you should be thinking about cookies and how the demise of third party cookies will affect your digital marketing strategy
How to approach a new client's Facebook and Instagram ad account when they think ads don't work.
The show notes are here: https://marketingmindset.club/2020/09/15/s2e1-cookies-and-privacy-digital-marketing-strategies-will-change/
Get in touch on Instagram @MarketingMindsetClub
Your tribe value mutual trust and loyalty, so play it straight - S1:E8
Garmin has trust issues after this week's outage, so what can they learn from the charm of VW following dieselgate?
Did you know is easier than ever to visualise your data? I have 8 top tips for Google Data Studio, even if you're allergic to spreadsheets.
And if you're in B2B - here's all the info about why you shouldn't neglect long-term tactics. They still matter.
Good and bad reviews matter, and why you should get more of them - S1:E7
Learn why reviews matter to humans and how to get passive sales with them. Plus the latest Twitter hack and how to protect yourself from burnout.
How to meet your customers in their decision-making moment - S1:E6
Get better results by planning marketing for the moments your customers are in. Learn why brands are going all out for nostalgia right now and get some real-life tips on how to get buy-in from your board level stakeholders.
Retargeting, A/B testing and COVID changing behaviours in B2B - S1:E5
B2B marketing is changing, and there's plenty to apply in B2C markets too. Learn how to make retargeting work for you and A/B testing yields unexpected results.
Customer ReviewsSee All
Great podcast with useful marketing nuggets
If you’re looking for a regular update on what is happening and you’re serious about marketing then I’d recommend this - a great first season with lots of useful nuggets that every marketer should be aware of.
I’m wanting to explore a potential career development into a marketing role, these podcasts are GREAT for explaining terms and tools I’ve heard but didn’t know enough about! Thanks Sarah 💜
Great inspiration during isolation
Whilst we are all stuck at home, trying to survive and trying to help our brands flourish isolation can be the most difficult thing, so a friendly voice with inspiring ideas and suggestions is uplifting, Sarah provides this in abundance