22 episodes

It's all about supporting you as a marketer.

It doesn't matter if you’re new to marketing, you’ve been thrown in at the deep end in your company or you’re looking to improve your skills, this is the place to get the latest tips and insights.

My name's Sarah and welcome to the Marketing Mindset Club.

Marketing Mindset Club Sarah Sennett

    • Business
    • 5.0 • 7 Ratings

It's all about supporting you as a marketer.

It doesn't matter if you’re new to marketing, you’ve been thrown in at the deep end in your company or you’re looking to improve your skills, this is the place to get the latest tips and insights.

My name's Sarah and welcome to the Marketing Mindset Club.

    Mindset, wellbeing and burnout - taking care of your mental health as a marketer - S3:E5

    Mindset, wellbeing and burnout - taking care of your mental health as a marketer - S3:E5

    Marketing is hard. We marketers live in a world constantly moving and it can feel like a treadmill. The pressures of expending energy into creativity and then turning ideas into results can take its toll if we aren't careful with our own mental wellbeing.
    In this episode, we talk about:
    ✅ How mindset and mental wellbeing are your strongest asset as a marketer
    ✅ Burnout, how to watch out for it and what you can do to avoid it
    ✅ Meditation, tai chi and other ways to take care of your mental wellbeing
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett

    • 54 min
    Brand-led demand generation and why it's a secret weapon in a new market - S3:E4

    Brand-led demand generation and why it's a secret weapon in a new market - S3:E4

    Taking a new product to market? or working in a niche of a niche with a very small but highly valuable target audience? Brand-led demand generation might just be your secret weapon.
    With guest Dan Bassett, Head of Marketing at IMP Software we talk about:
    ✅ The difference between brand-led demand generation vs lead generation
    ✅ how to manage C-suite stakeholders when it comes to operational issues that affect the overall customer experience and therefore the brand
    ✅ why having a firm grounding in strategy creation is essential to be a successful marketer
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett

    • 42 min
    How to integrate SEO into your digital strategy - S3:E3

    How to integrate SEO into your digital strategy - S3:E3

    Wondering how to resolve your search engine strategy with your digital goals? Chasing the algorithm is a fruitless approach so, how do you put your users and your content at the top of your priority list?
    In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there's no point in having a separate SEO strategy any more.
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett

    • 58 min
    Apple iOS14 - What can marketers do as audience sizes fall off a cliff? S3:E2

    Apple iOS14 - What can marketers do as audience sizes fall off a cliff? S3:E2

    Apple iPhone and iPad users now have to opt-in to tracking. That's over 50% of the smartphone market in the UK that will likely decline to share their tracking ID with advertisers.
    We're expecting to see a dramatic reduction in the effectiveness of Facebook ads in particular.
    We'll cover:
    ➡️ What exactly the changes mean and what both Apple and Facebook's stance on it is
    ➡️ What actually happens as a user who downloaded the iOS update
    ➡️ How you can adapt your strategy to protect your business' revenue
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett

    • 18 min
    How to Generate B2B Leads on a Budget - S3:E1

    How to Generate B2B Leads on a Budget - S3:E1

    Wondering how to generate leads in a B2B marketing context? Had your budget stripped and now you need to be more resourceful than ever in your lead generation strategy?
    Don't worry - we've got it covered
    Expert B2B marketer, Chris Hann, Digital Marketing Manager at RegTech firm CUBE is on hand to talk us through the current state of B2B lead gen.
    We'll cover:
    ✅ How to start a lead generation strategy from scratch
    ✅ How to be the first marketer in a newly-created B2B role
    ✅ Where to find data on your audience and how to segment them
    ✅ Why building lead nurturing matters
    ✅ The good, the bad and the ugly of tactics that are working right now or not
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett

    • 47 min
    Season 3 is here! 2 minutes of what to expect

    Season 3 is here! 2 minutes of what to expect

    Season 3 is here!
    Coming up is a series of interviews interspersed with my usual solo format of learning how to do marketing things and what matters about the latest marketing news.
    8 weeks to uplevel your marketing game - let's do it!
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett

    • 2 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Bobster06 ,

An insightful and thought provoking listen

While I’m not a marketer buy any means I have been looking for more “new reads” recently in an attempt to broaden my horizons and knowledge base. I found Sarah’s podcast both insightful and educational and even though I’m not from a marketing background there’s useful information in there for most people in a digital world. Give it a listen. ⭐️ ⭐️⭐️⭐️⭐️

h@ab ,

Great podcast with useful marketing nuggets

If you’re looking for a regular update on what is happening and you’re serious about marketing then I’d recommend this - a great first season with lots of useful nuggets that every marketer should be aware of.

emilydaniels93 ,

Marketing newbie

I’m wanting to explore a potential career development into a marketing role, these podcasts are GREAT for explaining terms and tools I’ve heard but didn’t know enough about! Thanks Sarah 💜

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