6 episodes

Richard Toutounji, Evielyn Chapman and Nolan Fischer discuss marketing strategies, challenges and tactics for the health, wellness & fitness industries. We focus on real conversations around marketing your health, wellness and fitness business. We also go behind the scenes of what's working in the world of marketing (and what's not) as well as actionable strategies that you can take away and use in your business.

Marketing Muscle Up Podcast COM Marketing

    • Business

Richard Toutounji, Evielyn Chapman and Nolan Fischer discuss marketing strategies, challenges and tactics for the health, wellness & fitness industries. We focus on real conversations around marketing your health, wellness and fitness business. We also go behind the scenes of what's working in the world of marketing (and what's not) as well as actionable strategies that you can take away and use in your business.

    How to Grow Your Business By Niching | Marketing Muscle Up Podcast Ep 6

    How to Grow Your Business By Niching | Marketing Muscle Up Podcast Ep 6

    Welcome to Episode 6! Today we’re talking all about the fastest way to transform your business and grow in the most fast and efficient way – it’s simple. Find your uniqueness and your niche (your audience.







    There’s a common thread when we talk to people about niching – most people get scared when talking about niching because they think it will limit the possible amount of people they can market to. But in actual fact it’s quite the opposite. Niching means that you only need to talk to ONE kind of person and you become the EXPERT to that person.







    One you do that you become a specialist (rather than a general practitioner). And now people actually seek you out as a specialist. And now you’re a specialist you can actually charge MORE.







    Listen to the episode for more great gems on how to niche your business.















    Show Notes







    3:46 – What is a niche?







    4:59 – GP versus a Specialist







    6:18 – Nolan’s Niche story







    9:50 – Should you choose a niche straight away?







    11:12 – The COM Niche story







    13:19 – Learning to say ‘no’ to the wrong people







    14:15  How to get the ‘right people’ into your business







    14:41 – What to think about before you niche







    15:57 – The first steps to niching







    17:36 – Change images and content to be in line with your niche







    18:47 – How to deal with people outside your niche







    21:56 – Why Niching means MORE rather than LESS







    25:33 – How to identify the current trends and ride the wave







    26:42 – Who are you getting results for?







    27:30 – How to run Facebook Ads for your niche























    CONNECT WITH US







    COM Marketing







    Facebook | Instagram







    Richard Toutounji







    Facebook | Instagram







    Evielyn Chapman







    Facebook | Instagram







    Nolan Fisher







    Facebook | Instagram

    The Power of Coaches & Mentors To Scale Your Fitness Business | Marketing Muscle Up Podcast Ep 5

    The Power of Coaches & Mentors To Scale Your Fitness Business | Marketing Muscle Up Podcast Ep 5

    This week on the podcast we talk about what it takes to scale your fitness business, which comes out of an interview that Richard did a couple of months ago with Tobi Pierce talking about how he grew the Sweat brand to what it is today.







    We cover a whole host of topics from scaling, to coaches to how you learn and also social media.







    Bottom Line: Scaling is not easy. You need all the help you can get – sometimes that includes coaches, other times it just includes getting off Netflix every night and putting in the work!















    Show Notes







    2:03 – Wordswag to up your Social Media game







    5:33 How Tobi Pierce grew Sweat to a million users in a few years







    7:27 – Listen Richard’s interview with Tobi Pierce







    8:30 – How Nolan scaled from a small business to franchising







    9:30 – Coaches reduce the time and mistakes to get to where you want to go







    11:47 – Who Richard has learnt from to grow his businesses







    16:46 – How do you learn?







    17:32 – Are you clear on where you want to go







    18:22 – Stop the comparison game







    21:16 – The 10x game







    21:53 – Stay in your lane







    23:19 – Self learning







    27:31 – Grant Cardone’s 10x book – The 10x Rule







    28:37 – Do you need to do a Digital Detox























    CONNECT WITH US







    COM Marketing







    Facebook | Instagram







    Richard Toutounji







    Facebook | Instagram







    Evielyn Chapman







    Facebook | Instagram







    Nolan Fisher







    Facebook | Instagram

    Know Your Numbers | Marketing Muscle Up Podcast Ep 4

    Know Your Numbers | Marketing Muscle Up Podcast Ep 4

    This week on the podcast we dive deep into the topic of knowing your numbers. Business is a numbers game. The more leads you get in, the more likely clients you are going to have. The more conversations you have, the more leads you’ll acquire. We dive into exactly how to work out the numbers you need in your business including your ‘magic number’ which means you can stop worrying about ‘will I get new clients this week.’







    Work your numbers and the numbers never lie. Enjoy.







    Key Points From This Episode







    7:09 – posting on Instagram is not going to get you 500 new members







    11:09 – What is a client worth to you?







    12:36 – What are you willing to pay for a client?







    17:00 – The real cost of Facebook







    23:00 – How to work out the cost of your aquisition







    26:47 – How to split your marketing budget between Awareness and Conversion







    34:00 – How to work out your magic number







    39:00 – Facebook isn’t a magic pill















    Links from this Episode







    Ev talked about a program that you can use to create gifs for social media called – giphy.com







































    CONNECT WITH US







    COM Marketing







    Facebook | Instagram







    Richard Toutounji







    Facebook | Instagram







    Evielyn Chapman







    Facebook | Instagram







    Nolan Fisher







    Facebook | Instagram

    Personality For Your Brand | Marketing Muscle Up Podcast Ep 3

    Personality For Your Brand | Marketing Muscle Up Podcast Ep 3

    In this episode we talk about how to build a personality for your brand.

    Our 2019 Marketing Predictions | Marketing Muscle Up Podcast Ep 2

    Our 2019 Marketing Predictions | Marketing Muscle Up Podcast Ep 2

    Tune in to Episode 2 as we talk about our top marketing predictions for the rest of 2019 – they are probably not what you would expect!







    Tune into today’s podcast with Richard Toutounji, Evielyn Chapman & Nolan Fischer as they talk about what their 2019 marketing predictions are. The fact is that marketing has changed dramatically in 2019 and if you are planning on using the same strategies that you did in 2018 – you are in for a rude shock.







    One of the main things we talk about in this episode is leading with brand, BEFORE you go for a sale. Making sure that you are building a know, like & trust relationship with your audience before you ask them for a date (or marry them).















    Key Points From This Episode







    1:55 – Quick Wins Hack – Magisto







    4:44 – Playing The Long Game in Marketing







    6:10 – Brand, Marketing & Sales







    8:13 – How Brand Makes Facebook Ads Cheaper







    9:17 – The Know, Like & Trust Brand Strategy







    10:53 – Relocating.com.au story

    Everyone Has A Story – Marketing Muscle Up Podcast Ep 1

    Everyone Has A Story – Marketing Muscle Up Podcast Ep 1

    Welcome to the first episode of the Marketing Muscle Up Podcast, bought to you by COM Marketing. Today we’ll introduce you to our 2 hosts and one mostly regular guest and give you a bit of an overview about what to expect from us.

    Your host on the podcast will be Richard Toutounji, CEO of COM Marketing and Evielyn Chapman, Head of Digital Brand at COM Marketing. And we’ll be joined by our mostly regular guest Nolan Fisher, the CEO & Co-Founder of Booty Transformation.

    We’re on the ground everyday marketing fitness businesses and running fitness businesses and will be having real conversations about what is happening around marketing your health, wellness and fitness business.

    Come behind the scenes with us as we talk about what’s working right now (and what’s not) and our focus will be on actionable strategies that you can take away and use in your business right now.

    Key Points From This Episode

    2:45 – Intro to Richard’s story

    5:35 – What made Richard start a Fitness Studio at 17

    8:47 – How he grew and sold his studio

    11:17 – How he created the largest wellness company from his bedroom

    15:10 – How to be true to your uniqueness

    16:33 – Intro to Ev. Head of Digital Brand at COM

    19:00 – What does working at a Church have to do with marketing?

    23:35 – Why Proximity is important for businesses

    27:01 – Intro to Nolan our mostly regular guest

    29:34 – Overcoming the Shiny Object Syndrome

    31:25 – Capitalising on the studio/crossfit craze.





























    CONNECT WITH US







    COM Marketing







    Facebook | Instagram







    Richard Toutounji







    Facebook | Instagram







    Evielyn Chapman







    Facebook | Instagram







    Nolan Fisher







    Facebook | Instagram

    • 42 min

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