1,630 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

    • Marketing
    • 4.8 • 118 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

    How to Rank on Page 1 of Google in 2021 #1625

    How to Rank on Page 1 of Google in 2021 #1625

    How to Rank on Page 1 of Google in 2021
    In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Rank on Page 1 of Google in 2021 [00:30] Optimize the functionality and UX of your website. [00:59] Build fewer links and keep the few you make high-quality. [01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search. [02:09] Iterate and make your content feel like a great product. [02:42] Increasing click-through by leveraging user signals and core web vitals. [03:38] Create content with titles that evoke curiosity. [03:50] Upping the time a person spends on a page by packing in different content types. [04:19] Update your old content to refresh it for Google’s search algorithms. [05:03] That is it for today! [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Backlinko
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Should You Pay to Promote Your Content? #1624

    Should You Pay to Promote Your Content? #1624

    If You Should Pay To Promote Your Content
    In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If You Should Pay To Promote Your Content [00:28] You might not get the best organic reach, so is paying worth it? [01:11] The ratio between what to spend on content creation versus promotion. [01:45] Reasons why it is a good idea to pay to promote your content. [02:16] How paid content ends up boosting organic reach too. [02:37] Reach is the key in a content business, so you have to pay to play. [03:10] Leveraging the reach you have from paid promotions. [03:28] That is it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:



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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    Will Clubhouse Make You Rich? #1623

    Will Clubhouse Make You Rich? #1623

    Will Clubhouse Make You Rich?
    In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Will Clubhouse Make You Rich? [00:45] The way to make money from products on Clubhouse is not clear yet. [01:35] You may be able to find indirect ways of making money from Clubhouse. [02:05] A new way to connect with investors and find funding! [03:30] Finding value in relationships and sticking it out for the long game. [03:56] The unsustainable time investment necessary for success on Clubhouse. [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:
     
    Clubhouse
    Kevin Harrington
    Daymond John
    Grant Cardone
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Is Clubhouse The Next Big Thing? #1622

    Is Clubhouse The Next Big Thing? #1622

    Is Clubhouse the Next Big Thing?
    In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Is Clubhouse the Next Big Thing? [00:30] A brief introduction to Clubhouse for those unfamiliar. [01:20] A voice version of LinkedIn — great for networking and learning. [01:42] Jump on now to make the most of growing a following quickly! [02:05] The time investment needed for Clubhouse; choosing which social network to focus on. [03:50] How Eric is using Clubhouse to book podcast appearances. [05:01] How to divide time between Clubhouse and running a business. [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Clubhouse
    Daymond John
    Grant Cardone
    Tyrese Gibson
    Ma$e
    Andreessen Horowitz
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    4 Marketing Lessons We Learned The Hard Way #1621

    4 Marketing Lessons We Learned The Hard Way #1621

    4 Marketing Lessons that We Learned the Hard Way
    In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way. [00:32] Think bigger picture — you have to optimize for keywords that drive volume! [01:13] Use the extra time you have in the beginning to make mistakes. [01:29] Most channels are saturated, so do your research before implementation. [02:25] Content marketing is not a quick fix — get ready for a longer journey. [03:09] Marketing experience does not always equate to success and new ideas are also powerful! [04:16] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:



    Leave Some Feedback:
     
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    The Secret to a High-Converting P.S. Section #1620

    The Secret to a High-Converting P.S. Section #1620

    The Secret to a High-Converting PS Section
    In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Secret to a High-Converting PS Section. [00:31] The PS section at the end of emails and examples of how it can be used. [00:45] Different places that PS sections can pop up outside of emails. [00:50] Neil's PS section; underlining speed and automation for higher conversions. [01:35] Mentioning a related topic that will interest the reader. [01:45] Eric's strategy for his PS section; keeping it light and breezy. [02:23] Using different language and tone for different accounts. [02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers.  [03:15] That’s it for today! [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:
     
    Ubersuggest
    ClickFlow
    Content Decay
     
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
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    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min

Customer Reviews

4.8 out of 5
118 Ratings

118 Ratings

Vijay14 ,

The best 5 mins you can spend a day

Brilliant.

Shayne Lambie ,

Always 5 mins well spent!

Every episode is an invaluable learning experience. Hugely talented guys with the knack of making everything easy to digest and understand. Highly recommended.

Mark81Glasgow ,

Advertising

Having the same advert at the start of every show is really really annoying

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