50 episodes

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

Marketing Smarts from MarketingProfs MarketingProfs

    • Business
    • 5.0 • 2 Ratings

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

    Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]

    Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]

    Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to tur

    • 30 min
    How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]

    How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]

    High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.

    • 29 min
    The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]

    The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]

    Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.

    • 27 min
    Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts

    Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts

    Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.

    • 24 min
    How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]

    How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]

    Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.

    • 22 min
    A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]

    A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]

    Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.

    • 27 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Dwfdrthvg ,

Great host

I love the urbane, knowledgeable and wry host. There's real insight and inspiration in this whole series.

Don11122 ,

Fun, Free Marketing Brilliance!

These podcasts are a fantastic, fun resource for a marcomms professional like myself. Each episode cover current issues, trends & technologies of interest to the marketing professional.

Host Matt Grant sets a laid back and accessible tone to and is adept at getting his guest speakers to relax and share expertise.

Also - if you don't already subscribe to the MarketingProfs website - get on it! They have a selection of articles, newsletters & training which are all worth checking out.

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