48 episodes
Marketing Smarts from MarketingProfs MarketingProfs
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- Marketing
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5.0 • 2 Ratings
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This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!
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Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
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Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.'
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Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]
No two people are better-suited to help us move into a world of weird marketing--marketing based on ideas derived from divergent thinking--than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.
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How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
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Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts [Podcast]
Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader.
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This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins us to talk psychology, behavioral sciences, questionable experiments, and how these all relate to marketing.
Customer Reviews
Great host
I love the urbane, knowledgeable and wry host. There's real insight and inspiration in this whole series.
Fun, Free Marketing Brilliance!
These podcasts are a fantastic, fun resource for a marcomms professional like myself. Each episode cover current issues, trends & technologies of interest to the marketing professional.
Host Matt Grant sets a laid back and accessible tone to and is adept at getting his guest speakers to relax and share expertise.
Also - if you don't already subscribe to the MarketingProfs website - get on it! They have a selection of articles, newsletters & training which are all worth checking out.
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