159 episodes

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

Marketing Study Lab - Actionable Marketing Knowledge Peter Sumpton

    • Marketing
    • 4.8 • 21 Ratings

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

    How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf

    How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Michelle Gately
    https://theunfinishedbookshelf.com/ 
    https://www.instagram.com/unfinishedbookshelf/ 
    Analysing Headings: https://coschedule.com/headline-analyzer 
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    It’s easy to forget how powerful a good blog can be - Even WordPress started as a bloggers best friend. But now we have more social apps than ever, it’s easy to create audio and videos and some say that many can’t even sentence a string together!
    That’s why we all need Michelle Gately in our corner. Michelle has been blogging since 2012, for laughs, but now takes it a little more seriously and helps businesses create engaging online content and build deep relationships with their audience.
    And who doesn’t want that?
    In this episode we cover what you need to consider to develop a successful blog;
    - The heading, content and layout
    - How to incorporate SEO
    - Is there a perfect number to post?
    - How should we be repurposing this blog content
    - How to get people to read it
    - Continual mistakes people are making
    Watch the episode video:
    https://www.youtube.com/watch?v=MxE_VlHg_0w 
    Takeaways
    Top Tip
    As headlines are hugely important and we use these in attracting and persuading people that our posts are worth reading, using tools such as Coschedues headline analyser can help to boost the power of your headlines.
    https://coschedule.com/headline-analyzer 
    Favourite Quote
    ‘A sentence should be a labour to write, not to read’ attributed to Joe Moran from his book ‘First You Write a Sentence’ which typifies what writing is all about. Write for your audience.
    And Finally, the Most Important Takeaway from this Episode
    Is about repurposing your blog content. A great way to do this (or at least to start to understand how you can repurpose it) is to chop each blog post into sections, with each section becoming mini pieces of content that can be either elaborated on or used to entice readers to the whole article.
    This should provide you with enough content to fill anyone’s calendar.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 52 min
    Customer Persona Fact or Fiction Part 2 of 2

    Customer Persona Fact or Fiction Part 2 of 2

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    This podcast is part 2 of 2 from the recording of a workshop I was delighted to present at the end of last year around customer personas for Cambridge Social Media Day (part 1 can be listened to by downloading episode 145 of the Marketing Study Lab Podcast).
    In the first part we took a look at where your personas fit within your marketing strategy and where you can find the facts and figures you need to develop them.
    In this episode we cover;
    • The issues with just relying on data
    • Why you need to get creative with your personas
    • Discover what a B2B persona is all about
    • Take a look at a how to build a persona using a template
    • And finally, I’ll take some Q&A’s from the audience to answer those burning persona questions
    There are also some cheat sheets to go along with this workshop, which can be found on the Marketing Study Lab website: https://marketingstudylab.co.uk/wp-content/uploads/2020/12/Fact-or-Fiction-Sheets.pdf
    One further note.
    The live video recording of this workshop will be available along with all the other amazing workshops, seminars and presentations that featured over the two Cambridge Social Media Days soon. Sign up to get a reminder of when they will be available at; www.cambridgesocial.media/csm-day-2020
    Watch the episode video: https://youtu.be/xhqPxIRcsgo
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 34 min
    Customer Persona Fact or Fiction Part 1 of 2

    Customer Persona Fact or Fiction Part 1 of 2

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    At the end of last year I was fortunate enough to be asked to conduct a workshop into the importance of and developing customer personas for Cambridge Social Media Day.
    This podcast is the recording from that presentation and it comes in two parts.
    In this episode we cover;
    • Why you shouldn’t play Guess Who? with your personas
    • Where your persona fits in with your Marketing Strategy
    • Where to find all the facts and figures
    • Why sentiment analysis can play tricks
    There are also some cheat sheets to go along with this workshop, which can be found on the Marketing Study Lab website: https://marketingstudylab.co.uk/wp-content/uploads/2020/12/Fact-or-Fiction-Sheets.pdf

    One further note.
    The live video recording of this workshop will be available along with all the other amazing workshops, seminars and presentations that featured over the two Cambridge Social Media Days soon. Sign up to get a reminder of when they will be available at; www.cambridgesocial.media/csm-day-2020
    Watch the episode video: https://youtu.be/xhqPxIRcsgo
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 30 min
    A Look Back at Marketing Study Lab in 2020 - Christmas Special

    A Look Back at Marketing Study Lab in 2020 - Christmas Special

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    What Episode Snippets are in this look back of Marketing Study Lab 2020:
    Communicating Effectively and Saying Things Better with Lila Smith founder of Say Things Better – Episode 141
    https://marketingstudylab.co.uk/communicating-effectively-and-saying-things-better/ 
    Content Planning with Andy Lambert Director at ContentCal - Episode 132
    https://marketingstudylab.co.uk/content-planning/ 
    Inclusive Marketing with Martyn Sibley founder of Disability Horizons - Episode 126
    https://marketingstudylab.co.uk/inclusive-marketing-with-martyn-sibley/ 
    Finding Your Content DNA with John Espirian The Relentlessly Helpful Technical Copywriter - Episode 113
    https://marketingstudylab.co.uk/finding-your-content-dna-with-john-espirian/ 
    Transforming Threats into Opportunities with Joe Glover Found of The Marketing Meet-Up - Episode 112
    https://marketingstudylab.co.uk/transforming-threats-into-opportunities/ 
    Financial Future with Winnie Sun of the Sun Group Wealth Partners - Episode 109
    https://marketingstudylab.co.uk/financial-future-with-winnie-sun-of-the-sun-group-wealth-partners-episode-109/ 
    Reading Body Language with Mark Bowden the Body Language Expert - Episode 104
    https://marketingstudylab.co.uk/reading-body-language-with-mark-bowden-the-body-language-expert/ 
    Infographics with Brian Wallace of NowSourcing – Episode 100
    https://marketingstudylab.co.uk/infographics-with-brian-wallace/ 
    Understanding Marketing with Douglas Burdett from the Marketing Book Podcast - Episode 98
    https://marketingstudylab.co.uk/understanding-marketing-with-douglas-burdett-from-the-marketing-book-podcast-episode-98/ 
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Summary
    Well it’s been a year of change on the podcast, as I tried to bring you even more actionable knowledge alongside all the amazing guests.
    As this is the last episode of the year, it’s an opportune time to take a look at some of the highlights from the podcast during 2020.
    I’d love to share all the episodes with you, but that feels a little excessive, so I strung together some memorable moments, some marketing genius and of course, some actional knowledge.
    But as always, starting with a random opener, I think my fav answer came at the start of this month when Lila Smith was on the podcast and I asked her, what her favourite line from a musical was.
    Enjoy and Happy New Year.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 24 min
    Marketing Money Wasters with Estie Rand founder of Strand Consulting

    Marketing Money Wasters with Estie Rand founder of Strand Consulting

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Estie Rand
    https://www.linkedin.com/in/estierand/ 
    https://www.estierand.com/  
    https://www.estierand.com/freegift 
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Intro
    John Wanamaker is credited with saying ‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Was he a fool, was he misguided or was he actually just wasting half his money?
    Whether you believe this statement or not, wasting your marketing budget is a bit of criminal offense, stinking of laziness and uneducated decision making.
    Our guest this week can help solve all that. Her LinkedIn profile proudly states ‘I help you stop throwing spaghetti at the wall and hoping something sticks!’ which I see as a much more worthwhile quote.
    Estie Rand, founder of Strand Consulting is helping people take the headache out of their business, through growth, scale and generating a profit, regardless of where you currently are – just starting, a few years down the road or even well-established.
    What better way to get you started than to chat through the top six marketing money wasters, to effectively make you a better marketer in around 40 minutes!
    In this episode we cover;
    1 - Starting with Logos and Branding
    2 - Building a Web Site Right Away
    3 - Using A One-Size-Fits-All Social Media Strategy
    4 - Blindly Placing Pay-Per-Click Ads
    5 - Siloing Sales and Marketing
    6 - Not Knowing When to Quit
    - What’s the biggest money waster you’re seeing in Marketing and what can we do to resolve this?
    Before we dive into the Marketing pit of wastefulness, I want to find out. Estie, what is giving you a headache right now?
    Watch the episode video:
    https://youtu.be/OBBk67FIGY4 
    Takeaways
    Top Tip
    From the six money wasters Estie mentioned my number one has to be staring with logos and branding. You may buy something from the brand or the badge, but this is because these brands have been well established for some time and built up their reputation. You need that reputation before you start trying to live off a logo and even then you better make sure what you’re selling solves a problem and has value.
    Favourite Quote
    ‘they lose a lot of money because of it’ and this was Estie talking about having separate departments for sales and marketing. This doesn’t make sense to me either and I’m not surprised that companies lose money when they separate the two. Sales is the end product of good marketing, the two MUST work together. So many benefits to this…. If you don’t already, try it!
    And Finally, the Most Important Takeaway from this Episode
    Not knowing when to quit. Know your limits and don’t get dragged down the wrong path just because of sunk costs. It’s never too late to change and have success.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de 
    Creative Commons License

    • 1 hr 1 min
    Marketing and Books – Live Episode 9

    Marketing and Books – Live Episode 9

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA 
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest: Douglas Burdett
    Topic: Marketing Books
    Discussion Points
    • Themes and main takeaways from 2020
    • The book you’ve learnt the most from
    • The best marketing books to read right now
    • What to look out for in 2021 – books
    • Tips on reading, consuming and learning from books
    • Planning for 2021
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk 
    The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
    Tweet Tweet: https://twitter.com/cousinp81 
    Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion)

    Peter Sumpton
    Okay, there you go. We are live. Hello, Douglas. Welcome.
    Douglas Burdett
    Hi. Good to be here. Fantastic. I've waited ages to get you on here because today, we're going to talk.
    Peter Sumpton
    We're saying sorry.
    Douglas Burdett
    I was on once before. Yes. So that's the marketing study lab podcast. So this is the live, so we stepped it up again for this one. Okay, okay. Oh, pressures on great.
    Peter Sumpton
    No pressure at all. But I've been, I've been waiting ages for this one, because I decided for you to hop on this live at the end of the year, because of what you do for your labour of love, rather than your day job. And I think it's a really good way to summarise what's been happening throughout the year, in marketing and in and around the topic of marketing. So first and foremost, could you just give the listeners a brief intro to yourself and what you do?
    Douglas Burdett
    Sure, so I live in Virginia, I have a small marketing agency, we like to work with manufacturers and industrial companies.
    And in my free time, that's a joke. I do this marketing book podcast, which I've been doing for almost six years now. And each, it's the marketing book Podcast, where each Friday, I publish an interview with the author of a new marketing or sales book, and I read here I crossed the 300 episode number. So 300 books on the show. And or when I started the podcast, I was about 10 episodes in because I had read those books. And that's when I realised I was actually going to need to read each book
    for each interview, so it was sort of like taking the wrong exit on the motorway or the realising, oh, well, okay, I guess I'm gonna read a book every week. But I do that, and it's been really good for me. And I've enjoyed it. I like learning. And I like helping people and I hear from it's in over 150 countries now. And I hear from people all around the world, pretty much every day, they they messaged me on LinkedIn, and, you know, tell me that they listen to the podcast, or find a particular book or interview helpful, or, more often than not, they asked me what, for book recommendations. So I don't want anyone not even Peter Sumpton to have to read 300 books to find the right one. So it's really only 30 seconds, I'm able to say, Oh, I know, just the book, you should read that particular challenge you're describing. So that's also for any of your viewers or listeners, please connect with me on LinkedIn. And I can provide any kind of recommendations to books or other resources that I know of, for whatever challenge folks are facing. The only thing I ask is include a message. I know that what you're up to, and you're not some spam bot. Yeah, yeah,
    Peter Sumpton
    absolutely. that's a that's a given nowadays, isn't it? And we've all got to interact a little bit better than than just subscribe, connect, follow, or whatev

    • 40 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

The_Richard_Moore ,

Stuffed to the gills with gold!

Peter Sumpton knows how to give value. But in such an actionable, consumable way. So rare, when often, marketing podcasts are either boring or light on learning (or both!) An amazing series!

Stebop ,

Essential Marketing Knowledge

When it comes to marketing knowledge and insights, this podcast is essential listening. The host Pete is clearly passionate and eager to learn from his expert guests, while at the same time providing his listeners with amazing insights and information to boost their marketing skills. Highly recommended!

bc..93 ,

Fountain of Knowledge and such an easy listen

Peter really know his stuff! Love hearing these podcasts without all of the jargon and getting straight to the point. Love that they are understandable and actionable for anyone regardless of what stage in their career they are in.

Keep them coming!

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