127 episodes

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action on now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

Marketing Study Lab - Actionable Marketing Knowledge Peter Sumpton

    • Marketing
    • 5.0, 14 Ratings

Giving you the actionable knowledge you need to succeed in Marketing.

Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry.

I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from different industries and specialisms, offering you an incredible insight into their specific field of expertise, with practical, applicable advice you can action on now.

Then we can all take a deep breath and get on with some Happy Marketing.

Enjoy.

    Brand Purpose Strategy with Carolyn Butler-Madden the Chief Purpose Activist at The Cause Effect

    Brand Purpose Strategy with Carolyn Butler-Madden the Chief Purpose Activist at The Cause Effect

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Carolyn Butler-Madden
    https://www.thecauseeffect.com.au/
    https://www.linkedin.com/in/carolynbm/
    Do Good Sh*t page: https://www.thecauseeffect.com.au/dgs
    Book – Path to Purpose: https://amzn.to/2DKKdTg
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    We’ve covered social impact and purpose before, in fact it was just over on episode 120 with Karen Porter, who provided us with an excellent run through of development, buy-in and the pitfalls that most organisations fall foul to.
    This weeks guest Carolyn Butler-Madden is here to take a deeper dive into our Brand Purpose and strategic direction as we uncover her Path to Purpose program and the six stages we all need to take to deliver true brand purpose.
    You can read more about one component of this overall strategy in Carolyn’s books – Path to Purpose.
    Carolyn is also a speaker and Chief Purpose Activist at Purpose consultancy, The Cause Effect, believing in a world where business is a force for good and brands drive profit through purpose.
    In this episode we cover;
    Developing your Brand Purpose using the Path to Purpose Program;
    1 – Brand Positioning
    2 – People and Culture
    3 – Partners in Purpose
    4 – Customer Experience
    5 – Marketing and Comms
    6 – Impact and Performance
    Watch the episode video:
    https://youtu.be/W_Rzwp4Fm-4
    Takeaways
    Top Tip
    When it comes to the Marketing and Communications of your cause or social purpose, don’t just talk about the actual program, talk about the impact you are having and want to create. And then invite others to do the same, get involved and subsequently spread the message. It should never be seen as an insular project as you are trying to impact the world – so let the world help you!
    Favourite Quote
    ‘You know everyone talks about purpose. It makes such a difference, because you are just driven, obsessively, because it matters, you care. It means something’. This is so powerful and I implore you to find your purpose because like Carolyn said – it matters and it means something. And who doesn’t want that in their lives?
    And Finally, the Most Important Takeaway from this Episode
    When it comes to brand positioning, be bold and brave, don’t make it passive. Safe is now risky and you shouldn’t be playing it safe when it comes to your brand. Be memorable for the right reasons.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 51 min
    Making Your Marketing Authentic with Fifi Mason a Personal Brand Strategist

    Making Your Marketing Authentic with Fifi Mason a Personal Brand Strategist

    Sign up for the Quietly Successful Summit here for FREE:
    http://quietlysuccessfulsummit.com/
    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Fifi Mason
    https://fifimason.com
    https://www.linkedin.com/in/thefifimason/
    Link to the vulnerability test Fifi mentioned: https://fifimason.com/comfort-level/
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    This is my first recording since Liverpool won the English Football League for the first time in 30 years. Congratulations to the team, the club and more importantly the fans. You’ll never walk alone.
    Are you visible in the business you work for or as part of your own personal branding? If not, it might be time you reconsidered your strategy for this.
    And this doesn’t mean using fake, aggressive or exhausting tactics.
    Our guest this week, Fifi Mason, helps to inspire introverts to get visible and build a personal brand that aligns with your own personality. Nothing fake, nothing underhand, just emphatically you – with sincerity and style.
    Fifi believes there is a true power in being yourself in business as it’s the most effective way to build trust, raise your profile and attract more clients.
    In this episode we cover;
    - The importance of authenticity
    - Approaches to being authentic
    - Being comfortable with our true self
    - Dealing with overwhelm and exhaustion
    Watch the episode video:
    https://youtu.be/pmuVTtrMuHo
    Takeaways
    Top Tip
    When it comes to personal branding, spend the time getting to know, you! The more time you spend on this and working out the type of person you are, the stronger your personal brand will be and the more authentic you will be to, not only yourself, but also your audience.
    Favourite Quote
    ‘It’s finding that why and knowing it and knowing the true why for yourself and for your clients’ – This is powerful. Spend some time figuring out what gets you out of bed in the morning and gets you motivated and keeps you focused. This is probably where all your efforts should be placed.
    And Finally, the Most Important Takeaway from this Episode
    When faced with an issue, problem, simply overwhelm, try to reframe the scenario you see yourself in and ask these three questions;
    - What’s the worst that could happen?
    - What’s the best that could happen?
    - What’s the most likely to happen?
    And you’ll probably find that the thing that is most likely to happen is that happy medium, it’s never as bad as you think it will be, in fact it could be even better than you were imagining!
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 39 min
    The Benefits of Team Building with Mark Kingston Jones Co-Founder of Team Building, with BITE

    The Benefits of Team Building with Mark Kingston Jones Co-Founder of Team Building, with BITE

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Mark Kingston Jones
    https://teambuildingwithbite.com
    https://www.linkedin.com/in/markkingstonjones/
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    Let’s make forced fun part of our businesses culture;
    - Go on go to the Xmas doo, it will be fun
    - Come to the family BBQ, we have burgers and a bouncy castle
    - What do you mean you don’t want to be part of our book club?
    This is an all too familiar and disheartening sight for many people. But there are other ways to get your team working closer together with a passion and commitment most football teams would be proud of and Mark Kingston Jones (our guest this week) has just the answer, co-funding Team Building, with BITE.
    Mark and his team offer other teams the chance to build items for animals in zoos and sanctuaries, which are then seen being used by the animals themselves. That sounds so satisfying. But how does this help teams improve their communication and connection with what they do?
    In this episode we cover;
    - What makes a good team building session
    - Engaging with a disconnected workforce
    - Positive long-term effects of team-building
    - Why in-house training is never a good idea, or is it?
    Watch the episode video:
    https://youtu.be/CyXn5K6py9o
    Takeaways
    Top Tip
    Bespoke training or team building is much more successful than the standard ‘one size fits all’ approach, so make sure before setting any type of training up, you do your research and really understand what you will get out of the experience and how it will specifically impact a team.
    Favourite Quote
    ‘they are choosing to get involved rather than being told – you must engage, you must interact’ – no one likes forced fun and is this something you would advocate within your social life, no! So don’t do it for your team, make activities voluntary and if they are beneficial, fun, engaging and exciting, people will want to join in anyway.
    And Finally, the Most Important Takeaway from this Episode
    If you are looking for a team building exercise, make it memorable! This means the impact it has will be felt over the long-term rather than it producing a short, instant boost that is forgotten in a few weeks.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 42 min
    D.A.R.T Marketing Methodology™ with Troy Sandidge Marketing Strategist

    D.A.R.T Marketing Methodology™ with Troy Sandidge Marketing Strategist

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Troy Sandidge
    https://findtroy.com
    https://www.linkedin.com/in/findtroy/
    https://www.youtube.com/channel/UCtUdDIz3eaCdcxYIGRgwSIw
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    What do you do when you want to chat about your favourite topic – Marketing Strategy? You Find Troy!
    Troy Sandidge is a Marketing Strategist who has developed a unique formula for helping his clients maxmise their Marketing Plan and like all good Marketers, his formula comes in a nicely packaged acronym – D.A.R.T:
    Direct
    Authentic
    Resourceful
    Techniques and Tactics
    And we’ll cover all these elements, what they mean and how to implement them for your own business as well as taking a look at what organisations are doing or not doing that is stopping them from achieving Marketing success.
    In this episode we cover;
    - How to use the D.A.R.T Marketing Methodology™
    - What organisations are doing wrong when it comes to formulating a Marketing Strategy
    Watch the episode video:
    https://youtu.be/zKq91MiTcE4
    Takeaways
    Top Tip
    When it comes to the tactical elements of your marketing plan, you need to make sure that your communications are the three C’s:
    - Consistently produced
    - Consideration for who it is created for and why
    - Connection to the right audience
    Favourite Quote
    ‘If you don’t have the financial resources, or the knowhow, or the manpower, let’s scale it back and let’s look at… What resources do we have to work with?’ So true, but sometimes we are suspectable to overreaching and not being able to make the impact we want. Start small (the smallest viable audience as Seth Godin would say) and build from there.
    And Finally, the Most Important Takeaway from this Episode
    No one has a finite budget and what budget you have will have a detrimental effect on what you can or can’t do, so be resourceful. Look at what you want to achieve in the relevant timescales and apportion accordingly.
    If it’s content you need to create in the first instance, focus on doing this before pushing this out to your audience, or perhaps content isn’t the issue and project managing a campaign is where you need to pay attention? Regardless, always focus on those elements that will help achieve your main goals and objectives.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 35 min
    Social Impact and Purpose with Karen Porter a Strategic Communication Specialist at Underground Communication

    Social Impact and Purpose with Karen Porter a Strategic Communication Specialist at Underground Communication

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Karen Porter
    https://undergroundcomms.com.au
    B Corp Certified: https://bcorporation.net
    B Impact Assessment: https://bimpactassessment.net/ (B Corp Certification is a global certification so it's relevant for everyone).
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    What do these words mean to you?
    Sustainable, Ethical, Environmentally Friendly.
    Many use these as buzz words that are thrown about like used paper in the wrong bin!
    What if you want to make a real impact and not just pay lip service to these words? Taking it further than just corporate social responsibility and create real social impact and purpose. What does it take and how can we make sure its meaningful?
    Karen Porter is a strategic communications specialist who helps to deliver communication strategies with a positive social impact. But this doesn’t mean just saying how many paper cups you’ve recycled, this is about being true to your brand, actively making a difference and supporting what is important to you and your business!
    In this episode we uncover;
    - How do you develop a social purpose (I foolishly call this Corporate Social Responsibility which isn’t exactly correct)?
    - Being seen as credible
    - Getting internal buy-in
    - The pitfalls that companies usually fall foul to
    We also cover becoming a certified B Corporation (more about this in the episode). If you are interested in becoming a certified B Corporation, it’s a wise move to take the B Impact Assessment which will show you how far off you are, here's the link: https://bimpactassessment.net/ (link is in the show notes).
    With all this kindness floating around in need to know first off - Karen, what is your most memorable selfless act?
    Watch the episode video:
    https://youtu.be/gtFzlQSFiLg

    Top Tip
    If you are going to talk the talk, then you need to walk the walk. Taking the B Impact Assessment and subsequently striving to become B Corp Certified show you are doing exactly that and you are not just typing words onto recycled paper.
    Favourite Quote
    If you want buy-in from your team, they all need to contribute to how (as an organisation) you are going to show up in the world and you are going to do good.
    And Finally, the Most Important Takeaway from this Tpisode
    Even if you are not looking to become B Corp Certified there are multiple other ways to establish you credentials within your own industry’s, through accreditations and partnerships. Just make sure that these are true to your brand and meaningful to what you believe in.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 35 min
    Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy

    Online Marketing with Teresa Heath-Wareing Owner of the Marketing that Converts Academy

    Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
    Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
    (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
    Guest and Episode Links
    Teresa Heath-Wareing
    https://teresaheathwareing.com
    https://teresaheathwareing.com/podcast/
    Check out the training; https://teresa-heath-wareing-b3a9.mykajabi.com/mtc-academy
    Enjoy the Episode - Happy Marketing!
    Website Thingy: www.marketingstudylab.co.uk
    The Professional Bit: https://www.linkedin.com/in/petersumpton/
    Facebook Community: https://www.facebook.com/groups/marketingstudylab/
    Tweet Tweet: https://twitter.com/cousinp81
    Intro
    Selling online should be easy. After all we can all sell our - let’s call it stuff – on eBay, why should doing it our own way be any different.
    Well for starters you don’t have the infrastructure, awareness, budget, online presence or any form of credibility. But, fortunately for us Teresa Heath-Wareing is joining us this week who has a passion for online sale and marketing (as well as gin – both are covered here) and runs the very successful ‘Marketing that Converts’ Academy that helps people build their business online.
    Teresa is here to help us with some actionable tips to help us start to build an online business, without the hardship.
    In this episode we cover;
    - The basics to selling online
    - The differences between marketing an online business rather offline
    - Where social fits in
    - Why email marketing is still relevant
    - The fundamental mistakes people make
    Watch the episode video:
    https://youtu.be/A1Gwr2WzlFQ

    Takeaways
    Top Tip – Using social doesn’t have to be time sapping or arduous.
    Follow Teresa’s guidance here;
    Pick your platform,
    Show up consistently,
    Add value.
    Favourite Quote – ‘Your competitors aren’t your competitors online’ you are dealing with a whole host of other influences that you need to consider – what this means is that it’s really easy to get online, but so difficult to be heard. But you need to start, so start now!
    And finally, the most important takeaway from this episode – When building a business offline (the traditional way) it is all about building those relationships and keeping them strong. While the same can be said for any online business, you need to see your audience very differently – keep your content consistent, build a database of clients and get those lead magnets sorted.
    Music Featured on this Podcast:
    Sleepy in the Garden
    Lobo Loco www.musikbrause.de
    Creative Commons License

    • 56 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Mgftazzy ,

Vp of sales and marketing and I love it

I’ve been in sales all my life but took on marketing 3 years ago and this has been an inspiration to me. This is ideal for people living in marketing as much, if not more than, those studying marketing.

I’ve listened for some time and owe Peter this review.

Excellent guests and interesting interviewer who knows when to speak and when to listen

VB186 ,

A must listen for any aspiring Marketeer!

Having recently completed the Level 6 CIM, this podcast was an extremely useful tool during my studies. Informative and easy to follow, this podcast has really helped me to expand my marketing knowledge and has enabled me to develop my skills further. A must listen for any aspiring Marketeer!

Leannegreg ,

Great podcasts!

I am currently studying a CIM in professional marketing and Peter was one of my tutors. I came across Peter's podcasts on LinkedIn and found them invaluable in helping my learning and broadening my knowledge and understanding. The content is great and they are super easy to listen to. Peter really knows his stuff! His passion for marketing is clear and he has gone out of his way to help me! Thank you for creating such a great podcast series - I will be sure to continue listening to them!

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