37 min
Marketing That Matters: How Samsung built up its direct-to-consumer business during Covid-19 Marketing Week
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- Business
In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they cover:
- How Samsung replicates the benefits of bricks-and-mortar retail online
- Samsung’s evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com
- The secrets of an adaptive and successful brand-agency partnership
In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons speaks to two key figures behind the growth of Samsung’s direct to consumer proposition: Mike Durey, head of digital, CRM and data at Samsung, and John Melton, business director at Samsung’s long-time agency partner Performics. In a wide-ranging discussion, they cover:
- How Samsung replicates the benefits of bricks-and-mortar retail online
- Samsung’s evolving approach to Search, which has led to paid Search accounting for one in three sales on Samsung.com
- The secrets of an adaptive and successful brand-agency partnership
37 min