89 episodes

Welcome To The Martial Arts Business Podcast!

Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.

Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness.

Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire.

Keep learning, developing & growing and you will become a black belt in business.

You can contact me at: support@mabusinessmastery.com

Website: www.mabusinessmastery.com

Martial Arts Business Podcast Gordon Burcham

    • Visual Arts
    • 5.0, 18 Ratings

Welcome To The Martial Arts Business Podcast!

Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.

Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness.

Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire.

Keep learning, developing & growing and you will become a black belt in business.

You can contact me at: support@mabusinessmastery.com

Website: www.mabusinessmastery.com

    Your Requirements for Success

    Your Requirements for Success

    Is there a checklist for the ultimate success?

    There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside.

    Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune in now to know the answers!

    KEY TAKEAWAYS
    You have to be attractive. Not the be-pleasing-on-the-eyes attractive kind, but the have-complete-set-of-skills-to-sell kind. You need to build yourself up before you show yourself (and your products & services) to other people.
    Law of Attraction. It’s always about the energy you put out. If you give them those half-baked muffins, then most likely, as soon as they eat it, they’ll spew it out. Prepare something that you yourself are excited about and enjoy.
    No matter how elegant you dress up or how thick the air the perfume you surrounded yourself with, people can still see what is inside of you. Customers are expert readers; never underestimate them. And if it happens you deceive one, it would be hard to fake it till the very end since it wasn’t truly you who they trusted.
    Invest in yourself. Give it all for personal development, because it will have a domino effect on your external activities.

    BEST MOMENTS
    “You are the person that will make you happen or fail.”
    “Look in the mirror and be truly honest with yourself.”
    “The story you tell yourself is what it really becomes in the real world.”
    “What do I need to do different? What do I need to reshape myself?”

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Business.

    Learn -Develop - grow and you will succeed.

    CONTACT METHOD
    G Force Martial Arts

    • 12 min
    Building a Martial Arts School with Freedom

    Building a Martial Arts School with Freedom

    In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School!

    The first step in getting back your freedom is to ask yourself: What am I doing every single day in my business? Then, it’s time to list down your answers—every single thing you do every minute of every single day should be jotted down! This will help you determine what tasks are to be leveraged and not. 

    Discover more about this and how this can help when you listen in!

    KEY TAKEAWAYS
    Religiously account for everything that you do every single day in your business. Use the diary to compute how many hours are wasted. Try exchanging them with more valuable tasks. 
    Listing everything else down is extremely valuable. You can clearly see what is and what isn’t working in your martial arts school. It can be a great help to you in making the right decisions.
    Most likely, some tasks are meant to be leveraged. We feel drained after work because sometimes, work isn’t really at par with our capabilities and expectations. It’s either you know for yourself that you can do something much better or there is someone out there who can do it much better than you.
    There will be more important things that you can do with your time. Let others do the less important tasks of yours—like the operational and administrative tasks. 
    Have you thought for yourself that maybe you aren’t really busy? you just don’t use your time wisely?

     
    Choose freedom. Leverage other people, so you can have your time to think more about how you can grow your business. 

     

     

    BEST MOMENTS

     
    “Having choices is very important.”
    “Time is one thing that we can’t get back.”
    “Most people spend a lot of time on little things that compound over a period of time which are not productive.”
    “Get very clear on the things you dislike in your business, on what you’re battling in every business, and on what you want to get done.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham 

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. 

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Busine

    • 16 min
    Martial Arts Marketing Conversion Funnel

    Martial Arts Marketing Conversion Funnel

    How can a martial arts school attract more prospective students?

    Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service.

    This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast.

    KEY TAKEAWAYS
    Attention – Marketing Online & Offline, Communication

    Send email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company.
    Communicate with previous and current clients, aside from the new prospects. You will never know who might need your services again.
    Prospect Conversion – Talk, Engage, Communicate, Build Rapport

    Once you get their attention, there’s a possibility that they’d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that.
    Serve, Sell, Close – Service, Classes, Experience, Value

    If they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money.
    Service – Talk, Engage, Communicate, Build Rapport

    Provide an excellent service so you can keep them, and gain more! Most likely, it’s from them that you’ll get great feedback and reliable recommendations.

    BEST MOMENTS
    “People are consuming content at a faster rate than ever.”
    “We’re in a busy world. We have to remember that people don’t take actions right away.”
    “Their marketing gets attention and triggers an inquiry but what they don’t do is log the inquiries of everybody.”
    “Your business starts from the attention you get, the marketing, and the exposure to your brand.”

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Business.

    Learn -Develop - grow and you will succeed.

    CONTACT METHOD
    G Force Mar

    • 16 min
    Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian

    Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian

    Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience.

    Key Takeaways
    Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
    Having a team behind the scenes who work from the same page, and who recognise the goals of the business, is invaluable to any academy.
    Video is Zara’s primary form of marketing now, and mainly shot using mobile phones. 
    Video creates a greater sense of trust between the content creator and the viewer. 
    People can be scared away from video as they feel as though they have to be the star. But this isn’t the case. Get creative! Find different ways to tell your stories.
    Similarly, people can be daunted by the editing of video. Zara has made it her mission to teach the many simple ways of making your videos look astounding through simple, easy-to-learn means.

    Best Moments

    ‘Video goes deeper. You create a deeper connection with people’

    ‘People know what they like because they like what they already know’

    ‘Connection is what people want now’

    ‘If I can do this, then people out there definitely can’ 

    Valuable Resources

    The Martial Arts Business Podcast

    Zara Phythian Instagram - https://www.instagram.com/zaraphythian/?hl=en

    Double Take App - https://apps.apple.com/us/app/doubletake-by-filmic-pro/id1478041592

    ABOUT THE HOST

    Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become a Black belt in Business

    Learn -Develop - grow and you will succeed

    CONTACT

    http://www.mabusinessmastery.com/

    support@mabusinessmastery.com

    • 23 min
    The Martial Arts Business Essentials

    The Martial Arts Business Essentials

    ‘These elements are the business essentials that you can build your martial arts school on’

    Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth.

    If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully.

    This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and why they will work.

     

    KEY TAKEAWAYS

    Promotion

    There has never been an easier time to promote your business with the emergence of social media.

    Promotion results in awareness that means people start to ask questions about you and your business and brings the opportunity to serve.

    People will access your social media to help them make a decision about whether to get in contact with you.

    Serving

    Serving at the highest level is finding out what they want, what is the reason they have got in touch?

    What people want is more important than what you want to give them.

    Serving is about helping people get what they want not what you want to give them.

    Selling

    Selling is the teaching, the service and the communication.  It’s what you do, the environment, the way you are and the rapport you are building.

    Being good in these areas with systems, processes and great communication is effective selling. It’s all about how the experience and interactions make your prospective student feel.

    Closing

    The closing is the point at which you bring people into your school, where they commit to a course of action. They’ve experienced your classes; you know what they want and they’ve had a great experience so it’s important you close the sale. It’s a learnt behaviour and you need to get good at it.

    Connection

    You need to continually connect with your members, students and extended community such as the parents of students. Connection is a powerful part of retention for any Martial Arts School.

    Its connection at a human level and creating a connected caring community.

    People want to be part of something so building connection and community will cement all the elements of your business together.

     

    BEST MOMENTS

    ‘You need to be out there so much that you are the first person they think of when they want to buy’

    ‘Assume they are going to want to join your Martial Arts School and be confident in your service being the best’

    ‘The more you connect with people, the more you will retain’

      

    VALUABLE RESOURCES

    Martial Arts Business Podcast

     

    ABOUT THE HOST

    Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success st

    • 17 min
    How to Create Change

    How to Create Change

    Change can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth.

    In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change your entire life.

    Key Takeaways
    Without change we cannot grow. Fear keeps us rooted to the spot for much of our lives. But true development only comes when we embrace the new, and move towards it.
    It’s very easy to stay in our comfort zone, as it is usually the safest place to be. But this static through-line never leads to growth.
    In martial arts, Gordon often sees schools slowly deteriorating over time, as they are not led by people with vision. They seem to be stuck in the same mindset as they were when they began.
    The constant input in our lives, whether through literature, podcasts, or even through the company we keep, is the fuel that fires our creativity, and subsequently our desire for change and growth.
    Look at the results in your own life. Look at what you achieve in business and life. Are you happy with everything? What could you change in order to make those results and achievements perfect to you.
    People can often be negatively affected by those who change and grow. It’s important to not let this negativity affect you. Embrace the fact that you are developing.
    It’s fine to ask for outside help in order to change. Identify the things that need to change, and if you need to ask for help, then do it!

    Best Moments

    ‘Change needs to happen’

    ‘We’re living in a world of fear’

    ‘Without change you can’t grow’

    ‘I’m changing every day!’

    ’The definition of insanity is doing the same thing and expecting a different outcome’

    ‘Part of this is being brutally honest with yourself'

    Valuable Resources

    The Martial Arts Business Podcast

    ABOUT THE HOST

    Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become a Black belt in Business

    Learn -Develop - grow and you will succeed

    CONTACT

    http://www.mabusinessmastery.com/

    support@mabusinessmastery.com

    • 17 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

DaveJPtkd ,

Essential listening for martial arts business owners

This podcast is such a great learning experience for me, sometimes topics overlap in different podcasts and give different points of view on the same subject, or sometimes topics may overlap business and your life (more often than not!)

I love listening to this and often play it in the car, it’s like having your own personal business coach there with you, for free!

Gordon’s knowledge is second to none and is gained through his own experiences and life challenges.

jordanclark101 ,

Best podcast out there!

So glad this podcast exists! So informative and helpful for any martial arts school owner. You’ve gave me the confidence to start my own school & believe it’s possible. Thank you Gordon

Lloydy.Lewis ,

An awesome podcast

This is a fantastic podcast for anyone involved in martial arts coaching. Hugely informative and inspiring content.

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