95 episodes

Welcome To The Martial Arts Business Podcast!

Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.

Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness.

Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire.

Keep learning, developing & growing and you will become a black belt in business.

You can contact me at: support@mabusinessmastery.com

Website: www.mabusinessmastery.com

Martial Arts Business Podcast Gordon Burcham

    • Arts
    • 5.0 • 18 Ratings

Welcome To The Martial Arts Business Podcast!

Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.

Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness.

Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire.

Keep learning, developing & growing and you will become a black belt in business.

You can contact me at: support@mabusinessmastery.com

Website: www.mabusinessmastery.com

    Gaining Strength and Motivation After Losing Everything - Interview with Carl Denne

    Gaining Strength and Motivation After Losing Everything - Interview with Carl Denne

    The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandemic. They discuss finding the strength to rebuild a business, the importance of surrounding yourself with like minded people and how they can help pull you up in times of need.

     

    KEY TAKEAWAYS
    You may face challenging times in business, and could even lose everything you have worked for. Losing everything you had and having to rebuild everything from the beginning again is a challenge that will make you stronger. Strengthening your business through a pandemic is a huge achievement. You have taken your business to a new level through the hardest time many entrepreneurs will have ever faced.

     
    Having people in your life who are direct and honest with you can help motivate you. You need to have people pull you up in the right direction rather than holding you back by trying to protect you from failure. When something feels right to you, you will know and you will run with it.

     
    Having people on the same level as you or slightly further ahead than you can help inspire you. Discussing your business with others in a similar industry can help you identify areas of your current model that need tweaking. Having people identify areas of your business model that are excelling can be really motivational, and give you the confidence boost you need.

     
    Surround yourself with positive and like minded people in all aspects of your life. It doesn’t matter what class or sport you partake in, you will always be surrounded by people who want to do the same thing as you. By being around people that understand your passion as a business, this will help you streamline your business and excel.

     

    BEST MOMENTS

    “I very quickly went through the ranks within the fight team.”

    “It was pain like i’ve never felt.”

    “This felt right.”

    “I probably would have had a full on meltdown in lockdown if it wasn’t for this.”

     

    ABOUT THE GUEST

    Carl Denne Founder and Chief Instructor of HKA, I have been teaching kickboxing for over 20 years and running HKA since 1998. At Hastings Kickboxing Academy (HKA), we have put together different programmes for children, teenagers, and adults to help with their development, general fitness, and confidence. All while increasing their strength, performance and building their self-esteem. HKA is a family run business dedicated to the community. We give our time, experience and knowledge back to our students and help them become the confident leaders of tomorrow.

     

    VALUABLE RESOURCES

    Facebook Business

    Gordon’s Book

    Gordon’s Website

    ABOUT THE HOST

    Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.

     

    In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

     

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry.

    He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

     

    His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the

    • 32 min
    "I Just Wanted to be a Martial Artist" - Interview with 7th Degree Black Belt Master; Matt Fiddes

    "I Just Wanted to be a Martial Artist" - Interview with 7th Degree Black Belt Master; Matt Fiddes

    Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way. 

    KEY TAKEAWAYS 
    You have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or your trophies they care about what you can teach their children what other people can’t.


    To be disruptive takes courage. It takes courage to start up a franchise and it takes courage to not be a black belt in order to teach. As long as you are a great teacher, you can teach. It is always about giving people what they want, if you give people what they want, they will buy. 


    Learn the value of branding, PR and marketing. You can be the best martial arts teacher in the world, but if you haven't got members to teach in the first place you have got a serious problem. Unless you can sell, build a market and build a brand then you are not going to attract new clients. 


    If you are going to build a startup these days, you have a choice. You can either associate yourself with people who are already established in the industry and follow the model, or you can figure it all out yourself. Stay childlike and stay hungry for success. 


    If you change someone's life, you will get a reward for doing that. Making a difference in someone's life will ensure you get payback over and over again, whether that be helping people in Martial Arts or all other areas of their lives. 


    You only need so much money in life. Life is about helping other people in whatever way that you can. As long as you have a roof over your head and food to eat, you are all set. There are only so many cars you can buy and holidays you can take in life. 


    With the financial hit of the pandemic, you have got to bulletproof your finances so that if a recession comes around again, you have got yourself into a position where you do not have to worry about money. Ensure that you have the things in place so that you can provide for your family and leave your legacy behind. 

    BEST MOMENTS 

    "I always go with what's in someone's heart"

    "For me, I just wanted to be a martial Artist"

    “I just loved kicking people in the head.”

    “The younger you are the hungrier you are for success.”

    “There is no romance about finance.”

    “We’re all very vulnerable creatures.”


    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham
    https://www.mattfiddes.com

    ABOUT THE GUEST

    Matt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt’s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious ‘Martial Arts Superstar Award’. He is a 7th Degree, Black Belt Master, in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt’s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael’s personal UK bodyguard for over a decade before his tragic death in June 2009. 

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive

    • 1 hr 41 min
    How To Get That Winning Mindset.

    How To Get That Winning Mindset.

    Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality.

     

    KEY TAKEAWAYS
    It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the most money or the biggest business as that is not where happiness lies, it is about winning in your world.

     
    Everyone is winning in life because they are alive. Unless a human being changes their perspective on what winning means to them, then they will always be chasing something different. They will always be looking towards the future rather than living in the present.

     
    The word ‘win’ is an acronym for ‘what’s important now’. We’ve all got 24 hours in a day, the trick is what you do with it. Look at what is important to you right now and what you need to focus on to get you where you want to get to.

     
    Follow one course until you’re successful. Choose the course you want to go down and have the discipline to see it through until the end. Focus all of your energy on that goal and do the best job you could possibly do to help you achieve it.

     
    Daily habits create your reality. Focus on your daily habits of a winning mindset and go forth and create the dreams, goals and aspirations you have. Everything that you want to achieve is in the palm of your hands and nobody else's. It is not that other people are lucky it is that they are extremely focused.

     

     

    BEST MOMENTS

    “If we’re always going to judge ourselves against other people, we’re going to push ourselves away from us, the real being, the person that we are.”

     

    “Happiness for me is winning.”

     

    “It is really important that you’re happy with the simple things in life”

     

    “Start with gratitude, be thankful that you’re here and really set your state in the right way to move forward.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!

    Learn How to Become Black belt in Business.

    Learn -Develop - grow and you will succeed.

    CONTACT METHOD
    G Force Martial Arts

     

     

    See omnystudio.com/listener for privacy information.

    • 16 min
    How To Elevate Your Business Virtually - Interview with David Walsh

    How To Elevate Your Business Virtually - Interview with David Walsh

    Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to utilise YouTube Shorts to make your channel blow up.

     

    KEY TAKEAWAYS
    YouTube is owned by Google and therefore it gets ranked highly on the Google search engine. YouTube is also the most used video platform and is a popular choice for people who want to learn new skills quickly and cheaply.

     
    Since Lockdown 1.0 many martial arts club owners have decided to produce free Zoom content as they did not envision the lockdown to continue for this long. You can utilise YouTube to create free content which will eventually lead more people to your services. You can also charge for full lessons by providing them with links to unlisted videos.

     
    The most important element of your YouTube channel is your average watch time. This is how long that somebody stays and views your video. When you have good watch time on a video you will get ranked higher, even higher than older channels. Newer videos often rank higher than older videos because it is more recent content.

     
    YouTube has now introduced YouTube Shorts, a platform similar to TikTok. You can upload 60-second clips to your channel. If you do that every day for 30 days your channel will gain momentum and grow tremendously. People are currently loving shorts and therefore this a great way to boost your engagement.

     
    YouTube has three types of metadata; Title; Description and Tags. Tags are short keyword phrases about your video which will give YouTube an idea about what your video is about. Tags mainly work during the first 24-48 hours of your video being live. YouTube will then see how people are responding when they watch your video and this will decide how to rank it.

     

     

     

    BEST MOMENTS

    “This is the perfect opportunity.”

    “The longer you can keep people on your video, the more YouTube is going to pump you out in front of more and more people.”

    “You are going to blow up your channel.”

    “Have people click off Facebook and onto YouTube.”

    “Having great content increases watch time if the key.”

     

    VALUABLE RESOURCES

    Facebook Business

    Gordon’s Book

    Gordon’s Website

    ABOUT THE GUEST

    David Walsh is a YouTube educator who has helped millions of creators and businesses do YouTube better.

    https://www.youtube.com/user/DavidWalshOnline

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, amid his competitive career, he launched his dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, e

    • 38 min
    The Importance Of This One Thing To Help You In Life And Business

    The Importance Of This One Thing To Help You In Life And Business

    Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe.

     

    KEY TAKEAWAYS
    It is really important to look at how you as a leader develops in your business. Ultimately if you are not right then your business will not be right. When you are facing challenges and not feeling motivated you may notice that it negatively affects your business. Every single day in your business is of huge importance, it is the building blocks of what you may aspire to have.

     
    The language that we tend to use needs to change, not just in our minds but out loud too. Stop using the word ‘tried’, when you say that you have tried something you are giving yourself an escape route. Change your mindset to believe that there is no ‘try’ there is only ‘do’.

     
    There are many times when you may have said to yourself ‘I can’t do this’. Change your outlook and your mindset to ‘I haven’t learned this yet.’ When you catch yourself saying these detrimental words you cut off the possibility of you achieving something. Instead of thinking you can’t do something, look at what you need to learn in order to be able to do it.

     
    There is no limit except the one that you impose on yourself each and every day. We must guard the garden of the mind because whether you think you can or you think you can’t you are absolutely right. It is only what we believe is what we will achieve, the question is what do you believe? If you are positive and believe in what you are doing then you will achieve whatever you put your mind to.

     
    We have to be really careful about what we are saying to ourselves. It is really important to change the language we are using, say things such as ‘yes I can’, ‘I will’ and ‘I must.’ Set yourself goals to commit to and tell yourself that you will achieve them. The positive messages that you are feeding your brain with are really important to both your personal and professional success.

     

    BEST MOMENTS

    “Every day we are battling ourselves, each other and our minds.”

    “You are the leader of you.”

    “It is that negative story that will create that negative outcome.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping

    • 13 min
    One is FREE! Facebook Marketing Tips For MA Schools

    One is FREE! Facebook Marketing Tips For MA Schools

    The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating with other local businesses as well as giving back to others in the community.

     

    KEY TAKEAWAYS
    You either sign up for the recession or you don’t and that is entirely your choice. The reality is your mindset will outstrip any recession and if you work on growth through a recession then you will come out ten times stronger. It doesn’t matter what kind of industry you are in, the objective is to market and sell through the recession.

     
    You have to have the belief in yourself to be able to pull yourself forwards in the upcoming months and yet be able to smash through this recession. The aim is to not only survive but to absolutely dominate and thrive in these times where great opportunities are presenting themselves.

     
    Follow up on old leads. Those who have shown interest before or who have perhaps utilised free trials are a great source of free marketing to you. Make contact with anybody who has engaged with you or your company over the last twelve months. Utilise social media platforms to reach them and advise them of your new programmes and packages.

     
    Talk to other local businesses about how you can help each other. Perhaps you could come up with an arrangement whereby they promote your business in exchange for you promoting theirs. This is a free marketing tool as it allows you to infiltrate their network. The more you connect with other companies the more data and potential customers you can collect.

     
    Give your services to other people. Look into Facebook groups and local community groups (e.g. weight loss groups) whereby you can offer your services to help people. Offer your services for free to give back to people, if you want to get you to have to give. The participants will then experience what your business has to offer and are therefore more likely to sign up for the full package. This costs you nothing, bar your time.

     

    BEST MOMENTS

    “I truly believe that where we are right now is going to be the greatest time for our business.”

     

    “We need to be so focused on the possibilities, on the potential and on the opportunities that lie before us so that we’re not scrimping on marketing.”

     

    “You’re not going to grow if you’re sitting there stagnant. If you want to grow you have to go.”

     

    VALUABLE RESOURCES
    The Business of Martial Arts by Gordon Burcham

    ABOUT THE HOST

    Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.

    Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.

    Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.

    He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA

    • 16 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

DaveJPtkd ,

Essential listening for martial arts business owners

This podcast is such a great learning experience for me, sometimes topics overlap in different podcasts and give different points of view on the same subject, or sometimes topics may overlap business and your life (more often than not!)

I love listening to this and often play it in the car, it’s like having your own personal business coach there with you, for free!

Gordon’s knowledge is second to none and is gained through his own experiences and life challenges.

jordanclark101 ,

Best podcast out there!

So glad this podcast exists! So informative and helpful for any martial arts school owner. You’ve gave me the confidence to start my own school & believe it’s possible. Thank you Gordon

Lloydy.Lewis ,

An awesome podcast

This is a fantastic podcast for anyone involved in martial arts coaching. Hugely informative and inspiring content.

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