22 min
Mastering the art of brand building B2B Marketing Needs Don Draper
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- Marketing
Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.
Prior to this role, he was “Funny Manager” at Comedy Central.
We discuss:
What being a comedian taught him about brand building and creativity The dilemma of creating a “branded house” or a “house of brands”Overcoming the challenge of partner acquisition The right channels to get brand messaging to the right people
Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.
Prior to this role, he was “Funny Manager” at Comedy Central.
We discuss:
What being a comedian taught him about brand building and creativity The dilemma of creating a “branded house” or a “house of brands”Overcoming the challenge of partner acquisition The right channels to get brand messaging to the right people
22 min