43 min
Maximizing the Value of Your Podcast Archive with Racheal Cook The Company Show
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- Marketing
A truly massive content archive will usually cause one of two feelings:
Unspeakable delight about the opportunityA sucking dread at the thought of the work involved in repurposing it
The difference between those feelings? Strategy and organization.
This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.
My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.
Racheal Cook is the founder of The CEO Collective and host of Promote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.
We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77
Tune in to the full episode to learn about:
effective content strategy and organizationevolving your content and podcastthe power of evergreen contenttreating your podcast as a library of assetscontent management and planningattract listeners through multiple channelsbuilding a nurturing content ecosystemtracking audience engagement and acquisition
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Next Week on The Company ShowNext week, we've got an exciting case study episode coming up with Susan Friedmann, the creator of Aviva Publishing and host of the Book Marketing Mentors podcast.
We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook
“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook
"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan Dougherty
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023
Racheal Cook Website | Podcast | Instagram | TikTok | LinkedIn | Facebook
Related:Create with Intent to Repurpose with Jaclyn SchiffBringing Order to Chaos in Your Podcast ProcessesHow to Measure the Impact of Your Podcast
A truly massive content archive will usually cause one of two feelings:
Unspeakable delight about the opportunityA sucking dread at the thought of the work involved in repurposing it
The difference between those feelings? Strategy and organization.
This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.
My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.
Racheal Cook is the founder of The CEO Collective and host of Promote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.
We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77
Tune in to the full episode to learn about:
effective content strategy and organizationevolving your content and podcastthe power of evergreen contenttreating your podcast as a library of assetscontent management and planningattract listeners through multiple channelsbuilding a nurturing content ecosystemtracking audience engagement and acquisition
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Next Week on The Company ShowNext week, we've got an exciting case study episode coming up with Susan Friedmann, the creator of Aviva Publishing and host of the Book Marketing Mentors podcast.
We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook
“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook
"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan Dougherty
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023
Racheal Cook Website | Podcast | Instagram | TikTok | LinkedIn | Facebook
Related:Create with Intent to Repurpose with Jaclyn SchiffBringing Order to Chaos in Your Podcast ProcessesHow to Measure the Impact of Your Podcast
43 min