40 episodes

MediaSmart, The Media Training Podcast, is designed to provide useful, practical information about giving effective media interviews, with an emphasis on techniques and tips as well as media industry trends. The program is aimed at business leaders, government officials, entrepreneurs, PR professionals and anyone else who wants to develop or hone their interviewing skills in preparation for the media spotlight. The host is Scott Gilbert, who currently works in Media Relations at Penn State Milton S. Hershey Medical Center and Penn State College of Medicine. Scott was a broadcast journalist for 14 years prior to his transition to public relations in 2010.

MediaSmart MediaSmart

    • Business

MediaSmart, The Media Training Podcast, is designed to provide useful, practical information about giving effective media interviews, with an emphasis on techniques and tips as well as media industry trends. The program is aimed at business leaders, government officials, entrepreneurs, PR professionals and anyone else who wants to develop or hone their interviewing skills in preparation for the media spotlight. The host is Scott Gilbert, who currently works in Media Relations at Penn State Milton S. Hershey Medical Center and Penn State College of Medicine. Scott was a broadcast journalist for 14 years prior to his transition to public relations in 2010.

    Five ways to make a journalist’s job easier — MSM #047

    Five ways to make a journalist’s job easier — MSM #047

    There’s been a lot of discussion lately about whether the media is good or evil. For purposes of our work as people who thrive through a symbiotic relationship with journalists, we’re going to focus this week on how you can make their jobs easier.

    For the most part, reporters are stretched thin, and have less time than ever to research and write (or produce) their stories. From how you pitch to providing photos, there’s a lot you can do that will ultimately benefit both of you.

    To learn more, click on the ‘Play’ button and listen to Episode 47 of MediaSmart.

    • 17 min
    Simplifying complicated stuff — MSM #046

    Simplifying complicated stuff — MSM #046

    When working with the media, your main goal is to convey your message effectively. That seems simple enough – but it’s a tall task when you need to translate lots of complicated information for a general audience.

    Researchers, economists, computer programmers and many others live in a world of complex data. This week, we discuss how to simplify obscure concepts and be sure your key messages will resonate with the people you’re trying to reach.

    To learn more, click on the ‘Play’ button and listen to Episode 46 of MediaSmart.

    • 16 min
    Anticipating a reporter’s questions — MSM #045

    Anticipating a reporter’s questions — MSM #045

    As with so much else, preparation is key before walking into a media interview or facing journalists at a news conferece. And a key part of that preparation is anticipating likely questions.

    This means preparing for the tough ones – not just the “softballs” – and questions that delve into details not covered by the news release.

    To learn how to think like a reporter and anticipate questions, click on the ‘Play’ button and listen to Episode 45 of MediaSmart!

    • 18 min
    Knowing your audience — MSM #044

    Knowing your audience — MSM #044

    It’s easy to think that your job in a media interview is to impart your wisdom and facts upon the reporter, and as long as he or she nods, smiles and takes a few notes, you’ve accomplished your mission.

    But ultimately, it’s important to speak in a way that connects with your audience – that is, the readers, listeners or viewers. In order to reach them, you need to connect with the reporter, who serves as the conduit. It’s similar to the telephone game:  You need to convey the information as clearly as possible to the journalist, in hopes that he or she, in turn, conveys it accurately to their audience.

    In this episode, we discuss the various types of reporters and media outlets, walking through three of the most common scenarios.

    Click the ‘Play’ button to hear Episode 44 of MediaSmart!

    • 15 min
    Who needs the media? — MSM #043

    Who needs the media? — MSM #043

    The media has taken a beating lately, especially in the presidential election. Depending on whom you ask, TV and radio stations and newspapers are somewhere between untrustworthy and completely irrelevant.

    All of this talk may have you wondering whether it’s even worth giving journalists the time of day. Why not just promote your organization through ads, word of mouth and social media and let those reporter calls go through to voicemail?

    We brush aside the cynicism this week and outline four reasons why pretty much every business or organization benefits from a positive relationship with the local and national media.

    Click the ‘Play’ button to hear Episode 43 of MediaSmart!

    • 13 min
    Three interview distractions to avoid — MSM #042

    Three interview distractions to avoid — MSM #042

    The opposite of connecting with your audience is distracting them. In this episode, we discuss three distractions that can kill your message – and ways to avoid each of them. They include:



    * Dressing to distract

    * Use of filler words

    * Poor eye contact



    Click the ‘Play’ button to hear Episode 42 of MediaSmart!

    • 15 min

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