Podcast by Medical Sales Nation
Tom Patzelt and the New Normal of marketing and sales commercializtion in Medtech
Tom Patzelt joins us with his 28+ years in the medical technology field holding many roles and specializing in go to market strategies and forging new analysis and execution as our new normal evolves.
We discuss how marketing in medtech needs to lead the customer/provider conversation using Digital technologies to virtually kick in the door that softens the front lines so reps have easier access.
Why is this important? No way are companies launching new products and implementing the old school sales reps tactics of cold calling and thinking it will work.
Why? No sales access - we have OR access to cover a case but selling has a new normal and we, the commercial team, have to become one to be successful.
Take a seat and listen in as we talk about the new commercial normal.
Matthew Ray Scott Dropping bombs and positivity in the Covid Medtech World
We take a deep dive into the awesomeness of being a member of the medical device community with Matthew Ray Scott of Feed the Agency.
This was so much fun that I had to get this podcast out right after the recording.
Matthew drops his bombs, experiences and positivity around sales, distributors, the health of our healthcare system, and that sales training skills need to develop in this covid world and to embrace the tools to get there.
We go into how his company is helping providers and device companies to get the word out about their products and services.
Joe Mullings going deep on the future of Medtech sales
Joe Mullings going deep on the future of Medtech sales by Medical Sales Nation
Bruce Radcliff of Advocate Aurora Health is back again
Back by popular demand!! Bruce Radcliff the VP of Strategic Sourcing at the Aurora Advocate Health system gives his thoughts, perspective and some thoughts on post Covid.
Bruce is a wonderful guest as he opens up and shares what he sees our going to be all our challenges in healthcare and once again how to vendors should interact with providers as we come out of the Covid crisis.
This is a must listen for any medical sales professional.
CEO of Eko Health, Connor Landgraf
Eko Health is healing our healthcare system and has been for a few years.
Connor Landgraf is the Co-Founder and CEO of Eko Health, this is his first job out of Berkley where he earned is Masters in Bioengineering.
Connor takes us down the path of how Eko started and how they plan on changing the world of cardiac care.
This amazing technology utilizes AI to help doctors improve their diagnosis of heart and lung conditions so that the patients are put on the appropriate path of care. This obviously improves outcomes and saves money both healing our healthcare system.
Follow Eko Health as they will be a rising star in the Digital Healthcare Market space.
Interview with Aldo Denti, Company Group Chairman of DePuy Synthes
In these uncertain times we search out for wisdom and vision in others to help us navigate these times. I could not think of anyone better that has navigated some tough situations, personally and professionally, to help bring some clarity to our medical device world.
I'm proud to have the Company Group Chairman from DePuy Synthes, Aldo Denti, share his thoughts on career development, critical thinking in making changes to your career trajectory, and our future in the Covid aftermath.
He shares some powerful thoughts on never underestimating oneself and take the choice to develop skills you don't have for the 2nd job after the one you are in.
We discuss the top 3-4 areas where the commercial side of healthcare sales will be impacted, Rep Access is a key topic along with digital health and creating suites of IOT connected devices that communicate with each other to reach levels of efficiency to heal our healthcare.
Once again, sit back and enjoy the ride, and listen to see if you can tell i'm at home recording this great interview.