10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue.
In this episode we discuss:
Why surrounding yourself with brilliant contacts is the key to sustainable success on AmazonHow important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.Is Amazon just a learning platform, which you can utilise as a springboard to something betterLaunching with a big or small range firstMicro-influencers Why she wouldn't launch on Amazon if she had $10k to throw at it
You can find Melissa on LinkedIn here.
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