Merchant to Merchant: A Retail Podcast by Something Digital Phillip Jackson, Something Digital

The coronavirus crisis has created an appreciable uptick in eCommerce. How are brands trying to create new opportunities and how are they trying to "channel shift" their customers from offline to online? In this live episode recorded in May of 2020, we'll discuss the "playbook" for 2020 growth, what customer expectations are right now, and how brands that sell home goods and apparel can appeal to homebound customers. Listen now!

In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?
How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

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Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. Listen now!

Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

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Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Sheik Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice.