113 episodes

The marketing world is changing. Conversational Marketing is the future and its evolution is moving faster than any other channel. Get ahead of your competition now and dominate messenger with actionable tactics from multimillion-dollar businesses that are leading the way.

Topics discussed: SMS, Chat Bots, SMS Marketing, Building Facebook Communities, Product Launch Strategies, Channel Diversification used by 7 and 8 Figure Companies.

Messenger Mastermind Messenger Mastermind

    • Business

The marketing world is changing. Conversational Marketing is the future and its evolution is moving faster than any other channel. Get ahead of your competition now and dominate messenger with actionable tactics from multimillion-dollar businesses that are leading the way.

Topics discussed: SMS, Chat Bots, SMS Marketing, Building Facebook Communities, Product Launch Strategies, Channel Diversification used by 7 and 8 Figure Companies.

    Ep. 111 Launching a Podcast For Your Brand

    Ep. 111 Launching a Podcast For Your Brand

    In this episode, Jeremy, Mark, and Ben get meta about podcasting. Podcasting is a form of entertainment, but it is also a channel that allows you to influence your customers in very different ways from advertising or social media. It is a valuable, long-form way to build community and to create superfans for your brand. The Messenger Mastermind team outlines what to keep in mind as you start to develop this channel, and shares very practical tips based on the strategies that have worked for their podcasts over the years.

    To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

    • 23 min
    Ep. 109 The Five Pillars of Revenue Automation

    Ep. 109 The Five Pillars of Revenue Automation

    In this episode, Jeremy, Mark, and Ben lay out the importance of owned channel automation - using their successes to show exactly where and how to use it for maximum impact. They break down five distinct flows that can be automated, giving a concrete and actionable guide to set-and-forget revenue. This episode is an essential road map to some of the core principles of Messenger Mastermind. It illuminates how automated messages are crucial places to cultivate a relationship with customers, taking them from one-time transactions to being a part of your community.

    To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

    • 30 min
    Ep. 103 Turn Buyers into Lifetime Customers with Loyalty Programs

    Ep. 103 Turn Buyers into Lifetime Customers with Loyalty Programs

    In this episode, Jeremy dives into the world of customer loyalty with Katie McKeever, Loyalty Product Manager at Yotpo. Repeat customers are the most profitable sources of revenue across retail and e-commerce, and a loyalty program is key to get your customers coming back. Katie outlines the framework for a loyalty program, and details how to customize loyalty incentives to your customer’s specific behaviors and the unique products you sell. Whether you’re building a loyalty program from scratch or already have one and want to make it a more seamless part of your business, this episode will guide you through the steps you need to take to make your customers feel like VIPs and advocate for your brand.

    To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

    • 29 min
    EP 55: How 7 and 8-Figure Brands Structure FB Ad Accounts

    EP 55: How 7 and 8-Figure Brands Structure FB Ad Accounts

    In "How 7 & 8-Figure Brands Structure FB Ad Accounts," the Messenger Mastermind team dive into the prospecting and retargeting relationship, what creatives to use where, and why you should spend on your past purchasers. The team also leaves you with an actionable tactic to jump start your account today.



    To learn more about the Messenger Mastermind team, visit: www.Messengermastermind.co



    To get a jump start on your marketing game plan, visit: grow.Messengermastermind.co

    • 30 min
    Ep. 114 Building a Mobile Community App for your Brand

    Ep. 114 Building a Mobile Community App for your Brand

    In this episode Jeremy, Mark, and Ben talk about their shared goals of building community and growing engagement, and how that led them to invest in expanding their owned channels by building a mobile app. For several years, Facebook Groups have been a great place for e-commerce brands to promote community engagement, but with changes in Facebook, it’s time to migrate those conversations elsewhere. The guys talk about the process of doing that for their brands, and reveal the questions any company should ask themselves before making this decision. With mobile apps come big challenges, but also unmitigated opportunities to influence your customer’s experience.

    To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

    • 25 min
    Ep. 113 Using Creative to stay ahead of IOS 14

    Ep. 113 Using Creative to stay ahead of IOS 14

    In this episode, Jeremy interviews Dylan Carpenter - owner of the Facebook ad agency, Koality Media, and co-host of the Funnel Dash podcast - about how to make the most of upcoming iOS tracking updates. Through his career, Dylan has audited thousands of Facebook ad accounts, and has the client retention rates to prove it. He thinks the upcoming changes are not a reason for panic, but an opportunity to go back to what has always been a foundation of marketing: good copy, great creative, and the testing to see what is working at any scale. Listen in as Jeremy and Dylan walk through the life cycle of a Facebook ad and demonstrate the tactics and strategies to make your Facebook ads work for your business.

    To learn more about Dylan, visit him at Koalitymedia.co and follow him on twitter at @marketerdylan.

    To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

    • 42 min

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