Meta Ads: Under the Hood

Megan Winter
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Meta Ads: Under the Hood

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let’s dive in!

  1. 2 DAYS AGO

    3 Reasons People Aren't Buying From You: And How To Fix It

    As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.  This episode can help you analyze your own marketing and see if you are making these mistakes. I hope you enjoy the episode.  Megan’s Instagram - https://www.instagram.com/meganwinter/

    20 min

  2. 7 APR

    How Much is a New Customer Worth to You

    In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode.  Links mentioned in the show:  Megan’s Instagram - https://www.instagram.com/meganwinter/

    17 min

  3. 31 MAR

    Slash Costs & Boost Performance with Stronger Creative

    I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today’s episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative.  Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Lume on Instagram: @lumemarketing  Megan on Instagram: @meganwinter Inside Small Business article: ​​here

    19 min

  4. 24 MAR

    Ethical Brands: How to Compete with Planet-Destroying Giants on Meta

    Temu spent $2bn on Meta in 2023. That’s really fricking depressing. But there’s an opportunity here. While you can’t compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things.  Things that consumers are telling you they want. And I have the research and stats to back it up.  In today’s episode learn what your consumers are telling you they want, and how can you position yourself as the solution to their problem. Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Research references can be found here.

    19 min

  5. 17 MAR

    6 steps to stop wasting money on Facebook Ads

    Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly.  I’ve audited countless ad accounts and I’ve seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn’t actually care. They will take your money regardless of the result you are getting.  So in today’s episode I go through 6 steps to stop wasting money on meta ads.  Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Lume Marketing on instagram: @lumemarketing

    18 min

  6. 3 MAR

    Meta Ads Success Metrics to Measure (and the benchmarks to aim for)

    Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth. The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for.  In today's episode I go over the success metric to measure, including what is a "good" benchmark to aim for.  You can access the free guide here: https://meganwinter.kit.com/fbadsmetrics

    22 min

  7. 24 FEB

    Learn To Run Your Own Ads or Outsource to an Agency?

    One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself? The answer isn’t black and white. It depends entirely on you and your business. I’ve worked with eCommerce business owners who start learning ads and quickly realize they don’t love the process—or simply don’t have the time. On the flip side, I’ve also seen brands outsource to an agency before they were ready, leading to wasted money, frustration, and missed opportunities. So, how do you decide? There are three key factors to consider before making the call: Turnover – Can you afford to hire an agency? Time – Do you have the time to learn and manage ads yourself? Temperament – Do you enjoy working with numbers, testing strategies, and analysing data? Let’s break these down in today’s episode, so you can make the right decision for your business. Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter

    21 min

  8. 17 FEB

    Horror Stories of Agencies Past

    They tell you what you want to hear, show you all their best moves, even make things “Facebook official”.  And then, all of sudden, they’re treating you like you’re just a number, palming you off to the intern, and giving you cookie-cutter solutions.  Is it just me or do most ad agencies kinda suck right now? And don’t even get me started on coaches.  I’ve heard all the horror stories, so in honour of our new “It’s Not You, It’s Them” campaign I thought I’d dedicate this episode to some of those horror stories. Strap in.    Links:  Got an ads horror story of your own?  Submit it to the Bad Ads Hotline. Check out our recent campaign, “It’s Not You, It’s Them” Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Megan on Instagram: @meganwinter

    22 min
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About

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let’s dive in!

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