Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK. 

In this episode, we cover:

• How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead
• What it takes to launch a well-loved brand in a new, more competitive market
• How Bleach London uses interest-based targeting instead of outdated demographic personas
• When more dashboards doesn’t equal more insights
• Why you should treat ecommerce growth like an investment portfolio
• How Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london 

You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/

Go to dtcjourney.com for more about our ecommerce podcast.