Short episodes, spending a few minutes examining small, specific tactics that represent bigger strategies and trends in healthcare.
S1E8 Siemens Healthineers and Thought Leadership
Siemens Healthineers is consistently regarded as a leader in life sciences. A big reason for this is their thought leadership. In this episode, we'll talk about why that is.
S1E7 Haven Healthcare. What Happened?
In 2018, JP Morgan, Berkshire Hathaway, and Amazon backed the formation of Haven Healthcare. The headlines erupted with excitement. Three years later, it closed its doors. So what happened? In this episode, I share my two cents.
S1E6 HSC's Black History Month Events (contrasted with the "content chaos" of holidays)
Through Black History Month, the University of North Texas Health Science Center ("HSC") is hosting a variety of events not only celebrating BHM, and are actively helping to drive impact in the black community. We'll contrast this with the routine "content chaos" that happens each holiday or national fill-in-the-blank month, where content is pushed-out without any relevance or action behind it.
S1E5 Teladoc, Livongo, and Fundamentals of a Healthcare Platform
With Teladoc Health's recent acquisition of Livongo, we have officially entered the era of healthcare platforms. In this episode, we'll explore the fundamentals of a healthcare platform, and what the future holds for Teladoc Health.
S1E4 Team Novo Nordisk
We’ll take a look at Team Novo Nordisk. An all diabetic cycling team, sponsored by Novo Nordisk.
S1E3 GE Healthcare's Mikey Kay Series
We'll look at how GE Healthcare is applying a broadcasting model to its thought leadership through its series with journalist and filmmaker, Mikey Kay. And how in many ways, the broadcast model will likely grow in importance as it relates to marketing and content in the digital age.