26 min

Miguel Avalos on how Google enables B2B market acceleration ClientSide

    • Marketing

Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce and Vertical Programs at Google.
He has worked across 48 countries and has a background in B2B and B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales and Marketing for the likes of PandG, Citi, Samsung and now Google.
We discuss:
His role developing B2B product market strategies and digital acceleration
How Google uses marketing to engage with customers and drive business goals
The best way to drive long term growth in B2B marketing
How he helps companies improve their digital readiness
What is on the horizon for digital transformation

Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce and Vertical Programs at Google.
He has worked across 48 countries and has a background in B2B and B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales and Marketing for the likes of PandG, Citi, Samsung and now Google.
We discuss:
His role developing B2B product market strategies and digital acceleration
How Google uses marketing to engage with customers and drive business goals
The best way to drive long term growth in B2B marketing
How he helps companies improve their digital readiness
What is on the horizon for digital transformation

26 min