63 episodes

Welcome to Mobile Growth & Pancakes, a podcast by Storemaven, hosted by Esther Shatz. We break down how and why mobile apps grow. In each episode we invite a mobile growth expert onto the show to break down a specific mobile growth strategy: how it worked, why it worked and what they would do differently.

Mobile Growth & Pancakes Storemaven

    • Business
    • 5.0 • 1 Rating

Welcome to Mobile Growth & Pancakes, a podcast by Storemaven, hosted by Esther Shatz. We break down how and why mobile apps grow. In each episode we invite a mobile growth expert onto the show to break down a specific mobile growth strategy: how it worked, why it worked and what they would do differently.

    How to Win at Mobile Gaming in 2023 with Lexi Sydow, Head of Insights at data.ai

    How to Win at Mobile Gaming in 2023 with Lexi Sydow, Head of Insights at data.ai

    In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Lexi Sydow, Head of Insights at data.ai. They discuss the state of mobile gaming specifically as we head into 2023, why gaming companies see a decrease in revenues, and how that should affect game marketers or publishing teams in the next six to twelve months.

    • 40 min
    Greatest Hits - User Acquisition Tips

    Greatest Hits - User Acquisition Tips

    In this episode of Mobile Growth & Pancakes, we dive into some of the hottest tips on user acquisition from Alexander Lubchenko of Nekki, Alexey Gusev of Goodgame Studios, Stefana Pesko of Product Madness, and Tom Hammond of UserWise.

    • 21 min
    [Greatest Hits] Growing Without Paid UA? with Dora Trostanetsky of SoundCloud

    [Greatest Hits] Growing Without Paid UA? with Dora Trostanetsky of SoundCloud

    In this episode of Mobile Growth & Pancakes, Esther Shatz is in conversation with Dora Trostanetsky, Director Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition of how Soundcloud onboard users and ASO benefits for big brand names.

    • 40 min
    TikTok: the NextGen User Acquisition Mobile Channel with Ryan Thorpe, Co-Founder and CMO of Reflectly

    TikTok: the NextGen User Acquisition Mobile Channel with Ryan Thorpe, Co-Founder and CMO of Reflectly

    In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Ryan Thorpe, Co-Founder, and CMO of Reflectly. They discuss the role of TikTok in the world of mobile growth and how you can leverage its UA capabilities.

    • 32 min
    Influencer Marketing Hacks for Mobile Games with Alex Ruban, Head of Growth Strategy at Product Madness

    Influencer Marketing Hacks for Mobile Games with Alex Ruban, Head of Growth Strategy at Product Madness

    In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Alex Ruban, Head of Growth Strategy at Product Madness, to discuss how mobile game companies can leverage influencer marketing to grow downloads, installs, and user engagement.

    • 28 min
    Developing Winning Mobile Growth Strategies for Social Media Apps with Ariel Cohen, Head of Marketing at Tango

    Developing Winning Mobile Growth Strategies for Social Media Apps with Ariel Cohen, Head of Marketing at Tango

    In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Ariel Cohen, Head of Marketing at Tango, to discuss the latest trends in the social media market, the rise of live streaming, and the role of branding in mobile growth.

    • 43 min

Customer Reviews

5.0 out of 5
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1 Rating

High ffi ,

Best podcast in ASO/UA

Esther is an awesome host and really focusses the guests on giving us actionable strategies - subscribed!

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