57 min
Moomin Shop: Licensing and Merchandising For An Iconic Global Brand Shopify Masters
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- Entrepreneurship
In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop and the managing director of All Things Commerce Helsinki on the intricacies of licensing a global brand, the importance of content marketing, and managing relationships with global partners.
In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop and the managing director of All Things Commerce Helsinki on the intricacies of licensing a global brand, the importance of content marketing, and managing relationships with global partners.
57 min