53 episodes

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.Enjoy the show, and don't forget to leave us a rating or review!

MTM Visionaries Marketers That Matter

    • Business

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.Enjoy the show, and don't forget to leave us a rating or review!

    Tony's Chocolonley and Orvis CBOs: International Living, Remote Leadership, Small vs. Mega Brands, and Bold Career Moves

    Tony's Chocolonley and Orvis CBOs: International Living, Remote Leadership, Small vs. Mega Brands, and Bold Career Moves

    Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:
    The hidden benefits of living and working internationally.Tips on keeping remote teams engaged and innovative.Pivotal moments that led to bold and necessary career moves.The power of wielding levity and humor as you lead.The similarities and differences in leading small vs. mega-brands.The fine line between having a brand purpose and saving the world?And so. much. more. ABOUT VISIONARIES

    The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

    CREDITS

    "Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

    FOLLOW US!
    Find us on LinkedIn & Instagram

    • 44 min
    SPECIAL EDITION | Chime Forum: Community-Driven Disruption Playbook

    SPECIAL EDITION | Chime Forum: Community-Driven Disruption Playbook

    At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo. 
    In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencers

    Make sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:

    ·       Chime Case Study: Igniting Your Community as Your Best Spokesperson
    ·       Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback
    ·       Mailchimp Case Study: Engaging with Community Wherever They Go
    ·       e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the Brand


    ABOUT VISIONARIES

    The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

    CREDITS

    "Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

    FOLLOW US!
    Find us on LinkedIn & Instagram

    • 1 hr
    Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

    Mattel and Walmart Execs Harmonizing Innovation and Transformation within Legacy Brands

    In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.   
    Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints across physical and digital experiences, inspiring innovation across the organization, and most excitedly–the Walmart and Mattel Barbie Cart campaign with that surprised and delighted everyone involved in terms of engagement.  
    If you're looking to gain some inspiration and learn more about how you can enhance your team, talent, and career from two of the world's top brand leaders, give this a listen/read and ask yourself these questions to see where your brand stands:   
    Does Your Customer Know Your Why?  Who is Your Innovation Serving?  Are Your Collaborations Creating a Unique Experience?  Are You Connecting Content to Commerce?  ABOUT VISIONARIES

    The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

    CREDITS

    "Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

    FOLLOW US!
    Find us on LinkedIn & Instagram

    • 30 min
    The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders

    The New Muscles of Leadership ft. Bloomberg, Meta, Google, and 5s Diversity Marketing Leaders

    This year’s most-requested topic for the Visionaries Podcast has been “Leadership Skills for Navigating the New Business Environment.” For such an important topic, we wanted to hear from leaders who model this well: 
    Antonio Lucio, founder and principal at 5S Diversity (former CMO of Facebook, HP, and Visa) Nick Drake, VP of Marketing at Google Lizette Williams, Global Head of Vertical Solutions Marketing at Meta. Chris Marino, Global Head of Media and Marketing Technology at Bloomberg Media These four Visionaries have dedicated countless hours to listening, learning, and observing the ever-changing landscape of their industry while honing the leadership skills required for these changes.
    Antonio enjoyed a 40-year career in marketing before devoting 100% of his time to mentoring the next generation of marketing leaders. Nick was inspired by Antonio’s leadership skills when Antonio worked as CMO at Visa and has since become a people-centric leader himself. Lizette and Chris were among the first members of the Adweek Mentorship Exchange and had the privilege of being mentored by Antonio and Nick and remain in touch to this day. 
    In this conversation, Antonio and Nick discuss the foundational principles of leadership and how the demands are changing. Lizette and Chris provide valuable perspectives from being mentored to becoming mentors themselves. Their collective insights offer a deeper understanding of new and much-needed leadership muscles, the importance of mentorship, and how confidence is a building block for greater impact and influence. 
    ABOUT VISIONARIES

    The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

    CREDITS

    "Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

    FOLLOW US!
    Find us on LinkedIn & Instagram

    • 42 min
    Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

    Coaching Winning Teams from the CMO Seat with State Farm and Atlanta Hawks

    There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:  
    Lead Like a Coach Center Everyone around a Common Mission Delight Fans by Showing up in Culture Be a Valuable Member of the Community Give all Stakeholders a Position to Play Join Forces with Brands that Help you Win Ignite Internal Teams around a Bigger Purpose ABOUT VISIONARIES

    The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

    CREDITS

    "Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

    FOLLOW US!
    Find us on LinkedIn & Instagram

    • 31 min
    Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

    Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces

    In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions:  
    How do you evaluate across several markets what to approach globally and locally? What are the capabilities required to stand up the strategy? They answer these questions throughout the episode and share some hearty career advice that you won’t want to miss. Here is what they had to say on the Marketers That Matter Visionaries Podcast, and how it could impact your global and local markets! 
    ABOUT VISIONARIES

    The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.

    CREDITS

    "Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

    FOLLOW US!
    Find us on LinkedIn & Instagram

    • 32 min

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