Mum Means Business

Victoria Phipps

For women juggling pitches and play dates! Hosted by Victoria Phipps MBE, the Mum Means Business is the podcast for ambitious Mothers navigating the beautiful chaos of building a business while raising a family. Each episode shares honest conversations and inspiring stories from real Mums growing heart-centred, purpose-driven businesses designed to make this world a better place for our children. Whether you’re working during nap time, burning the midnight oil or squeezing strategy sessions between school runs, this is your space. A space to feel seen, supported and inspired. Join us as we celebrate the wins, unpack the challenges and remind ourselves that while tackling motherhood and entrepreneurship at the same time can be a wild ride, we don’t have to do it alone. Because motherhood isn’t a barrier to success - it’s a superpower.

  1. 1 day ago

    Episode 84: Embarrassment Is the Price of Entry; Amelia Sordell on Failing Fast and Storytelling

    Amelia Sordell has been starting businesses since she was 13, when she began buying designer clothes from thrift stores and sample sales and selling them on eBay. At university she baked brownies, cupcakes and cookies for students on their way into lectures and at 21 she founded the fashion brand Eitherside, which grew to 15 international retailers before a series of decisions brought it to an end. She rebuilt in the recruitment industry, using personal branding to bring in quality leads, and in 2020 she launched Klowt from her bedroom while in lockdown with two children under four. Klowt grew quickly into a team of 17 and an office on New Bond Street. More recently, Amelia made the bold decision to descale, moving from delivery to consulting and building a business that fits her values rather than her ego. In this conversation, she shares the story behind each of those chapters with characteristic honesty. She explains why she jumped off the cliff having already built the boat, how small uncomfortable moments build the confidence for the big ones and why embarrassment is simply the price of entry. We talk about why women hold themselves back, what money makes possible and why the best personal brands are really about the audience. It is a conversation about doing it messy and doing it anyway. 💡 “You quitting your job and starting a business or standing on stage or doing a podcast aren’t actually the moments that make you confident. It’s all the little moments of courage that you did before that moment.” - Amelia Sordell In this conversation, we explore: ✨ Why Amelia describes herself as unemployable and how a lifelong appetite for opportunity led to businesses at 13, at university and at 21 ✨ Launching Klowt in lockdown with £1,400 in the bank, a mortgage, two children in nursery and a plan she had already tested while employed ✨ Why she believes the usual advice about saving six months of runway is flawed, and why learning on someone else’s dime is the smarter foundation ✨ Big red button moments, and why confidence is built through small uncomfortable acts long before the big leap ✨ Why embarrassment is the price of entry, and what her daughter’s fall from a horse taught them both about getting back on ✨ The gap she sees between how men and women approach visibility, qualifications and talking about money, and why she believes so much of the holding back is self-imposed ✨ Growing a team of 17, taking an office on New Bond Street and the birthday morning that made her ask what the point of it all was ✨ Why she now calls it founder-led marketing, why the best personal brands put the spotlight on other people and what she would tell her eight-year-old self About the Guest: Amelia Sordell is the founder of Klowt, a personal branding agency that helps founders, executives and their teams build revenue-generating personal brands. A serial entrepreneur who started her first business at 13, she previously founded the fashion brand Eitherside before building a career in recruitment and launching Klowt in 2020. She has since descaled the business and moved from delivery to consulting, working with founders on brand, offer and positioning. Amelia is a mum of two. Search for Amelia Sordell on any social media platform and you'll find her! She is particularly active on LinkedIn. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    Episode 84: Embarrassment Is the Price of Entry; Amelia Sordell on Failing Fast and Storytelling
  2. 5 days ago

    83: Built by My Parents, Dented by the Patriarchy; Why Confidence Is Never One and Done

    I have been binge-listening to the Mambition podcast on the recommendation of episode 46 guest and fellow podcaster Fiorenza Rossini. An interview with Lauren Currie MBE, founder of Upfront, got me thinking about confidence, visibility and the resistance so many of us feel to taking up space. I was turning it over all day. In this solo episode I reflect on where my own confidence comes from and the moment the patriarchy added a "too" in front of the word "confident" - teaching me to read every room and make myself more likeable. In this episode, I reflect on: ✨ Where my confidence comes from: parents who worked hard, backed each other and took us along for the ride of their lives while still making us feel safe and wanted ✨ The "too" that the patriarchy added: too bossy, too outspoken, too big for my boots, and the habit of assessing every room and adapting to be liked ✨ Why the resistance to taking up space, hitting publish and pitching never fully disappears, and why it deserves some respect for the energy it takes to keep knocking it back ✨ How my visibility and PR work follows my energy, why showing up on Instagram every day did not work for me and what I hope to learn from Pippa Goulden's Get Known sprint ✨ Why confidence is not a fixed state, how a loving childhood can still be dented by later experiences and why the point is to keep working on it Takeaway for Mums in Business: "Confidence is not a fixed state. You can have it one day and notice it fall off a cliff the next." About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    83: Built by My Parents, Dented by the Patriarchy; Why Confidence Is Never One and Done
  3. 6 Oct

    82: What Motherhood Adds to Your CV; Sophie Catto on Corporate Life and Entrepreneurship

    Sophie Catto spent years at Condé Nast Britain, rising from Branded Content Director at Tatler to Associate Publisher of The World of Interiors and House & Garden. By the end of that chapter she was navigating life as a working mother in senior corporate leadership. In March 2020 she also took the leap into entrepreneurship, co-founding Catto & Co alongside her husband, combining his construction experience with her commercial expertise and aesthetic vision from years in luxury home publishing. Launching a business in early parenthood is a challenge in itself, and doing it at the outbreak of a global pandemic brought a whole new wave of surprises. In this episode, Sophie shares what it was like to return from maternity leave just as lockdown began, grieving her father-in-law while launching a business, and why having children created an ambition she had never felt before. We talk about the workplaces that still need to change, the questions investors ask female founders and the Motherless Mothers charity she supports as a trustee. Throughout, Sophie keeps coming back to the same message: motherhood adds far more to your CV than it takes away. 💡 "There's so much negativity in the press around the motherhood penalty and everything you lose. What we wanted to do with Motherhood Works is champion all of the incredible skills that you pick up as a mother: the resilience, the negotiation skills, being able to manage your time incredibly effectively." - Sophie Catto In this conversation, we explore: ✨ Sophie's return from her first maternity leave just before lockdown, and the wobble of leaving her son for full days while needing her work to be purposeful enough to justify it ✨ Founding Catto & Co with her husband the week before lockdown, and the unusual experience of building a family business while holding down a senior corporate role ✨ Moving in with her mother-in-law the day her father-in-law passed in March 2020, and the strange comfort of a multigenerational household passing a one-year-old around between meetings ✨ How having children changed what Sophie wanted from her work, and why spending her days pushing consumerism in publishing no longer felt purposeful once her own priorities had shifted ✨ The decision to leave Condé Nast for AllBright, and what it has meant to help lead a business acquired and combined with everywoman, which champions women in male-dominated industries ✨ The honest admission that she did not love maternity leave, and why it is perfectly okay to say so out loud ✨ What came out of the research behind Motherhood Works, from the nervousness women feel about returning to work through to the very different challenges of mothering teenagers and young adults ✨ Why so many women need to feel they have permission to set their own rules, from leaving the office on time for nursery pick-up to asking line managers for the support they need ✨ The questions investors ask female founders about whether they plan to have children, and what that reveals about the challenges entrepreneurs face outside the protection of corporate HR policy ✨ Why everyone is winging it all the time, and what it has taught Sophie about saying no and prioritising ✨ Her involvement with the Motherless Mothers charity, the community it has built and why she believes so strongly in supporting women who are mothering without their own mum About the Guest: Sophie Catto is Joint Managing Director of AllBright everywoman and a Non-Executive Director of Catto & Co - the design, architecture and construction business she co-founded with her husband in 2020. After more than a decade in luxury publishing at Condé Nast Britain, she joined AllBright in 2022, where she now oversees community, events, digital platform and brand partnerships for a network supporting women at every stage of career and life. She is also a trustee of the Motherless Mothers charity and a mum of two sons. You can connect with Sophie on LinkedIn, find AllBright everywoman at allbrighteverywoman.com, and discover more about Catto & Co's design, architecture and construction work across London and the Home Counties. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    82: What Motherhood Adds to Your CV; Sophie Catto on Corporate Life and Entrepreneurship
  4. 2 Oct

    81: Make It Make Sense; Why Selling Still Feels Harder Than Sharing

    This week's solo episode was recorded on International Podcast Day, which feels fitting, because four episodes from podcasts I guested on over the summer all landed within days of each other last week. And with that came the familiar, uneasy feeling: people are going to be sick of me. So I wanted to talk honestly about those four very different conversations, the stories my brain still tells me about taking up too much space and the genuinely ironic realisation that even though I teach photographers a sales strategy, marketing myself still feels stretchy in a way that chatting about motherhood never does. In this episode, I reflect on: ✨ A quick tour of the four podcasts - Liz Mosley's Building Your Brand on the rebrand process, a podcast swap with Amanda Reidy on matrescence and identity, A Thought I Kept with Claire Fitzsimmons and The Lifted Lens with fellow photographer Sophie Bowdler on in-person sales ✨ Why the same old story about being too much still shows up, even after a year of practising taking up space on this podcast ✨ The noticeable difference in how it feels to talk about motherhood, where I am happy to chat for days and consider myself the ultimate authority on my own experience, versus talking about what I actually sell ✨ The irony of teaching in-person sales, a strategy I have refined through years of mistakes and genuinely believe in, while still finding it harder to position myself as an authority than almost anything else ✨ Why in-person sales does not feel like selling to me, it feels like chatting, guiding and giving clients exactly what they have already said they want, much like asking a waiter to recommend a wine ✨ The reminder that being sold to, when done well, is a genuinely positive experience, and why photographers so often assume a passive digital gallery feels less salesy when actually it is simply passive ✨ Why I never set out to use this podcast as a typical top of funnel strategy, and why connecting with other women building businesses alongside raising children has turned out to be the whole point ✨ How the conversations on this podcast have shifted me from frantic impatience to genuine faith in the process, trusting that small, aligned actions will move me forward even when I cannot see the whole path ✨ The ongoing, honest acknowledgement that there is still work to do in every part of my business, and that neither I nor my business will ever be a finished product Takeaway for Mums in Business: Being sold to can be a genuinely positive experience when it is done right. Whether it is a waiter recommending wine or a photographer guiding you towards the right print, good guidance is not something to be afraid of offering. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    81: Make It Make Sense; Why Selling Still Feels Harder Than Sharing
  5. 29 Sept

    80: Kindness Shouldn't Be Unconventional; Sonica Beckmann on Fashion, Politics and Female Solidarity

    Sonica Beckmann is a British Asian qualified solicitor, entrepreneur, UK 40 Under 40 winner and mum of two. Raised in a low income migrant household, she was the first in her family to attend university and went on to build a distinguished legal career across major multinational organisations. By the age of 31 she had been appointed Head of Legal at a multi-billion dollar company. In 2023, Sonica made the decision to diversify from law and pursue a long held vision, founding the London based womenswear brand House of Kind. Blending affordable luxury tailoring with a values driven ethos, House of Kind is rooted in the belief that kindness is a powerful form of leadership. In this episode, Sonica shares the harrowing story from her early days in law that shaped her entire mission and how that experience, alongside years spent navigating rigid, hierarchical corporate cultures across three countries, led her to build a brand grounded in something radically simple: kindness. It is a conversation about grief, resilience, corporate culture, motherhood and why putting humanity back into leadership should never have been considered unconventional in the first place. 💡 "We need a global marker of a good human being. A reminder to be kind and that we're of the same kind." - Sonica Beckmann In this conversation, we explore: ✨ The devastating story of Sonica's first six weeks as a trainee solicitor, kept in the office until 2am the same week her father passed away, and the archived files that never needed to be touched ✨ How that experience, alongside her mother's stroke a month later, forged a determination to complete her training contract no matter the personal cost, because qualifying meant no one could ever take that from her ✨ Why clothing became such a powerful symbol for Sonica, from arriving at Chancery Lane in a hand-me-down suit that quietly signalled she did not fit in, to founding a brand built around a different kind of uniform altogether ✨ The founding vision behind House of Kind, clothing with subtle details that allow women to recognise an ally the moment they walk into a room ✨ Why the mismatch between the school day and the working day is so fundamentally broken, and why flexibility built on trust rather than suspicion consistently produces happier, more productive teams ✨ The honest reality of returning to the UK after a decade in Kuwait, Dubai and Singapore, and the shock of rediscovering how difficult everyday systems, from healthcare to childcare costs, had become ✨ How House of Kind launched through Sonica's own network in the fashion industry, and why she believes showing genuine kindness throughout her career, without ever expecting anything back, is what made people so willing to help when she finally asked ✨ The partnership with 50:50 Parliament and the Seat at the Table T-shirt, and Sonica's belief that getting more women into rooms where decisions are made is one of the most powerful levers for lasting change ✨ Why Sonica believes fear and competition, whether between women in a boardroom or across wider society, all stem from the same root, and why community and solidarity offer a genuinely different way forward ✨ Turning 40 and the full circle realisation that after decades spent desperately trying to fit in, she has finally reached a place of not caring whether her message of kindness is considered conventional at all About the Guest: Sonica Beckmann is a qualified solicitor, entrepreneur and founder of House of Kind, a London based womenswear brand blending affordable luxury tailoring with a values driven ethos rooted in kindness. A UK 40 Under 40 winner with a distinguished legal career spanning multiple countries and major multinational organisations, she now channels that experience into building a brand and a movement that champions female solidarity, inclusivity and representation. House of Kind partners with Dress for Success Greater London, UN Women, Women for Women International, Stonewall UK and 50:50 Parliament. Sonica is also a mum of two. You can find House of Kind at houseofkind.london, on Instagram, Facebook and Linkedin where you can also connect with Sonica directly. House of Kind is also stocked in a number of Surrey based boutiques and on Wolf and Badger. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    80: Kindness Shouldn't Be Unconventional; Sonica Beckmann on Fashion, Politics and Female Solidarity
  6. 25 Sept

    79: Hold On for One More Day; Cyclical Resilience and an Award Nomination

    This week's solo episode is a natural follow on from episode 77, where I dug into resilience and shared some of my favourite business fails. This time I want to talk about something I hadn't quite clocked before: that resilience is not linear and that as cyclical women our hormones shift how we experience our businesses from week to week, sometimes from hour to hour, no matter how well practised our resilience muscles are. Shout out to Nicky Denson-Elliott and Morin Glimmer who both get a mention. I share the wobble I had about the podcast around ten days before recording this, the flat feeling of pouring hours into a reel that reaches 231 people and what it actually felt like to sit with the very real question of whether this passion project is worth the time and energy it demands. And then I share the unexpected piece of news that arrived just when I needed it most. In this episode, I reflect on: ✨ Why Q3 can feel like such a challenging stretch, as the optimism of January meets the reality of fourteen weeks left in the calendar year ✨ A replay from Maureen Glimmer's session inside The Wilder Collective and the reminder that as cyclical women, our hormones genuinely shift how we feel about our businesses day to day, regardless of how resilient we are ✨ The honest wobble around download stats dipping over the summer holidays, even though it was fully expected, and why being prepared for a knock does not always soften it ✨ Admitting to the flat feeling of a reel taking two hours to make and reaching only 231 people, and questioning whether that quiet inner voice claiming not to care about metrics is entirely true ✨ The unique loneliness of being a solopreneur who has to be your own operations, marketing, accounting, therapist and cheerleader all at once, especially when carrying the mental load of motherhood at the same time ✨ The moment the news arrived that the podcast had been shortlisted in the Business and Culture category of the Independent Podcast Awards, and what a relief that felt like after a genuinely tough stretch ✨ Why entering the awards back in a more optimistic Q2, inspired by Pippa Gordon's PR advice from episode 17, is a reminder that the work we do in good moods can carry us through the harder ones ✨ Reflecting on the journey from zero to over 6000 downloads and a national award shortlisting in just fourteen months, and why that is worth celebrating regardless of the outcome on the night ✨ The Wilson Phillips inspired takeaway that holding on for one more day, even through a bad mood or a flat metric, can be exactly what it takes for good news to land Takeaway for Mums in Business: "We all have days when we feel like putting our business, our side hustle or our passion project in the bin. That is normal. But if you can hold on for one more day, you never know what might land in your inbox and change your mind." About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    79: Hold On for One More Day; Cyclical Resilience and an Award Nomination
  7. 22 Sept

    78: The Years When Hormones Collide; Amanda Reidy on Motherhood & Perimenopause

    Amanda Reidy is a PE teacher, women's fitness, lifestyle and wellbeing coach, founder of Radiate Fitness, host of the Perimenopause & Motherhood podcast (formerly Happy Thriving Mums) and a passionate advocate for helping women thrive through midlife. A mum of two, she understands firsthand the realities of juggling family, work, wellbeing and the ever-evolving demands of modern life. Combining movement, mindset and nourishment, Amanda specialises in supporting working mums over 40 through what she calls the years when hormones collide, a unique stage of life where perimenopause often intersects with the demands of parenting, careers, caring responsibilities and shifting identities. In this episode, Amanda unpacks the huge and often confusing overlap between matrescence and perimenopause, why the menopause is actually just one single day rather than the years-long experience so many of us assume, and the practical, sustainable changes that can genuinely help. It is a conversation that will leave you feeling far more informed and perhaps even a little bit angry about how much of this we were never told. 💡 "This will happen to one hundred percent of the women that you know. It's not a case of maybe. Women need to be informed about it and so do the men who love them." - Amanda Reidy In this conversation, we explore: ✨ Amanda's journey from twenty years as a PE teacher to founding Radiate Fitness, and why her underlying philosophy has always been about helping people find joy in movement rather than performance ✨ The reality of trying to build a flexible business around school term times, after-school clubs and the childcare gaps that come with being a teacher herself ✨ Why Amanda's early business focus on postnatal fitness and pelvic floor health shifted towards perimenopause, and the personal experiences, including a premature baby during lockdown, that shaped that pivot ✨ The genuinely surprising clarification that menopause is a single moment in time, twelve months after your last period, and that everything before it is perimenopause, which can last for a decade or more ✨ The huge and confusing overlap between matrescence and perimenopause for women having children later in life, and why symptoms like brain fog, anxiety and exhaustion can so easily be misattributed to one or the other ✨ Why up to seven years can pass before women seek help for pelvic floor issues, and the shame and stigma that keeps so many suffering in silence ✨ The three pillars Amanda works with her clients on - nourishment, movement and mindset - and how small, sustainable changes compound into meaningful results ✨ Why sleep and stress reduction matter more than almost anything else during perimenopause, and the reframe of treating rest itself as something productive rather than something to feel guilty about ✨ The importance of strength training and regular movement for bone density and muscle mass as women move through midlife, and why it does not need to mean joining a gym ✨ Why identity work and permission to dream matter just as much as the physical symptoms, and what it means to model a joyful, thriving midlife for the next generation of daughters About the Guest: Amanda Reidy is a PE teacher, women's fitness, lifestyle and wellbeing coach and founder of Radiate Fitness. She hosts the Perimenopause & Motherhood podcast and specialises in supporting working mothers over 40 through perimenopause, combining movement, mindset and nourishment to help women feel informed, supported and genuinely excited about this next chapter of life. A mum of two, Amanda is currently developing a new programme launching in September to help more women navigate the years when hormones collide. You can connect with Amanda at radiatefitness.co.uk, on Instagram or on LinkedIn. About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    78: The Years When Hormones Collide; Amanda Reidy on Motherhood & Perimenopause
  8. 18 Sept

    77: Treat Every Fail Like a Contraction; Building Resilience in Business

    This week's solo episode follows a heart to heart with the ladies inside my Print Over Pixels community about what it really takes to face disappointment in business and the resilience muscle every solo trader, freelancer and founder has to build along the way. So I decided to share my own catalogue of business fails. The Etsy shop that sold precisely two travel prints in two years. The maternity photography charity fundraiser that raised £199 for WWACA, which was far less than I'd hoped for. The free weekend of toddler party photography that grew my email list but didn't bring in a single booking. The Facebook group that never quite got time poor parents to pick up their camera. The 500 hand delivered booklets that didn't bring in any new clients. This episode is about all of it, the sink of disappointment when something you had real hope for falls flat and the advice from my mum that led me to treat every one of these moments like a contraction. These fails are painful in the moment, but just like contractions, once you come out the other side you never have to go through it again and you are one step closer to your goal. In this episode, I reflect on: ✨ The Big Wide World Prints Etsy shop, born out of a craving for creative outlet during the fog of matrescence and the two orders it generated across two years despite two hundred hours of YouTube tutorials ✨ The maternity photography fundraiser for a local women's charity that raised far less than hoped, and the honest disappointment of pitching to magazines that never took the story up ✨ The countless nos faced whilst fundraising for the D-Day 75 garden and why that story, covered fully in episode 65, remains one of the biggest lessons in perseverance ✨ The free weekend spent photographing toddler and preschool parties in exchange for email addresses, and the sobering reality of thirty unsubscribes and zero bookings from the whole exercise ✨ The Facebook group built around weekly photo recipes and why fourteen weeks and twenty members later it quietly came to an end ✨ The 500 hand delivered booklets showcasing family portraits and the deflating silence that followed a full week of door to door delivery ✨ Why the real danger is not the disappointment itself but the fixed stories we tell ourselves afterwards, that the market is too saturated, that nobody wants what we are offering, that we simply do not have what it takes ✨ The importance of separating a setback from your own self-worth and why turning disappointment inward is often the thing that actually stops people from trying again ✨ Why patience with yourself matters just as much as resilience, particularly in the early, hustling years of motherhood when it is tempting to push yourself into the ground ✨ The idea that every business fail can be treated like a labour contraction, painful in the moment, but each one brings you closer to your goal and one you will never have to face in quite that same way again Takeaway for Mums in Business: "If you can feel the disappointment, sit in it for a while and then detach yourself from the stories your mind wants to tell you, you can pick yourself up and go again. Treat every fail like a contraction. It's painful in the moment, but each one brings you closer to your goal." About The Host: I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️ I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis! I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams. Head to the Mum Means Business Podcast website for full show notes. I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast. If you enjoyed this episode, please leave a 5* rating and review!

    77: Treat Every Fail Like a Contraction; Building Resilience in Business
5
out of 5
40 Ratings

About

For women juggling pitches and play dates! Hosted by Victoria Phipps MBE, the Mum Means Business is the podcast for ambitious Mothers navigating the beautiful chaos of building a business while raising a family. Each episode shares honest conversations and inspiring stories from real Mums growing heart-centred, purpose-driven businesses designed to make this world a better place for our children. Whether you’re working during nap time, burning the midnight oil or squeezing strategy sessions between school runs, this is your space. A space to feel seen, supported and inspired. Join us as we celebrate the wins, unpack the challenges and remind ourselves that while tackling motherhood and entrepreneurship at the same time can be a wild ride, we don’t have to do it alone. Because motherhood isn’t a barrier to success - it’s a superpower.

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