7 episodes

Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.

My Business Playboo‪k‬ Lala Social Club

    • Marketing
    • 5.0 • 2 Ratings

Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.

    107: Instagram, Launching a Book, and Mum-Life with Boob to Food.

    107: Instagram, Launching a Book, and Mum-Life with Boob to Food.

    Tune into this week's podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, and how to not only build a brand but a community.
    As a mum of 2 with another on the way, and a social media following of 89.9K and counting, I don't know anyone more equipped to talk about work-life balance than Luka. The ever-humble, always relaxed Luka McCabe tells us how she moved from midwifery to nutrition consulting, to writing a book and building a business with a community of thousands.

    Boob to Food is a nutrition consulting service for mothers who want ideas and guidance to nourish their baby on the journey from breastfeeding to solid foods. Boob to Food's founder and nutrition consultant Luka McCabe has also written a book, Milk to Meals, full of in-depth advice and information parents need to know about starting their baby on solids, as well as over 80 useful recipes to make the journey as smooth as possible.

    •Buy Luka's Milk to Meals book here


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    • 49 min
    106: How to Nail Your Copywriting with Bossy Copywriting

    106: How to Nail Your Copywriting with Bossy Copywriting

    Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand.

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    • 46 min
    105: How this Aussie founder launched over 50 cafes in the USA

    105: How this Aussie founder launched over 50 cafes in the USA

    In this week's episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with 'love, compassion, and hospitality' for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry.

    Prior to founding Bluestone Lane, Nick spent 11 years in corporate finance and advisory in Australia, New York, and London, after beginning his career as a professional AFL footballer for 6 seasons following selection in the 1999 AFL National Draft. Nick was a 2019 Finalist in EY's New York Entrepreneur of the Year and has been recognized as one of the World's Young Leaders of the Future

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    • 1 hr 3 min
    104: Photography, Instagram and mindset with Natalie Spada (The Palm Co)

    104: Photography, Instagram and mindset with Natalie Spada (The Palm Co)

    In today's episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from side-hustle to full-time, and Natalie unpacks the biggest things she has learned in building a business so far. Most importantly, Natalie unveils her top photography tips for all the business owners out there who want to raise their social media marketing game, but feel overwhelmed from the pressure to get that one perfect shot.

    Check out Nat's Lightroom Presets here

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    • 35 min
    103: Top PR strategies to build trust and grow your reach with Odette Barry (Odette and Co)

    103: Top PR strategies to build trust and grow your reach with Odette Barry (Odette and Co)

    In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You'll also hear Odette's startup journey and her biggest mistake as a creative in a startup business.

    This episode is brought to you by Collabosaurus: Join Jess' 8 Week Partnerships Masterclass today: http://bit.ly/collabosaurus-masterclass

    Odette's PR Course: https://www.odetteandco.com.au/hackyourownpr

    For more episodes click here: mybusinessplaybook.com

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    • 51 min
    102: How to use collaboration to skyrocket your business with Jess Ruhfus (Collabosaurus)

    102: How to use collaboration to skyrocket your business with Jess Ruhfus (Collabosaurus)

    In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise and leverage collaboration opportunities for your business, to navigating a collab breakup. You'll also hear some bonus tips on the craziness of jumping from side-hustle to full-time, and Jess' organic Instagram marketing strategies.

    ess' 8 Week Partnerships Masterclass: http://bit.ly/collabosaurus-masterclass

    For more episodes click here: mybusinessplaybook.com

    Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook

    Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl

    • 45 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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