If you don't know your customers, you can't give them what they want.
That's what this Naughty by nurture podcast is all about. That and the weird and wonderful people we've met across the ecosystem.
So if you want to spice up your customer marketing, join us for cheeky puns, rich editorial content, data insights and fresh creative.
Our podcast series is jam-packed with personality it'll add some extra zing to your customers' experiences.
The open commerce one
As the last episode in the series, we're going out with a bang!
Larger-than-life ecommerce expert, Ben Marks of Shopware joins us and is accompanied by his musician friend Josh Hughett. In this season finale, we discuss the benefits of open commerce and whether it's the best strategy for brands and customers.
We're also offering our predictions about the future of the space, and how Shopware and dotdigital play nicely with each another.
All this and of course we have our final additions to the naughty by nurture playlist. As both Ben and Josh are musicians we have some really good ones to see us through to the next series.
Maceo Parker - Shake everything you've got
Rare Essence Tiny desk
Alex Isley: Tiny Desk
The customer experience one
We shouldn’t have a favorite episode because they’re like our children. However, this week Philip Storey of Enchant agency brings his mum along and Tessa steals the show! Hear them discuss; why testing is vital for a great customer experience, how to overcome the fear of hitting ‘send', and whether using data to make things relevant matters more than being genuine.
As always the playlist has been updated and we have great new additions!
The lessons learned in ecommerce one
What do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal.
As always our guests add their favourite tracks to the Naughty by nurture playlist
The email marketing one
In this episode, Gavin is joined by the incredible duo Jenna Tiffany founder of Let’sTalk Strategy and email specialist Joolz Joseph to talk all things email marketing!
From discussions on why they think email is undervalued, how it’s evolved with AI and how to get the best out of it. Find out why open rates aren’t a great measure of success and what we really think of @GaryVee.
As always, don’t forget to check out our playlist and hear the gangs truly embarrassing stories.
The work-life balance one
In this week’s Naughty by nurture episode, Gavin talks to Cooper Harris, the founder of Klickly and dotdigital’s founder Tink Taylor, about what it takes to establish a great work-life balance.
Hear how you can perfect your email marketing in a 4-hour workweek and how automation can be the key to you winning your way at almost everything!
Sound intriguing? Find out their tips and tricks in this episode.
As always we have new additions to the playlist
And our founder's mammoth playlist Tinks Tunas
The conversational commerce one
In this episode, Amy Goodsell from Kissed Earth brings along her good pal Luke Fechner's from Nova Vita Wines.
Together, they discuss with Gavin Laugenie how to create a ‘brand voice’ and how to get that bricks & mortar experience to a digital world through conversational commerce.
What’s more, we wax lyrical about German wirehaired pointers, sales and marketing teams clashing, the wonders of live chat! And, of course, there’s the music. We have two stellar recommendations from our down-under duo.