Neil Wilkins Podcast Neil Wilkins

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’.

Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing.

To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices.

Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider

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This can't be possible? But it is! With the right approach.

Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing.

Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg?

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"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success."

Success in marketing, as in wealth building, comes from setting clear goals, efficiently managing resources, continuously investing in knowledge, and being adaptable to change.

More content like this at Cambridge Marketing College http://marketingcollege.com/events

Money Matrix, with Rob Moore https://youtu.be/_6KKSYgpRng

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.

Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for conscious, social, and ethical business rebels.

Erin’s 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide has equipped her with a valuable understanding of why businesses fail and how they can succeed.

Erin says, “Continuously addressing surface problems demands considerable effort. Conversely, tackling the root cause once and for all results in an effortless journey.

In business, this translates to strategy and in profitability, it's about mindfully enhancing revenue streams, reducing stress, fostering satisfaction, and ensuring sustainable profitability flow.”

Connect with Erin https://linktr.ee/eacraske

A gift of two full coaching sessions to the listeners
50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials

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Visit Neil Wilkins Online http://neilwilkins.online

Carlos A. Alvarenga is an independent communications researcher, writer, and coach.

Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H. Smith School of Business at the University of Maryland.

Prior to his current role, he was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, he was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture.

Carlos is currently a Ph.D. student in Communications and Rhetoric at the University of Maryland. He holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania.

Carlos’ new book, "The Rules of Persuasion" (Post Hill Press) explains exactly how persuasion works in all forms of human communication. Using insights and examples from art to history to literature to hip-hop, his book updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences.

Connect with Carlos Alvarenga https://www.carlosalvarenga.com/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

More content like this at Neil Wilkins Online http://neilwilkins.online

Matt Readman, chief strategy officer of Omicom-owned sports creative agency Dark Horses has just launched a new report called Sport in Times of Crisis. This is a comprehensive look at modern sport and brands through the lens of three of the most prevalent issues facing the planet and consumers - Politics, Cost of Living and Climate. It gives brand owners, insights, learnings and advice, on how to not only understand sport better through that lens, but also how to use it to build their businesses. 

Some of the key learning for brands are: 

1. Sport is not automatically a force for good despite what we’re often told. It can divide, control, abuse and exploit.

2. Sport doesn’t have to be just a branding exercise that slowly changes opinion over time.

Sport can be used strategically in the short-term to directly change behaviour.

3. Sport is inherently connected to politics, the question is not whether sport should be political, but who controls the politics in sport. If brands are not in charge of their political message in sport, someone else is. 

4. Politics is not a safe space where brands can be blindly neutral. The idea that by not acting you can’t offend anyone no longer exists. Brands need to be clearer than ever on why they’re in sport and what they’re trying to achieve. If they don’t have this clarity it’s very easy to get swept up in someone else’s narrative.

5. Stand for something not next to something. Be clear as to why you are using sport. If you are merely badging a property, you are at risk of your brand being hijacked by someone else’s story.

6. Sport can be a platform for your brand to help combat climate change. Brands can capture people’s attention in a way that inspires hope, not shocks them into fear.

Politics - There are many who argue that sport and politics shouldn’t mix. In truth, sport and politics are intertwined. They are impossible to separate as long as we play national anthems and fly jets over stadiums, or indeed we continue to support teams that represent our local identity. Brands, whether wittingly or not, are partially responsible for this rise in politically charged athletes.

Climate - We know the importance of the fight against climate change and sport is once again intertwined with it. Firstly, because sport is a victim of climate change. Sporting events are being cancelled or disrupted at both a professional and grassroots level. Sport isn’t just a victim of climate change however, it is a contributor. It is estimated that sporting events alone create 30m tonnes of CO2 a year, that’s about the same as Denmark. This doesn’t include travel around the events, just the events themselves. But Sport also has the potential to be part of the solution. Sport is a platform that can still generate a huge collective audience watching the same thing at the same time.

Cost of Living - The destabilised political landscape has made the cost of living crisis more painful. This crisis is affecting people in different ways and we are seeing a breakdown in customer experience across travel, hospitality, health and utilities. As economic hardship increases the gap between those who can access sport regularly and those who can’t continue to grow. At the moment, sport has the power to deepen regional and socioeconomic divides and can worsen the inequality we see in the cost of living crisis.

https://darkhorses.com/