Nelli Jeloudar - Side hustle to E-Commerce success in kids fashion

Nelli Jeloudar is the Founder of Bundleboon, a curated shopping service focusing on kid’s wear. Bundleboon has grown leaps and bounds in the four years since its founding and is now a breakout brand in the DTC apparel space.

We talk about:

1. The advantages of bootstrapping over taking investment to scale quickly
2. How to create recurring customers
3. Operations and customer experience
4. The most important metrics to track in the early years of business growth
5. How to effectively collect and use customer data