New research: A third of UK brands could be appearing next to explicit content or funding crime online Tech Chats from ITProPortal.com

New research commissioned by Project Sunblock shows that more than a third of UK brands have no insight into where their display advertising is appearing online. A further more worrying statistic for the online advertising industry is that nearly half of senior marketers in the UK believe that online advertising is not transparent enough.

To tell us more about the outcomes of Project Sunblock research and discuss the challenges facing the online advertising industry is Duncan Trigg, CEO of Project Sunblock.

There are significant dangers, not to mention costs to brands who wake up to find their brand sitting next to something wholly inappropriate. In this podcast we outline, the scale of the problem, the implications and what the online advertising industry needs to do to adddress them.

Duncan gives his view based on Project Sunblock research on how the online advertising industry can get through the current growing pains to offer marketers a safe, regulated and transparent solution. This all comes of course on the back of the recent announcement that Google and Microsoft agreed measures to block explicit content online.

Considering using online advertising for your brand? Nervous about where your campaign might show up online? Duncan Trigg, CEO of Project Sunblock talks you through the things to watch out for.

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