Nick Hussey, Founder of FRAHM / British Outerwear Menswear Style Podcast

Based in Bath, Somerset, FRAHM was created by two best friends - Jason Tripp and Nick Hussey. They make a maximum of 100 high-end men's jackets of each style once a year, selling on pre-order due to their scarcity. They feel jackets from the big brands don't do what they're supposed to. If they're technical, they look awful; but if they're stylish, they don't work properly or last long enough. FRAHM is a men's brand that's a bit more thoughtful and kinder. The brand is officially 'In Aid Of' Mind, the mental health charity, where they give £10 from every jacket sold, and work with them to promote men's mental health. Their multi-purpose jackets are built to work in both urban and rural environments. Detailed and easy to care for, they're also designed to be tough, for real-world use. The founders built the brand to straddle the space between out-there fashion brands and unsexy technical gear, made by skilled craftspeople. FRAHM only sell small batches of one jacket style at a time, and once that batch has gone, it's gone.

In this episode of the MenswearStyle Podcast we interview Nick Hussey, Founder of FRAHM about the lessons he learnt from running his first fashion brand, the benefits of being self-taught in design, taking inspiration from Savile Row tailors, and how being different in business is a great marketing tool. Our host Peter Brooker and Nick also chat about giving back through charity, creating exclusivity through a limited-edition pre-order release model, and how being previously suicidal has now driven him to create inspirational and motivational content on his website to help others.

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