November 2023 MCOE Masterclass| | Crafting Success: Mastering the Agency Technology Stack Part 2 The Marketing Center of Excellence

Join us for an exclusive episode tailored for digital agencies and individuals seeking to revolutionize their tech game!


In this episode, Lane Houk dives deep into the crucial backbone of marketing success: the agency technology stack. If you're part of a digital agency or a tech enthusiast eager to maximize efficiency and elevate your operations, this is an unmissable opportunity!


Lane shares his invaluable journey of simplifying and optimizing the technology stack within his agency, offering expert insights into the must-have software categories essential for every digital agency's toolkit. Discover how to select, implement, and leverage the right tools effectively to drive efficiencies and enhance productivity.


Get ready for a firsthand look at Lane's agency technology stack, including indispensable components such as teamwork tools, cutting-edge hosting systems, Vasa, high-level CRM solutions, and Signal Genesis. Plus, gain insights into the benefits and capabilities of tools like Vasta through live demonstrations.


Learn from Lane's experience as he discusses the effectiveness of their chosen technology stack, acknowledging the imperfections while showcasing the immense value these tools bring to the table.


To learn more about the Marketing Center of Excellence, please visit our website at https://themarketingcoe.com