68 episodes

Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.

Nudge - Marketing Science Podcast Phill Agnew

    • Business
    • 5.0 • 81 Ratings

Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.

    #66: The dark nudges behind digital manipulation

    #66: The dark nudges behind digital manipulation

    60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.

    Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z

    Follow Lis on Twitter: https://twitter.com/Lis_Costa_

    The Science of Marketing Course: https://scienceofmarketing.teachable.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 25 min
    #65: Failures (and wins) from using nudges in marketing

    #65: Failures (and wins) from using nudges in marketing

    It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.

    Melina’s book: https://amzn.to/3iP5ITE

    Get a free chapter: https://thebrainybusiness.com/nudge

    Melina’s podcast: https://thebrainybusiness.com/podcast/

    The Science of Marketing Course: https://scienceofmarketing.teachable.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 21 min
    #64: Welcome to the Rory Sutherland Nudge Clinic

    #64: Welcome to the Rory Sutherland Nudge Clinic

    In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents.

    Rory’s book Alchemy: https://amzn.to/3chAK3u

    The Science of Marketing Course: https://scienceofmarketing.teachable.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 19 min
    #63: Rory Sutherland | Why counter-intuitive thinking wins

    #63: Rory Sutherland | Why counter-intuitive thinking wins

    Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend.

    This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally.

    At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively.

    Rory’s book Alchemy: https://amzn.to/3chAK3u

    The Science of Marketing Course: https://scienceofmarketing.teachable.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 28 min
    #62: Unexpected ways to overcome anxiety

    #62: Unexpected ways to overcome anxiety

    We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety.

    Ethan's book Chatter: https://www.ethankross.com/chatter/

    The Science of Marketing Course: https://scienceofmarketing.teachable.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 24 min
    #61: The science of stress and 3 ways to beat it

    #61: The science of stress and 3 ways to beat it

    What do you do when you get stressed out? Do you work through exercises and routines to solve the problem, or do you hope it’ll go away? Most of us wait for the experience to pass, but we shouldn’t. In today’s show, bestselling author Ethan Kross talks through why we get stressed and three proven tactics to beat it.

    Ethan's book Chatter: https://www.ethankross.com/chatter/

    The Science of Marketing Course: https://scienceofmarketing.teachable.com

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

    • 23 min

Customer Reviews

5.0 out of 5
81 Ratings

81 Ratings

CTJ04 ,

I hate this podcast

This podcast is the bane of my life. I spend far too much time listening to this podcast! Whether it’s on the train, in the car or simply shopping. This podcast is ridiculously addictive and is packed with actionable insight into the science of marketing. Highly recommended for any sales or marketing professional.

Hannah Wheater ,

So insightful!

This is my go to marketing podcast. The information is so insightful and well researched! It gives great insight into the world of consumer psychology.

TGreensall ,

A must listen

The content covered, backed by science data and example is second to none. If you’re anything like me you’ll come away with 2-3 ideas for to rest immediately and much smarter in the long term.

The format of half interview half analysis by Phill works really well too.

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