126 episodes

Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Friday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.

Offline: Online Business for Consultants, Coders, and Freelancer‪s‬ Philip Morgan and Liston Witherill

    • Entrepreneurship

Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Friday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.

    Mechanical Lead Gen

    Mechanical Lead Gen

    Philip's Message:

    Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

    • 25 min
    If you were to start building your authority today, how would you do it?

    If you were to start building your authority today, how would you do it?

    L - What I did then, What I'd do today
    Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized
    Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing

    • 33 min
    What happens when trust declines?

    What happens when trust declines?

    (Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode.
    I'm kidding a little bit, but it really was an interesting episode.

    • 39 min
    Email Newsletters Are Dead

    Email Newsletters Are Dead

    Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.

    • 37 min
    Should Philip buy ads to promote his workshop?

    Should Philip buy ads to promote his workshop?

    Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.

    • 31 min
    Content is Dead

    Content is Dead

    Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends.

    The first trend we have something to say about today is content.

    • 29 min

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