Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Friday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.
Mechanical Lead Gen
Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material
If you were to start building your authority today, how would you do it?
L - What I did then, What I'd do today
Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized
Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing
What happens when trust declines?
(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode.
I'm kidding a little bit, but it really was an interesting episode.
Email Newsletters Are Dead
Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.
Should Philip buy ads to promote his workshop?
Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.
Content is Dead
Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends.
The first trend we have something to say about today is content.