There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.
In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.
Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.
Use Your Book to Build Your Brand with Katie DePaola
Katie DePaola is an author, speaker, entrepreneur and the founder of Inner Glow Circle, a company dedicated to helping women entrepreneurs find their glow and live purpose-driven lives.
But most relevantly for our show, she is the author of At Least You Look Good: How to Glow Through What You Go Through, the latest release from Launch Pad Publishing. The book is part memoir, part self-help and all love; it's Katie's story about surviving Lyme disease and her brother's death by overdose while building her multi-million dollar business.
WANT MORE INFO ON THE POD AND OTHER STUFF? GO TO WWW.ONGOODAUTHORITYPOD.COM
How to Set Up an Author Podcast Tour with Alex Sanfilippo
Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.
You get it: the guy is POD OBSESSED.
So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found especially fascinating is what he had to say about why authors should pass on opportunities to go on certain shows and why appearing on smaller podcasts can be way more beneficial than going on the big ones.
Good one! Don't miss it!FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM
Raising Money for Your Book with Craig Stanland
Boy, does Craig Stanland have a story to tell.
It starts with the FBI knocking on his door, followed by two years in prison.
But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made.
Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently.
Find out about that, as well as how he's planning to use videos to launch his next book, in this episode.FOR MORE INFO ABOUT THE POD AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM
Getting Press for Your Book with Peter Shankman
Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media.
In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist's attention and why someone stealing a Yoo Hoo truck ended up being the best PR Yoo Hoo could get, among many other topics.
WANT MORE INFO ABOUT THE PODCAST AND OTHER THINGS? GO TO WWW.ONGOODAUTHORITYPOD.COM
How a Book Could Make You $5 Million with Rich Goldstein
Rich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association.
He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to anyone who requests it and how writing a book could, theoretically, make an entrepreneur a cool five million.
FOR MORE ABOUT THE PODCAST AND OTHER THINGS, GO TO WWW.ONGOODAUTHORITYPOD.COM
How to Write a Book Everyone Recommends with Rob Fitzpatrick
This may be the most useful podcast I've ever released. That's because it's with a guy who's an expert on something EVERY author wants: getting people to recommend your book.
His name is Rob Fitzpatrick and he's a former programmer who dropped out of grad school to go to YCombinator with his first startup.
It's that background—along with his nearly decade and a half of experience as an entrepreneur—that helps make sense of the fact that he's the guy who's seemingly cracked the code on how to write a book that everyone will recommend.
He breaks down his process in his latest book, Write Useful Books, and we also get into our decidedly unique story of how we met (in short, he quoted my interview with Chris Voss in Write Useful Books and I didn't see that he credited me and I fired off an email and anyway, listen to the episode and you'll hear what happened next).
But that's far less interesting than the methods he describes in this conversation—including how to find beta readers, what to ask them and how to use them to craft a book that's DEEP (Desirable, Effective, Engaging and Polished).
How sure is he that his process works? Well, the results speak for themselves. His monthly earnings from his three books are roughly $25k a month, with 1000 copies a week being sold, and, in his words, "growing pretty steadily."
I am not being hyperbolic when I say I think this is the most useful interview yet. (Even more than the Chris Voss one Rob quoted!) If I were you, I would literally study the transcript below. (That's what I'm doing.)
WANT MORE INFO ABOUT THE POD AND OTHER STUFF? GO TO WWW.ONGOODAUTHORITYPOD.COM
thanks and an apology
hi Anna - I wrote a book which changed my life for the better a long time ago. I saw your linkedin bio - been fired from every job...
I'm so sorry. Today I clicked on my phone's podcast thing because I wanted to report a 5 star review.
But my finger aim missed and Apple removed you from my podcast list. It just disappeared.
No undelete on podcast lists.
Luckily I was listening to you at the time. Did a framegrab. Zoomed in. Found you again.
I've only heard a few of your episodes but... it was clear to me in the first 20 seconds of that random episode - you have the voice of reality. And authority.
To do things which have lasting value we have to take risks and play and test and get out of our comfort zones. Thanks for what you do.
Every writer needs to listen..!
I’ve only recently found Anna’s Podcast (although I’ve known of Anna for quite sometime, again found by happenstance; courtesy of Montblanc) through a variety of posts made on social media. Having only just started with these incredibly insightful podcasts, I’ve found that they give guidance and clear understanding about writing, writers and the publishing world. I’m lucky enough to have had my own experiences of the world of writing, although many moons ago. I’ve had a diverse career in Film, Television and Music all of which has had its ups and downs; however I feel I’m in a personal space that offers me the chance to re-evaluate what I want my life and career to be, I know there’s always going to struggles and setbacks, but also know that there are people with the knowledge and understanding to help guide (gentle nudge) you in the right direction; and I can say with certainty that Anna is one of those people. Thank you for creating these amazing podcasts and giving understanding, and hope to writers and dreamers all over the world.
Great short reminders
I really like the bitesized reminders and advice to keep our publishing journey intact. I really like her attitude of success and her manner of making the process attainable for the listener.