30 episodes

Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire.

If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com

Online Course Empires Paul Thomson

    • Business

Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire.

If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com

    EP 30: Referral Marketing with Gaetano Caruana, Founder of EarlyParrot

    EP 30: Referral Marketing with Gaetano Caruana, Founder of EarlyParrot

    Have you ever had someone tell you about a product they love and then you've gone and bought it yourself?
     
    Or watched a TV show because it was recommended to you?
     
    Ever wondered how to get your students to tell people how good your course is so that others buy it?
     
    In this episode, we're diving into the world of referral marketing. My guest today is Gaetano Caruana, founder of EarlyParrot.
     
    We're diving into word-of-mouth sales & marketing today - sharing tips, strategies, and insights that you can apply directly to your course business to drive growth through referral marketing.
     
    EarlyParrot - earlyparrot.com
     
    ———
     
    Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me
     

    • 50 min
    EP 29: Scaling Roadmap for Course Creators

    EP 29: Scaling Roadmap for Course Creators

    In this episode, I walk you through the Scaling Roadmap for Course Creators. This roadmap was designed to help course creators at all levels to go form idea to launch.

    • 26 min
    EP 28: Top 3 Reasons Coaches Fail

    EP 28: Top 3 Reasons Coaches Fail

    In this episode, you’ll learn what tiny actions you coaches can take to overcome overwhelm and get their business running more efficiently and profitably than it ever has before.

    • 13 min
    EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)

    EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)

    In this episode, I chat with Melissa Kwan who is the Cofounder and CEO of eWebinar, an automated webinar solution that saves people from doing the same webinar over and over again.

    • 49 min
    EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope

    EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope

    In this episode, I have the honor of interviewing the power couple behind one of the best Travel Photography companies in the world. They work with the leading travel and photography brands across the globe to create content for them and Jord's account has amassed almost 800k followers on Instagram in the process.

    • 48 min
    EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie

    EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie

    In this episode I chat with the incredible Dustin Bakkie.
    He is the founder of The High Impact Teaching Lab where the mission is to support course creators to create effective, accessible and inclusive digital courses.

    • 46 min

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