52 min

Online personalization for B2B - Interview Kirsty Dawe, Webeo Marketing Technology Podcast by Marketing Guys

    • Marketing

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.


During the 50-minute interview, we talk about the following topics:


Different kinds of online personalization solutions

How to start your personalization efforts

How to measure success and ROI on online personalization

Practical examples of personalization cases

The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)


LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/


Website Webeo: https://www.webeo.com/


If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.


During the 50-minute interview, we talk about the following topics:


Different kinds of online personalization solutions

How to start your personalization efforts

How to measure success and ROI on online personalization

Practical examples of personalization cases

The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)


LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/


Website Webeo: https://www.webeo.com/


If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

52 min