3 episodes

El objetivo de esta área es conocer todos los procesos que debe emplear una empresa para comercializar sus productos o servicios de la forma más rentable.
Así, poniendo a disposición del alumno las herramientas adecuadas, se logra que adquiera una visión global y estratégica de la empresa, al profundizar en temas como las exigencias del consumidor, el desarrollo de nuevos productos, la optimización de recursos y otros aspectos que influyen en cualquier producto o servicio.

Operations Management IE Business School / IE University

- Business

- NOV 10, 2008
- video
Operations and Technology 03: Is the world really flat

Operations and Technology 03: Is the world really flat

Ángel Díaz, professor of operations management has a critical look at the forces that can make globalization lose ground, and what to do to be prepared.
- 7 min
- OCT 28, 2008
- video
Operations and Technology 2: Supply Chain Finance

Operations and Technology 2: Supply Chain Finance

Daniel Corsten, professor of Operations Management, uses real case examples to initiate the discussion of the ever-growing importance of supply chain finance in companies.
- 6 min
- OCT 28, 2008
- video
Operations and Technology 1: Uncovering the myths surrounding unplanned purchasing

Operations and Technology 1: Uncovering the myths surrounding unplanned purchasing

Daniel Corsten, professor of Operations Management, discusses purchasing habits of consumers and suggests that the majority of category purchases are, in fact, not unplanned.
- 6 min