6 min

Operations and Technology 1: Uncovering the myths surrounding unplanned purchasin‪g‬ Operations Management

    • Business

Daniel Corsten, professor of Operations Management, discusses purchasing habits of consumers and suggests that the majority of category purchases are, in fact, not unplanned.

Daniel Corsten, professor of Operations Management, discusses purchasing habits of consumers and suggests that the majority of category purchases are, in fact, not unplanned.

6 min

Top Podcasts In Business

More by IE Business School / IE University