41 min

Optimism Bias with Tali Sharot Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    • Marketing

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.

41 min