1 episode

Outcast is a no-nonsense podcast for the strategy community.
No buzzwords, no b******t. We’re here to explore the true makeup of our society. In every episode, we interview an expert that helps us think critically about our audiences.

This podcast is brought to you by Think Twice and Group Think, as part of an Open Your Mind series

spoti.fi/2HeUHct - Think Twice Podcast
https://www.group-think.co.uk/

Outcast Group Think & Think Twice

    • Marketing

Outcast is a no-nonsense podcast for the strategy community.
No buzzwords, no b******t. We’re here to explore the true makeup of our society. In every episode, we interview an expert that helps us think critically about our audiences.

This podcast is brought to you by Think Twice and Group Think, as part of an Open Your Mind series

spoti.fi/2HeUHct - Think Twice Podcast
https://www.group-think.co.uk/

    The Psychology of Families: Part 1/4: Bob Taibbi, Family Therapist and Author

    The Psychology of Families: Part 1/4: Bob Taibbi, Family Therapist and Author

    In this episode, we talk about the importance of understanding family and how family can exist in many forms. We also delve into how this could be used in marketing strategies for brands.

    We interview Bob Taibbi (http://www.bobtaibbi.com/), a Licensed Clinical Social Worker with 46 years experience primarily in community mental health working with children, couples and families as a clinician, supervisor and clinical director. Bob is the author of 9 books and he has published over 300 magazine and journal articles, and he currently writes a column for 'Psychology Today'.

    https://www.psychologytoday.com/gb/blog/fixing-families/201906/5-types-families-what-works-what-doesnt

    References:


    https://www.campaignlive.co.uk/article/bloom-wild-care-wildly/1697686
    https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471
    https://www.youtube.com/watch?v=RyeDBZaxFa8 (Robinson's ad)
    https://www.youtube.com/watch?v=_zakCmHnpW4 - Jack Daniels - Make it count
    https://www.youtube.com/watch?v=R15PWjgzHwk - Red Bull Gives You Wings
    https://www.thedrum.com/news/2020/11/18/brewdog-s-obscured-fuck-you-co2-ads-banned-regulator




    spoti.fi/2HeUHct - Think Twice Podcast
    https://www.group-think.co.uk/

    • 44 min

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