6 episodes

Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.
Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.
We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.
Click to subscribe to get all the latest episodes downloaded to your phone!

Outfoxed: The Disruptive Content Podcast BrandContent

    • Management
    • 5.0, 8 Ratings

Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.
Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.
We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.
Click to subscribe to get all the latest episodes downloaded to your phone!

    Content marketing in China with Art Patnaude

    Content marketing in China with Art Patnaude

    In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.

    • 17 min
    Using AI in PR with Stephen Waddington

    Using AI in PR with Stephen Waddington

    In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.

    • 16 min
    Content automation with Sophie Clarke

    Content automation with Sophie Clarke

    In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.

    • 18 min
    Content automation with Soren Karlsson. Can a machine produce better content than you?

    Content automation with Soren Karlsson. Can a machine produce better content than you?

    In episode 2 of Outfoxed we explore content automation. We’ll be looking at what it is, how publishers are using content automation, how brands are using it and what content automation means for your future content strategy.

    • 20 min
    Integrating Voice Search into your Content Strategy with Sina Kahen of Vaice

    Integrating Voice Search into your Content Strategy with Sina Kahen of Vaice

    In episode 1 we will be looking at how voice search has developed over the last 12 months and how people are starting to integrate it into their SEO strategies. What are the benefits of voice search? Who is currently doing it well? Where do we think it will take us in the future?

    • 15 min
    Welcome to Outfoxed

    Welcome to Outfoxed

    Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.
    Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.
    We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.
    Click to subscribe to get all the latest episodes downloaded to your phone!

    • 53 sec

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

sophiatg ,

A must listen for marketers

What an insightful and thought provoking podcast! Looking forward to the other episodes.

jamescuff ,

Informative and entertaining

Fascinating listen into the industry trends we all need to know. Look forward to more episodes.

L_JJ2019 ,

Great listen

Really insightful episode given voice is such a growing trend

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