39 min
Pantone Colour of the Year 2021. Trend Talk with Elizabeth Stiles The Creative Flow Podcast
-
- Design
The Pantone Colour of the Year 2021 has been announced and there are two of them! Ultimate Gray + Illuminating Yellow.
2016 was the only other time Pantone has two colours, in the two decades they have been doing the colour of the year.
I got together with my friend, Elizabeth Stiles who is a fashion brand consultant to talk about the Pantone Colour of the Year 2021.
ELIZABETH AND I DISCUSS THE FOLLOWING: The meaning behind the two colours of the year How this meaning and the colours relate to the consumer mindset right now What we think about the colours! How to use the two colours in your product development From using them literally To using the meaning behind them How to use the colours in fashion, accessories, beauty, home, stationery and gifting How to use the message behind the Pantone colour of the year in your marketing and content Other accent colours that work well with these two colours
Our key takeaway is don’t just focus on the colours and take them literally. But use the meaning behind them in your product development and marketing.
People can get so outraged about the colour choices! For me, I am always fascinated by the thought process behind colour and what the collective mood is at the moment.
Listen to the full episode for some new year inspiration. And do share your thoughts with us over on Instagram @arnoldandbird and @elizabethstilsuk
You can also find our Pinterest boards for the Pantone Colour of The Year below
Joanne
Elizabeth
The Pantone Colour of the Year 2021 has been announced and there are two of them! Ultimate Gray + Illuminating Yellow.
2016 was the only other time Pantone has two colours, in the two decades they have been doing the colour of the year.
I got together with my friend, Elizabeth Stiles who is a fashion brand consultant to talk about the Pantone Colour of the Year 2021.
ELIZABETH AND I DISCUSS THE FOLLOWING: The meaning behind the two colours of the year How this meaning and the colours relate to the consumer mindset right now What we think about the colours! How to use the two colours in your product development From using them literally To using the meaning behind them How to use the colours in fashion, accessories, beauty, home, stationery and gifting How to use the message behind the Pantone colour of the year in your marketing and content Other accent colours that work well with these two colours
Our key takeaway is don’t just focus on the colours and take them literally. But use the meaning behind them in your product development and marketing.
People can get so outraged about the colour choices! For me, I am always fascinated by the thought process behind colour and what the collective mood is at the moment.
Listen to the full episode for some new year inspiration. And do share your thoughts with us over on Instagram @arnoldandbird and @elizabethstilsuk
You can also find our Pinterest boards for the Pantone Colour of The Year below
Joanne
Elizabeth
39 min