58 episodes

Explore the latest thinking in digital communications, social media & PR with multi award-winning digital strategist Paul Sutton. If you're a small business owner, a PR or communications consultant or an entrepreneur, tune in every Wednesday to discover what topic experts are implementing in the field of digital media. Listen to inspiring interviews with leading global practitioners in the fields of social media marketing, public relations, SEO, ecommerce & digital strategy, and learn strategies to increase effectiveness & ROI. A must listen for anyone who wants to further their knowledge of digital communications.

Digital Download with Paul Sutton Paul Sutton, Digital Marketing Consultant

    • Marketing

Explore the latest thinking in digital communications, social media & PR with multi award-winning digital strategist Paul Sutton. If you're a small business owner, a PR or communications consultant or an entrepreneur, tune in every Wednesday to discover what topic experts are implementing in the field of digital media. Listen to inspiring interviews with leading global practitioners in the fields of social media marketing, public relations, SEO, ecommerce & digital strategy, and learn strategies to increase effectiveness & ROI. A must listen for anyone who wants to further their knowledge of digital communications.

    The Future of Messaging for Business

    The Future of Messaging for Business

    Use of private messaging apps like WhatsApp, Messenger and Telegram have boomed in the last few years. As long ago as 2016 they were more popular than social networks, and with the recent announcement by WhatsApp that it now has 2 billion users, it's very clear that they're here for the long-term.

    Businesses, and particularly marketers, have struggled to get to grips with messaging apps. Their very nature means that users view such apps as private spaces where they can chat to friends without the interruption of brands, while tracking activity and sharing behaviour is extremely difficult, if not impossible. And then there's the fact that using WhatsApp for business is actually against the service's own terms and conditions.

    This episode of the Digital Download podcast looks at the issues inherent in professional messaging and at where such services may go in future to enable the secure, trackable, private environment that organisations need in order to use them effectively.

    My special guest on this show is Ashley Friedlein, CEO and founder of professional messaging service Guild, and the founder of Econsultancy.

    What to do Next











    Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







    Thanks for listening!







     

    • 33 min
    Toxic Tabloids, Sick Society & Taking Responsibility

    Toxic Tabloids, Sick Society & Taking Responsibility

    On 15th February UK TV presenter Caroline Flack took her own life, after years of being hounded by the tabloid media. Between September 2019 and her death, The Sun, The Daily Mail and the Daily Mirror published 120 articles about her, ranging from salacious gossip about her mental health, her relationships and her career, to vicious accusations.

    Intense coverage of her life had dominated the celebrity columns and the front pages since Caroline was accused of assaulting her boyfriend in December 2019, making for a toxic environment that amounted to little more than victimisation and bullying by the media. As news broke of Caroline's death, fingers were pointed firmly at the press, and especially The Sun. But the fact remains that the newspapers only print what people want to read.

    This episode of the Digital Download podcast asks three fundamental questions. Does the media have a duty of care to the people it writes about? Are those who read the stories equally as responsible for their impact? And, where does the balance lie?

    The special guests in this show are PR and Management Consultant and FuturePRoof founder Sarah Waddington, PR Consultant and PRFest founder Laura Sutherland, and Mark Mackintosh, Marketing Engagement Officer at Oxford Brookes University.

    What to do Next











    Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







    Thanks for listening!







     

    • 22 min
    Running on Empty: Business Challenges, Burnout & Signs of Recession (part 2) [S5 E11]

    Running on Empty: Business Challenges, Burnout & Signs of Recession (part 2) [S5 E11]

    2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis.



    This episode of the Digital Download Podcast is part two of the conversation recorded with Spin Sucks author and head of PR agency Arment Dietrich, Gini Dietrich. Part one was published as S5 E10 on 4th December 2019. In one of the most candid, honest and down-to-earth shows I've recorded, Gini and I talk about our personal experiences of burnout, and we look ahead to a 'back-to-basics' approach to marketing in 2020. Here's what is discussed in this episode:









    How the stresses of running a business in 2019 have taken a personal toll

    When and how burnout occurs

    How important it is to take regular breaks from work

    A proven process for content marketing in 2020

    The importance of effective calls to action

    Whether marketers have become blinded by technology

    How our approach to new technology and applications has evolved

    Whether there has been an increase in spam emails in the last few months

    What the future of Facebook might be in 2020

    How technology may impact elections in the UK and the USA

    How companies will react if there is a global recession in the near future



     



    What to do Next







    Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







    Thanks for listening!







     

    • 23 min
    Running on Empty: Business Challenges, Burnout & Signs of Recession (part 1) [S5 E10]

    Running on Empty: Business Challenges, Burnout & Signs of Recession (part 1) [S5 E10]

    2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis.





    This episode of the Digital Download Podcast is one of the most candid, honest and down-to-earth shows I've recorded since the podcast started two years ago. Gini Dietrich, Spin Sucks author and head of PR agency Arment Dietrich, returns to take a look back over the last 12 months and a look forward to 2020 in a special two-part episode. In Part One, we swap stories about how the pressures of the last year have taken a toll on us for different reasons, why focus is now critical in marketing communications and whether over-optimism by industry leaders is harmful.



    Here's what is discussed in this episode:















    Whether 2019 has been a tough year for many in the communications industry

    Whether there are still cultural pressures on women in business

    How the sales and communications mindsets are very different

    The importance of long-term content production

    Why you cannot and should not try to do everything

    Whether an economic downturn is on the horizon

    What you can do to prepare for recession

    Whether industry leaders are being over-optimistic about the future

    Whether industry bodies should be preparing us better for 2020







    What to do Next







    Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







    Thanks for listening!

    • 25 min
    Preparing for Digital Technology in 2020 [S5 E9]

    Preparing for Digital Technology in 2020 [S5 E9]

    Digital transformation is a phrase that is misunderstood by many, and yet the thinking behind it is critical to the success of organisations large and small. With the pace of change getting ever faster and a new decade nearly upon us, planning for change is something that everyone should be thinking about.





    In this episode of the Digital Download Podcast I talk to Andrew Grill, a futurist and keynote speaker who specialises in the impact of technological change on business. We discuss how digital continues to disrupt all areas of an organisation, how important it is to take personal responsibility for your own understanding, how digital transformation has changed over the last few years, and what to expect to see in 2020.



    Here's what is discussed in this episode:















    What the four types of digital transformation are

    Why digital transformation is important

    How effective transformation is led by disruptors

    Why culture is critical to change

    Why personal involvement in transformation is vital

    What role the board plays

    How important curiosity is in digital technology

    Why security is so important

    Whether people are now more open to change than a few years ago

    How 'working out loud' develops a culture of change

    What role generations play in transformational shifts

    Whether technological adoption is obvious or stealthy 

    How AI and voice technology are slowly transforming how we work

    Whether the economy could hinder the adoption of digital technology

    How to develop your own transformation plan in 2020



     





    What to do Next







    Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







    Thanks for listening!

    • 34 min
    Customer Loyalty is Dying [S5 E8]

    Customer Loyalty is Dying [S5 E8]

    Conventional marketing tactics no longer work like they used to. Consumers don't want to be controlled or sold to. Social media engagement is down across the board. And two thirds of your marketing is happening without you.





    In this episode of the Digital Download Podcast I talk to Mark Schaefer, author of Marketing Rebellion. In a wide-ranging conversation that covers many threads of current digital communications thinking, we talk about topics as diverse as fake news, the future of Facebook, the law, mental health and marketers' abuse of technology.



    Here's what is discussed in this episode:















    Why misinformation travels even when it's proven to be fake

    Whether deep fake technology is a threat to the internet 

    Why fact checking political ads is not straightforward

    How the law is trailing technology all across the internet

    How hate has become currency

    Why Facebook is still dominant despite all of its issues

    Whether we're taking back control of what we're exposed to online

    Why customer loyalty is dying

    How marketing has become over-automated

    How personalisation has become impersonal

    How abuse of technology by marketers has become mainstream

    Why marketing has to move towards recognising that the customer is the marketer







    What to do Next







    Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.







    Thanks for listening!

    • 35 min

Customer Reviews

Taloncab ,

Candid and with context

This is a really snappy, fast paced dip into a digital marketing issue or topic. Enough to get up to speed, hear some insider insight and learn a thing or two. Great stuff

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