Personal names as ‘brands’ in the world of fashion

In this first podcast, we are going to talk about the use of personal names as ‘brands’ and why this is an important subject in the world of fashion.

• An intro to HGF and the podcast 
• Why is the use of personal names as brands important in the world of fashion (2:41)
• The Elizabeth Emanual case (4:35)
• The Karen Millen case (9:40)
• Learnings from the case examples (11:23)