23 min

Phoebe Scott: Evolving an enterprise with CRM by taking a startup approach Digital Surfing

    • Marketing

Our guest this week is Phoebe Scott who is the Global Director, CRM at Avison Young, a global real estate company. Her speciality is in developing brand strategy, growth strategy, and technology strategy that leads to sales and revenue growth domestically and internationally. 


Phoebe is also a reformed attorney, aspiring psychologist, and three-time entrepreneur and passionate about and involved with animal rescue.


In this episode, we discuss:
How Phoebe is transforming the traditional space in commercial real estate and driving the adoption of CRM technology at her current company, The importance of prioritising what needs to be actioned: not everything needs to be done ASAP and finally, the first startup that Phoebe launched, which was an intelligent recommendation engine that collected data from various entertainment and social media platforms to recommend entertainment



It’s Phoebe Scott!

Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

Our guest this week is Phoebe Scott who is the Global Director, CRM at Avison Young, a global real estate company. Her speciality is in developing brand strategy, growth strategy, and technology strategy that leads to sales and revenue growth domestically and internationally. 


Phoebe is also a reformed attorney, aspiring psychologist, and three-time entrepreneur and passionate about and involved with animal rescue.


In this episode, we discuss:
How Phoebe is transforming the traditional space in commercial real estate and driving the adoption of CRM technology at her current company, The importance of prioritising what needs to be actioned: not everything needs to be done ASAP and finally, the first startup that Phoebe launched, which was an intelligent recommendation engine that collected data from various entertainment and social media platforms to recommend entertainment



It’s Phoebe Scott!

Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

23 min