194 episodes

Join your host and Pilates Professional, Jenna Zaffino as she has spirited discussions on the Pilates culture with industry leaders and hidden gems. Time to laugh, challenge, reflect, and hear the pulse of the Pilates community!

Pilates Unfiltered Jenna Zaffino

    • Society & Culture
    • 4.8 • 12 Ratings

Join your host and Pilates Professional, Jenna Zaffino as she has spirited discussions on the Pilates culture with industry leaders and hidden gems. Time to laugh, challenge, reflect, and hear the pulse of the Pilates community!

    Ep 144. Pilates Websites That Convert - Tips and Tricks

    Ep 144. Pilates Websites That Convert - Tips and Tricks

    Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144! 
    LINKS: 
    FREE DOWNLOAD: Get Your Website Checklist
    Order Jenna's Book
    JZ Private Coaching
    JZ Studio Library Cards
    JZ Studio YouTube Channel
     
    📚 Timestamped overview



     


    00:00 Consider website feel, not just look for clients.
    06:33 Web platforms evolved to offer variety of features.
    10:34 Engage in website design, have a plan.
    13:00 Consolidated content, clear navigation for effective website.
    18:17 Avoid stock photos to truly represent diversity.
    22:56 Consider class goals for website SEO strategies.
    24:04 Find unique studio by highlighting differentiators.
    30:08 Regular website maintenance essential for user experience.
    32:44 Be bold and true to yourself.
    34:54 Focus on experience, simplicity, and connection for success.
     

    • 38 min
    Ep 143. Create a Standout Pilates Studio Brand: Tips and Tactics

    Ep 143. Create a Standout Pilates Studio Brand: Tips and Tactics

    In this empowering episode of Pilates Unfiltered,  Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct. 
     
    LINKS: 
    Order Jenna's Book
    JZ Private Coaching
    JZ Studio Library Cards
    JZ Studio YouTube Channel
     
    📚 Timestamped overview
    00:00 Apologies for missing the episode, amazing trip.
    04:20 Woman with hearing impairment supports brother in therapy.
    10:17 Connecting with kids, patience, and powerful experiences.
    12:43 Pilates brand not about Pilates, but experience.
    16:45 Owner faced conflict between popularity and values.
    19:03 Regular brand check-ins refine and adapt.
    25:00 Selecting names and brand voice for studio.
    26:11 Creating a brand can be challenging. Consider personality, tone.
    31:44 Regularly showcase studio operations, integrate, involve clients.
    36:00 Craft clear message, differentiate, define value proposition.
    37:11 Unique value essential for attracting clientele. Differentiate.
    43:10 Creating a strong brand for Pilates business.
    44:37 Business coaching, join mailing list, inspiring stories.

    • 45 min
    142. Creating Pilates Content That Matters: Jenna's Insights and Strategies

    142. Creating Pilates Content That Matters: Jenna's Insights and Strategies

    In this episode of Pilates Unfiltered, we explore the art and strategy behind impactful Pilates content creation. From the virtues of video production to the concise power of blog posts, Jenna guides listeners through a myriad of ways to tell stories that resonate. With a focus that shifts between SEO savvy blog writing and heartwarming, meme-inspired narratives, this episode offers an array of tips to help Pilates professionals connect deeply with their audience. Immerse yourself in Jenna's expertise as she discusses everything from pre and postnatal Pilates practices to myth-busting in the industry.  
    February Download 
    LINKS: 
    Order Jenna's Book
    JZ Private Coaching
    JZ Studio Library Cards
    JZ Studio YouTube Channel
    📚 Timestamped overview

    00:00 Series on avoiding session pitfalls, digital download.
    04:16 Constructive interactions amid opposing professional opinions are possible.
    06:56 Advocating for diverse perspectives and avoiding judgments.
    12:27 Engage in meaningful online interactions for connection.
    16:18 Pilates forum, inspiration, client engagement, content delivery.
    18:06 Platforms, video, storytelling, and Pilates considerations.
    24:15 Creating engaging and enriching movement-related content.
    26:24 Inspire clients, share journey, debunk Pilates myths.
    30:14 Use niche keywords in first 200 words.
    33:46 Use conversational tone for better readability impact.
    39:13 Get audience input, choose high potential topics.
    40:03 Engage community, tailor content, embrace unexpected creativity.
    43:09 "Podcast launching with inaugural episode in 2 weeks."

    • 43 min
    Ep 141. Building Online Pilates Communities: Jenna's Insider Tips and Strategies

    Ep 141. Building Online Pilates Communities: Jenna's Insider Tips and Strategies

    In this week's episode, "Building Online Community," Jenna delves into the world of online Pilates communities. She explores the pros and cons of online community building and provides valuable insight into determining if it's the right fit for you. With engaging questions, personal experiences, and practical considerations, Jenna guides listeners through the thought process of whether to embark on this endeavor. Join us as we navigate the exciting possibilities and potential challenges of building an online Pilates community. Stay tuned for valuable insights, personal anecdotes, and practical tips from Jenna's journey in the online community space.
    February Download 
    LINKS: 
    Order Jenna's Book
    JZ Private Coaching
    JZ Studio Library Cards
    JZ Studio YouTube Channel
     
    00:00 Advance growth, receive feedback, commit time, collaborate.
    06:16 Learning from online community engagement experiences.
    09:01 Create a nourishing space for community connection.
    13:45 Engage with experts, build interactive online community.
    17:46 Feedback offered in question form fosters connection.
    19:59 Using GPT chat to think of episode names. Appreciates community outreach during busy season.
    22:23 New wellness show, interviews, advice, support. Follow! Like!

    • 23 min
    Ep 140 Crafting Engaging Pilates Content For Social Media

    Ep 140 Crafting Engaging Pilates Content For Social Media

    In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.
    February Download 
    LINKS: 
    Order Jenna's Book
    JZ Private Coaching
    JZ Studio Library Cards
    JZ Studio YouTube Channel
    📚 Timestamped overview
    00:00 Diving deep into online business and personal anecdotes.
    04:44 Online opportunities limited, especially for women entrepreneurs.
    10:00 Early Instagram user becomes Pilates unicorn sensation.
    11:36 Social media's early timing shapes success.
    15:12 Podcast and Pilates bring in sales.
    18:57 Ask them why they use social media.
    23:06 30 creative post prompts for Pilates teachers.
    25:10 Engaging social media over quantity of likes.
    28:42 Instagram is a communication and marketing tool.
    33:58 YouTube content creation is rewarding and evolving.
    37:41 Early TikTok community, supportive and random discovery.
    41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.
    44:19 Tips for creating valuable, engaging content at home.
    48:30 Engage audience with specific Pilates questions. Inform content.
    51:55 Focus on key platform for content distribution.
    55:44 Strategy is key for successful social media.
    57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.

    • 58 min
    Ep 139 BONUS Jenna's Deep Dive Into The Movie Origin

    Ep 139 BONUS Jenna's Deep Dive Into The Movie Origin

    In this breakaway bonus episode of Pilates Unfiltered, host Jenna Zaffino dives deep into the theme of power dynamics and client empowerment in the Pilates industry. From discussing the impact of power on personal relationships to reflecting on her father's unexpected journey as a movie star, Jenna provides a thought-provoking exploration of power, empathy, and human connection. Join us as we unpack the influential movie that shifted Jenna's understanding of her role as a human being and her transition into coaching. Whether you're a Pilates enthusiast, wellness coach, or simply curious about human dynamics, this episode offers valuable insights and engaging storytelling that you won't want to miss.
    DOWNLOAD Partnering For Progress Handout 
    DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK
    Use the workbook to focus on goal setting for your Pilates business objectives and plans. 
    LINKS: 
    Order Jenna's Book
    JZ Private Coaching
    JZ Studio Library Cards
    JZ Studio YouTube Channel

    • 48 min

Customer Reviews

4.8 out of 5
12 Ratings

12 Ratings

ClaireSparrow ,

UK Review-You are the voice of the next generation

Jenna is a honest, humble, advocate & voice for our community! The podcast brings the breadth of our community together making all the greats big and small accessible to us all!!! 👊🏻🙏 I’d say do your self a favour subscribe and listen no matter where you are on your Pilates journey! Claire Sparrow

JulieDriverPilates ,

Thank you!

This is a great resource for Pilates Professionals. Thank you Jenna Zaffino for providing our community of teachers with a place where there is no judgement only a shared passion for teaching. ( Not to mention a fabulous Phone line...or is it a moan line!)

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