52 episodes

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technology

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

    Apple Updates: Paying for Podcasts

    Apple Updates: Paying for Podcasts

    Paying for podcasts, while uncommon is now also available directly through Apple Podcasts. The latest Apple update released channels and subscriptions for podcasts this week and we're anxious to see how many podcasters and listeners choose to dip their foot into the deep end.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.

    News:



    Anchor is making RSS optional



    Apple Podcasts channels and subscriptions are LIVE



    Luminary launches channel on Apple Podcasts



    People’s Choice Podcast Awards (the original podcast awards) nominations open in 2 weeks



    International Women’s Podcast Awards is looking for nominations



    Call Her Daddy is going exclusive on Spotify, who paid $60 million



    EU changes to copyright guidelines



    Podcasting is open to ridicule





    Best Practice:

    Should you have separate social media accounts for your podcast? Pros and cons



    Blubrry News:



    Blubrry Developer Resources



    Get more listeners with a podcast website! by Troy Price



    No PowerPress update this week... BUT, it’s not too early to sign up for the next PowerPress webinar. Mike will take you through installing, setting up and using PowerPress. Plus, he will show you any new things added recently. Webinar on Tues. June 29th at 3:30pm EST. Sign up here.



    Question(s) of the Week 

    Question: Hi Blubrry! How are you going to be supporting the Apple Podcasts paid subscriptions? I don’t see anything about it on your site.

    Answer: Subscriptions in Apple Podcasts are 100% on Apple. Your website and your podcast host (no matter who it is) has nothing to do with this. Think of it like YouTube (sort of). You don’t upload or do anything outside of YouTube to publish a video, it’s 100% on their platform. This is Apple’s version of this and its audio and/or video. The difference is people have to have a paid subscription to listen or watch your content on that system.

    Short answer is no, we will not be doing anything for Apple Subscriptions (or Spotify or Patreon or any other closed system). It’s a different distribution method, technically, not a traditional podcast. All other podcasts work mostly like they used to. Apple pulls them in via RSS and people can listen and “FOLLOW” (instead of subscribe) just like before.

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    If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com (audio or text or even video if you want) and we may use it on the show.

    Be sure to follow or subscribe to the companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting. This week I will be talking about the results of my show notes test and talking about show notes in general.

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    The best place for support with any Blubrry product/service is our ticket system (https://blubrry.com/support/). Sending a ticket gives the whole team access to the question rather than direct emails or direct phone calls.

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    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com



    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com



    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.

    • 32 min
    Misconceptions of Podcast Advertising

    Misconceptions of Podcast Advertising

    Advertising is a vital part of keeping the podcast industry alive, however there are a few misconceptions on how advertising works concerning downloads and delivery. The Blubrry team clears up any confusion and clarifies how it works exactly.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.

    News:



    In an email to podcasters, Apple has set a new launch date for “Subscriptions” in Apple Podcasts, June 15th.





    Dear Podcast Creator, 



     



    We’re pleased to share that Apple Podcasts Subscriptions and channels will launch worldwide on Tuesday, June 15. 



    To prepare for launch, follow these tips so that your podcast subscriptions and channels shine:



     



    Use artwork that is simple, recognizable, and legible.

    Clearly communicate the benefits you are offering subscribers.

    Ensure you are uploading enough subscriber-only audio to provide a premium experience.



    Learn about subscription best practices, guidelines, and more at Apple Podcasts for Creators.



    Ear Hustle, a very popular podcast by RadioTopia, is becoming a book, This is Ear Hustle.



    Are podcasters are replacing our real friends?



    How long should a podcast ad be?



    Submit Your Tiny Podcast to My RØDECast Contest, deadline June 26th.



    Ad delivery vs. downloads in podcast Adtech.



    Best Practice:

    Who owns your podcast? Some recommended reading here from Tom Webster.



    Blubrry News:



    Yet another PowerPress Update, some housecleaning and bug fixes - PowerPress 8.6.6. We’re always improving!



    Podcasting Crosses the Generational Divide by Tara Jean O’Brien



    If you would like to write for Podcast Insider, like Tara does, email marketing@blubrry.com. We especially would love to have some Blubrry podcasters write for us.



    Podcast Movement is less than 2 months away! We will be there with some fun new stuff at our booth. Come see us! You can also see us at Dragon Con, NAB and She Podcasts.



    Question of the Week:

    Question: I have a show transcript. Now what?

    Answer: Transcripts aren’t good for SEO but those with context are. Often times transcripts contain too many filler words. We don’t talk the same way we write (or read). DO NOT use a full transcript as your show notes (blog post). 

    What I suggest is get the transcript and make it into a PDF or plain text file.  Upload that file to your media spot on your server and put a link to it in your blog post. PDFs are highly accessible for the visually impaired and are a good way for any hearing impaired people to read (more or less) what you say on your show.  This is not the same as captioning.

    You can also put that URL in the transcript box in the post if you are using PowerPress.

    Be sure to subscribe to the unofficial companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting.

    This week, I talked to Dave Jones from the Podcast Index project. We clear up some things about PodPing and other podcasting stuff. A tad on the geeky side, but it was a lot of fun!

    https://www.podcasthelpdesk.com

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    If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com  (Audio or text or even video if you want) and we may use it on the show.

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Sending a ticket gives the whole team access to the question r...

    • 40 min
    Podcast Best Practice: File Naming

    Podcast Best Practice: File Naming

    Not everything about podcasting is fun and creative; but it's useful to keep up on a handful of tips, for example, a podcast best practice: file naming conventions. Todd and Mike discussed what's currently going on at Amazon Prime and Apple, as well as something a little more simple, like how podcasting will save the open web.



    And don't miss the interview in the middle with Teri Wellbrock and talking about her show, The Healing Place Podcast.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.

    News:





    Amazon Prime Day this June will include podcasts



    How podcasting will save the open web.





    Check out these apps for listening to podcasts that are independent of the big tech companies.





    Apple delays Paid Subscriptions for podcasts.

    Headspace to offer a paid “channel” on Apple Podcasts





    Headspace and Sesame Street will release a podcast series on Headspace called “Goodnight World” for kids.





    Congratulations to Marco Arment, maker of Overcast for being inducted into the iOS App Hall of Fame!



    Best Practice:

    File naming conventions - media files and artwork





    Pick a naming convention for your media files and stick to it.





    Example: Podcast Help Desk files are named phd001.mp3 and so on.  The number is to make sure the files are all named differently.



    This show uses dates. Example: PCI-2021-6-3.mp3 will be the file name for this episode.



    I’ve seen others use something like serial-s1e4.mp3 (for Serial Season 1, Episode 4)



    Keep it consistent so YOU know how it works.











    Only use numbers, letters, - (dash) or _ (underscore) in file names for anything on the web. Not just your media but artwork and other files that are downloadable.



    Also, do not start or end a file name with anything but a letter or number.



    No periods in the file name except for the extension (.mp3, .mp4, .m4a or .jpg).

    We say this over and over, but PLEASE do not make your file names complicated or long. This does nothing for SEO and will clutter up your hard drive with crazy long names.





    Do not do this: Indusrties4Now_Episode_1-L_industrie_4_0_n_est_pas_une_option_pour_l_e_conomie_Canadienne_mais_une_ne_cessite_la_crise_provoque_e_par_le_Covid_19_est_a_l_origine_de_plusieurs_changements_Quels_sont_les_de_fis_qui_attendent_le_secteur_Man_.mp3



    Blubrry News:



    We did a couple of webinars yesterday, covering Category Podcasting and Podcast Channels in PowerPress. The replay videos are here: Category Podcasting and here: Podcast Channels



    Blog post: What We Owe Our Podcast Listeners by Bill Meeks - https://blubrry.com/podcast-insider/2021/06/01/what-we-owe-our-podcast-listeners/



    If you want to write for Podcast Insider Blog, like Bill does, contact marketing@blubrry.com



    We can’t let an episode go by without mentioning PowerPress, and that means 8.6.5 is out today featuring bug fixes and small tweaks.



    Interview:

    Teri Wellbrock -The Healing Place Podcast 



    Question(s) of the Week 

    Question: There are somewhere between 2 and 3 million podcasts out there.  Is it still worth getting into podcasting?

    Answer: Yes! There are far less shows that are active. (we don’t have exact numbers) Besides that, none of those millions of shows has YOU in it. As 2010, there were 129,864,880 books ever published,

    • 49 min
    The Technical Side of Podcasting

    The Technical Side of Podcasting

    As a podcast hosting company, we know the finer details of how podcasting works and the importance of the technical side of podcasting, first and foremost the RSS feed. That's why this episode we brought in Angelo Mandato, Blubrry's CIO, for a Meet the Team segment, where he and Mike dive into the ways in which even those not technically advanced can help keep their podcast in tip top shape.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    No live recording included this episode.



    News:



    Apple's new podcast subscription service is available (latest iOS).



    Apple has changed out 'following' (formerly subscribing) works. It no longer updates directly from the RSS feed to the user’s phone. The feed has to update in Apple’s directory before a new episode will be downloaded to the user. A fundamental change! This can cause several hour delays after publishing. We will do some testing to see exactly how this works and what it means for the podcaster.



    PodPing, a new project to help apps update podcast episodes quicker. Watch live updates here: https://podping.watch



    Google Podcasts gets some UX updates.



    Podcast Index has launched a project to list private feeds in a blocklist.



    Welcome To The Machine: Are Synthetic Voices The Next Frontier For Podcasting?





    Best Practice:

    Keep your site up-to-date and free of extras.





    Always update your plugins and themes



    And, always update WordPress



    Remove any unused plugins





    Brass tacks, keep everything up-to-date and remove any unused plugins and themes to keep everything clean on your site. There is no need to bog it down with additional plugins, etc. Staying up-to-date also keeps you from being hacked by a known flaw in outdated plugins or themes.



    Blubrry News:



    Join us for two webinars on June 2nd





    Category Podcasting at 1pm EST - register here



    Podcast Channels at 2pm EST - register here











    Four Easy (and Mostly Free) Ways to Spice Up Your Podcast by Meryl Klemow

    If you want to write for Podcast Insider Blog, like Meryl does, contact marketing@blubrry.com





    Interview: Angelo Mandato

    Meet the team - Angelo Mandato, CIO Blubrry

    Question(s) of the Week

    Question: I’m using Cloudflare on my website. CastFeed Validator tells me that Cloudflare may cause issues with podcasting. Why is that?

    Answer: Web Application Firewall services (WAF) can inadvertently block podcasting apps and should be avoided for podcast websites. CastFeedValdiator, a free podcast validation service by Blubrry Podcasting, identifies these potential issues that can cause harm to podcasts’ distribution and prevent users from playing episodes.

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    Be sure to subscribe to the unofficial companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting.

    This week Mike will discuss an old podcasting concept, a sound-seeing tour.  Something that was very popular in the past before YouTube or vlogs. Tune in for a demonstration on the history of sound-seeing.

    https://www.podcasthelpdesk.com

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    If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com  (Audio or text or even video if you want) and we may use it on the show.

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Sending a ticket gives the whole team access to the question rather than direct emails or direct phone calls.

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    • 37 min
    And the Winner Is... Podcasting Awards Shows

    And the Winner Is... Podcasting Awards Shows

    The Ambies are considered to be one of the first major awards shows for podcasting and kicked off this past weekend. Guesting on the podcast this week, Barry Kantz from the team discusses multiple podcasting awards shows and interview techniques. Last but not least, get to know a bit more about category podcasting and channel podcasting and how you can really learn the difference between the two in our upcoming webinars.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    No live recording included this episode.

    News:



    The first Ambies Awards were given out on Sunday by the Podcast Academy. 



    The Webbys Podcast category winners



    And yet MORE awards, the Headliner Awards.



    Jim Harold published episode 500 of Campfire, congratulations Jim!

    38% of Canadians listen to podcasts, based on Edison Research Infinite Dial Canada.



    Google testing an RSS ‘Follow’ button for Chrome. Seems eerily similar to Google Reader anyone.



     



    Best Practice:

    Interview Prep and Technique





    Outlines, are guests participating in creating said outline?



    Quick conversation before recording starts

    Let the conversation happen

    Big thing, listen to the answers from your interviewee, just in case there is a follow up question that makes more sense than what you have written down.  People want to hear your guest talk, not you :)





    Blubrry News:



    PowerPress Webinar next Thursday at 3pm EST. If you can’t make it live, sign up here.



    We are planning and getting ready to go to live events again.  What events are YOU going to or thinking of going to? Podcast Movement, Podfest, She Podcasts, NABShow or others? We plan on being at all of these. Where else would you think we should go? Let us know!  Marketing@blubrry.com



    Blog post: Secrets of the Podcaster’s Mindset by Troy Price.



    If you want to write for Podcast Insider Blog, like Troy does, contact marketing@blubrry.com





    Interview: Meet the Team

    Barry Kantz, CFO and General Counsel

    Home Based Travel Agent Show

    Question(s) of the Week 

    Question: I want to do two podcasts from one WordPress site using PowerPress, preferably using either Channels or Category Podcasting. What is the difference between Category Podcasting and Podcast Channels and which one should I use?

    Answer:  





    Podcast Channels are great if you want to do a video version and an audio version of the same show.  Also, it’s good for 1 or 2 extra shows. The disadvantage is that it doesn’t scale well.  Any more than about 5 channels gets really hard to keep things separate.





    Channels can also be used for doing a paid podcast using 3rd party membership plugins (so your show isn’t stuck on one platform)







    Category Podcasting is great if you are going to do a BUNCH of podcasts or a small/medium network of more than 3 or 4 shows. The disadvantage of Category podcasting is the main podcast feed from the site has ALL the episodes (that might be an advantage) but it’s not a good way to add 1 more show as you have to move the main show to a category feed to keep them separate.





    Interesting fact, We have a PowerPress user that has 750+ category feeds from one WordPress site (and some say WordPress can’t handle podcast feeds…)

    Check out our two new webinars early June, on Category and Channel Podcasting. Look for sign up links soon.







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    Be sure to subscribe to the unofficial companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting.

    • 29 min
    Are You an Indie Podcaster?

    Are You an Indie Podcaster?

    How would you define yourself as a podcast host? Are you an indie podcaster? Or are you doing this for your career or leapt into what some might consider a professional podcaster? It's up to you as the host or creator to put such label on yourself if you want, but here at Blubrry, we know that most podcasters are labeled independent and would claim as such.



    Don't let our discussion on indie vs. professional stop you from learning about the industry as a whole, for example, IAB recently stated that they think podcast advertising revenue will reach 2 billion by 2023. When you hear of Dax Shepherd's podcast going exclusive soon and that Wondery+ is also going to do podcast subscriptions as well, it's not hard to believe.



    Live Facebook recording.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.



    News:



    IAB predicts $2 billion in ad revenue by 2023



    Coming soon: New tweaks for Apple Podcasts app



    SiriusXM, Pandora, and Stitcher Advertising is now SXM Media



    Dax Shepard’s Armchair Expert is going Spotify exclusive July 1st



    Wondery+ (owned by Amazon) is going to join Apple Podcasts Subscriptions



    CNN bringing the The Handoff to Apple Podcasts Subscriptions



    Outlier Podcast Festival is coming up May 27-28th, for free!



    Is RSS dead?



    Topic of discussion:

    Are you an indie podcaster?

    As podcasters, most of us start off doing everything for our shows.  Show prep, hosting/talent, recording, editing, publishing, ad sales, program manager and chief bottle washer. This way of doing things gives you control; for your brand, your editorial (you can say what you want) and any revenue your show brings in.

    Some of us farm out parts of the above roles. Like having help for show prep or having an editor, but for the most part, it’s still independent.



    Blubrry News:



    PowerPress 8.6.2 has been released.



    Sticking to a Podcast Schedule by David Day



    If you want to write for Podcast Insider blog, like David does, contact marketing@blubrry.com





    Question(s) of the Week:

    Question: I started a podcast two weeks ago in audio format and film it for YouTube. Then we edit the video part and add in photos and some special effects. It’s so much work to do it this way. Would have been way easier to just do the audio format. For those of you with experience, am I wasting my time filming and editing and putting it on YouTube?

    Answer: No, it’s not a total waste of time, but editing the video may be overkill. For this show, we stream live on all the platforms so when we are done, we have a YouTube video already there and a Facebook video, however we do not edit the video. We record the audio separately which we have professionally edited by the Blubrry Pro Production team.

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    This week Mike will be sharing his finding on his show notes experiment. As in how show notes display in each directory or app. I have a part two of this experiment running on a different podcast and I will be able to get a bit deeper later on.

    https://www.podcasthelpdesk.com

    ______________

    If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com  (Audio or text or even video if you want) and we may use it on the show.

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Sending a ticket gives the whole team access to the question rather than direct emails or direct phone calls.

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    • 22 min

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