7 episodes

International Business is one of the courses offered by OUM Business School at Open University Malaysia (OUM). This course is offered to all students taking the Bachelor of Business Administration programme. This module aims to impart the basic foundation on the understanding of international business environment and its influence on the role of the business manager. Relevant to all learners is the 'real-world' feel that conveys the complexity yet excitement of cross-border business.

(Podcast) International Busines‪s‬ Open University Malaysia

    • Business

International Business is one of the courses offered by OUM Business School at Open University Malaysia (OUM). This course is offered to all students taking the Bachelor of Business Administration programme. This module aims to impart the basic foundation on the understanding of international business environment and its influence on the role of the business manager. Relevant to all learners is the 'real-world' feel that conveys the complexity yet excitement of cross-border business.

    Episode 1 - Introduction to International Business

    Episode 1 - Introduction to International Business

    Episode 1 describes what is international business, why it is important and the differences between international and domestic business. Multinational enterprise and international firms are also distinguished. Lastly, the factors that drive international trade are discussed.

    • 16 min
    Episode 2 - Economic Environment and Systems

    Episode 2 - Economic Environment and Systems

    Episode 2 focuses on the economic environment facing firms in foreign markets. Country classification according to economic system with major macroeconomics changes are explained with examples of economic events.

    • 25 min
    Episode 3 - Cultural Environment

    Episode 3 - Cultural Environment

    Episode 3 deals with the issues on the cultural environment facing firms in terms of cultural risk, cultural elements and strategies to cope with cultural differences when entering foreign markets.

    • 7 min
    Episode 4 - Political and Legal Environment

    Episode 4 - Political and Legal Environment

    Episode 4 discusses the political and legal environment that firms encounter in international business.

    • 23 min
    Episode 5 - Regional Economic Integration

    Episode 5 - Regional Economic Integration

    Episode 5 focuses on the development of regional economic integration in the global market place.

    • 17 min
    Episode 6 - International Trade Theories

    Episode 6 - International Trade Theories

    Episode 6 describes the underlying traditional and new international trade theories to explain why and how international trade occurs.

    • 17 min

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