International Business is one of the courses offered by OUM Business School at Open University Malaysia (OUM). This course is offered to all students taking the Bachelor of Business Administration programme. This module aims to impart the basic foundation on the understanding of international business environment and its influence on the role of the business manager. Relevant to all learners is the 'real-world' feel that conveys the complexity yet excitement of cross-border business.
Episode 1 - Introduction to International Business
Episode 1 describes what is international business, why it is important and the differences between international and domestic business. Multinational enterprise and international firms are also distinguished. Lastly, the factors that drive international trade are discussed.
Episode 2 - Economic Environment and Systems
Episode 2 focuses on the economic environment facing firms in foreign markets. Country classification according to economic system with major macroeconomics changes are explained with examples of economic events.
Episode 3 - Cultural Environment
Episode 3 deals with the issues on the cultural environment facing firms in terms of cultural risk, cultural elements and strategies to cope with cultural differences when entering foreign markets.
Episode 4 - Political and Legal Environment
Episode 4 discusses the political and legal environment that firms encounter in international business.
Episode 5 - Regional Economic Integration
Episode 5 focuses on the development of regional economic integration in the global market place.
Episode 6 - International Trade Theories
Episode 6 describes the underlying traditional and new international trade theories to explain why and how international trade occurs.